Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇯🇵 JapanTeru teru bōzuてるてる坊主 A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living

🇮🇹 Italy and 2 moreBulla A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical 🇧🇷 Brazil and 1 moreSaciSaci-pererê A one-legged prankster of Brazilian folklore who hides in dust devils and wears a magic red cap.Figure · Luck and prosperity · Cursing and harm Living

🇺🇸 United States and 5 moreNeoshamanism A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living

🇲🇱 Mali and 3 moreGris-gris A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living

🇹🇼 TaiwanKuai Kuai culture乖乖文化 A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living

🇷🇺 RussiaCarromancy A divination method that reads the future from molten wax or candle flamesOracle · Seeing and foretelling Living 🇺🇸 United StatesFeri Tradition An American ecstatic witchcraft tradition founded on the West Coast in the mid-twentieth century.Tradition · Power and authority · Change and initiation Living

🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi) Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living

🇷🇺 Russia and 1 moreUnclean forceнечисть A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical 🇯🇵 JapanAkisutozenekoあきすとぜねこ A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical

🇮🇪 IrelandStatue rubbing A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living

🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living

🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇨🇳 ChinaChronomancy A divination method to find lucky days and the best times for action.Oracle · Luck and prosperity Historical 🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living

🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical 🇯🇵 JapanDōbutsu uranai動物占い A Japanese divination system that sorts people into animal types based on birthdate and personality axes.Oracle · Luck and prosperity Living

🇬🇷 Greece and 1 moreOomancy Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living 🇦🇺 Australia and 2 moreTheatrical superstitions Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living

🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇯🇵 JapanMisaki御先 Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living

🇺🇸 United States and 5 moreFriday the 13th A Western superstition that a specific calendar alignment brings misfortuneBelief · Cursing and harm Living

🇹🇭 Thailand and 5 moreKrasueกระสือ A floating head with trailing organs from Southeast Asian folkloreBeing · Cursing and harm Living

🇹🇭 Thailand and 1 moreNang Taniนางตานี A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living

🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living

🇷🇺 Russia and 1 moreBabayБабай A night spirit in Slavic folklore used to frighten children into sleepingFigure · Cursing and harm Legendary

🇫🇷 France and 3 moreLes LavandièresKannerez-Noz Supernatural washerwomen who wash shrouds or bloodstained clothes for those about to die.Being · Seeing and foretelling Legendary

🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living 🇯🇵 Japan and 1 moreKōshin庚申信仰 A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living 🇸🇪 SwedenAskafroa A Scandinavian tree spirit believed to guard the ash and demand appeasement.Being · Cursing and harm · Protection Legendary

🇺🇸 United States and 5 moreSpiritualist church A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living 🇬🇧 United KingdomTrow Nocturnal spirits of the Orkney and Shetland islands, known for mischief and musical abduction.Being · Cursing and harm · Wonder and entertainment Historical 🇵🇹 Portugal and 1 moreCabra cabriola A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living

🇯🇵 JapanAmabieアマビエ A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary 🇫🇮 Finland and 1 moreFrog coffin A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical 🇮🇩 Indonesia and 1 moreJailangkung An Indonesian séance using a straw effigy to communicate with spirits of the dead.Rite · Speaking with spirits and the dead Living 🇸🇻 El SalvadorChasca A spirit of the water in Salvadoran folklore who blesses respectful fishermenFigure · Protection · Luck and prosperity Living 🇮🇹 ItalyIn bocca al lupo An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief · Luck and prosperity Living 🇯🇲 Jamaica and 4 moreJumbee A shadowy spirit of the dead in Caribbean folklore, often linked to evil deeds.Belief · Cursing and harm Living 🇨🇭 SwitzerlandSegen A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical

🇺🇸 United StatesMarmot Day An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living 🇬🇹 Guatemala and 1 moreEl Sombrerón A tall, hat-wearing figure from Guatemalan legend who courts young women and haunts neighborhoods at dusk.Figure · Love and attraction · Cursing and harm Legendary

🇨🇳 China and 3 moreCash方孔錢 A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living 🇺🇸 United States and 3 more11:11 A clock time believed to signal spiritual alignment or synchronicity in numerology and New Age thoughtBelief · Wonder and entertainment · Power and authority Living

🇹🇭 ThailandPla taphianปลาตะเพียนสาน A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living

🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical 🇯🇵 JapanYakudoshi厄年 Traditional Japanese ages believed to bring bad luck and the rituals used to ward them offBelief · Protection Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Ognyena Maria: Unknown author, Public domain, source
Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
Astrology: Wilfredor, CC0, source
Oomancy: Rollcloud, CC BY 3.0, source
Neoshamanism: Carptrash, CC BY-SA 4.0, source
Kuai Kuai culture: 總統府, CC BY 2.0, source
Carromancy: Peter Becker, CC BY 2.0, source
Unclean force: Unknown author, Public domain, source
Friday the 13th: Leonardo da Vinci, Public domain, source
Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
Krasue: Xavier Romero-Frias, CC BY-SA 3.0, source
Nang Tani: Xufanc, CC BY-SA 3.0, source
Ashtar: Evedawn99, Public domain, source
Babay: Kyoukaa, CC BY-SA 4.0, source
Amabie: Unknown author, Public domain, source
Marmot Day: Colin Canterbury/USFWS, Public domain, source
Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
Regional forms of shamanism: Man Sing, Public domain, source
Gris-gris: Teogomez, CC BY-SA 3.0, source
Les Lavandières: Jean-Édouard Dargent, Public domain, source
Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
Spiritualist church: Jim.henderson, CC0, source
Teru teru bōzu: Novaric at English Wikipedia, CC BY-SA 3.0, source