Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇹🇭 Thailand and 2 moreSang Thongสังข์ทอง
A Southeast Asian folktale about a prince born in a shell who gains golden skin and magical powers.Figure · Luck and prosperity · Love and attraction Historical
🇨🇱 ChilePincoya
A Chilotan sea spirit whose dance predicts the catch of fish and seafood.Being · Luck and prosperity · Power and authority Legendary
🇮🇱 Israel and 4 moreChaiחי
A Hebrew word and symbol meaning 'alive', used as an amulet and in Jewish culture.Charm · Protection · Luck and prosperity Living
🇺🇸 United StatesBaseball superstition
Rituals and beliefs held by players and fans to influence game outcomesBelief · Luck and prosperity · Protection Living
🇸🇪 SwedenYsätters-Kajsa
A wind-troll from Swedish folklore who danced with the gales of NärkeFigure · Cursing and harm · Luck and prosperity Legendary
🇪🇸 SpainXana
A water spirit of Asturian myth who offers treasures or madness to those who hear her song.Being · Luck and prosperity · Cursing and harm Legendary
🇵🇭 PhilippinesTigmamanukan
A pre-colonial Tagalog omen bird believed to guide journeys and aid creationBeing · Seeing and foretelling · Luck and prosperity Historical
🇦🇲 Armenia and 5 moreSpilling water for luck
A folk custom of pouring water to wish a traveler or worker a smooth journeyBelief · Luck and prosperity · Protection Living
🇩🇴 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being · Love and attraction · Luck and prosperity Living
🇸🇻 El SalvadorChasca
A spirit of the water in Salvadoran folklore who blesses respectful fishermenFigure · Protection · Luck and prosperity Living
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇿🇦 South AfricaAmadlozi
Ancestors of the Nguni people who guide and protect their descendantsBeing · Protection · Speaking with spirits and the dead Living
🇸🇪 SwedenStentoften Runestone
A seventh-century Swedish stone inscribed with a curse and harvest blessings in Proto-NorseText · Cursing and harm · Luck and prosperity Historical
🇪🇬 Egypt and 1 moreAgathos Daimonἀγαθὸς δαίμων
A noble spirit and serpent deity of Greek and Egyptian traditionBeing · Protection · Luck and prosperity Historical
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇯🇵 JapanShiranui不知火
Atmospheric ghost lights of the Yatsushiro and Ariake Seas in JapanBelief · Wonder and entertainment · Luck and prosperity Historical
🇺🇸 United States and 3 moreAlaska Native religion
Traditional spiritual practices of the Inuit, Yupik, and Aleut peoples of AlaskaTradition · Healing · Luck and prosperity Historical
🇯🇵 JapanYama-uba山姥
A Japanese mountain spirit depicted as either a cannibalistic monster or a benevolent guardian.Being · Cursing and harm · Luck and prosperity Legendary
🇷🇺 RussiaYhyakhЫһыах
A summer solstice festival of the Sakha people marking the new year and nature's returnTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
🇮🇳 IndiaSuperstition in India
Common beliefs and rituals across India that influence daily life and major eventsBelief · Protection · Luck and prosperity Living
🇪🇬 EgyptEgyptian days
Medieval calendar days believed to bring bad luck for new ventures and medical proceduresBelief · Luck and prosperity Historical
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇫🇮 Finland and 2 moreTietäjä
A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical
🇷🇴 Romania and 5 moreMărțișor
A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇪🇷 Eritrea and 1 moreBeher
A pre-Christian Aksumite deity of the sea and agricultural fertilityBeing · Luck and prosperity · Healing Historical
🇷🇺 Russia and 5 moreFiredrakeognennyi zmei
A European dragon myth born from sightings of shooting stars and will-o'-the-wispsBeing · Cursing and harm · Luck and prosperity Historical
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇯🇵 JapanYamajijii山爺
A one-eyed mountain spirit from Shikoku folklore known for its thunderous voice and unpredictable nature.Being · Cursing and harm · Luck and prosperity Historical
🇷🇸 Serbia and 3 moreBožićБожић
A Slavic figure linked to the new year and spring, whose name now marks ChristmasFigure · Luck and prosperity · Wonder and entertainment Historical
🇨🇳 China and 2 moreThree-legged crow三足烏
A mythological bird representing the sun in East Asian traditionsFigure · Power and authority · Luck and prosperity Legendary
🇯🇵 JapanChīsai-ojisan小さいおじさん
A tiny Japanese cryptid said to bring luck when spotted in everyday placesFigure · Luck and prosperity Living
🇬🇧 United KingdomCurse of Scotland
A nickname for a playing card linked to bad luck and Scottish historyBelief · Luck and prosperity Historical
🇫🇷 France and 1 moreGold of Tolosa
A legendary treasure hoard seized by Rome and lost to historyBelief · Luck and prosperity Historical
🇨🇦 CanadaOak Island mystery
A centuries-old legend of buried treasure and unexplained engineering on a Canadian island.Belief · Luck and prosperity Historical
🇺🇸 United StatesGonakadet
A mythical sea creature of the Pacific Northwest believed to bring wealth and luck.Being · Luck and prosperity Legendary
🇬🇧 United KingdomCeffyl Dŵr
A Welsh water spirit that takes the form of a horse to test or harm travellers.Being · Cursing and harm · Luck and prosperity Legendary
🇺🇸 United StatesCurse of Rocky Colavito
A baseball superstition linking a 1960 player trade to decades of team failureBelief · Luck and prosperity Historical
🇮🇪 IrelandTailteann GamesÁenach Tailteann
Ancient Irish funeral games and assemblies held in County Meath to honor the dead.Rite · Speaking with spirits and the dead · Luck and prosperity Historical
🇬🇧 United Kingdom and 5 moreWedding superstitions
Folk beliefs and omens tied to marriage customs across many culturesBelief · Protection · Luck and prosperity Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇯🇵 Japan and 1 moreChain letterFukou no Tegami
A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical
🇳🇱 Netherlands and 3 moreZwarte Piet
A companion of Saint Nicholas in Low Countries folklore, now the subject of major cultural debate.Figure · Luck and prosperity Living
🇩🇿 AlgeriaWezeeaوَزِيعَة
A Kabyle custom of communal slaughter and meat sharing for social solidarityRite · Speaking with spirits and the dead · Luck and prosperity Living
🇺🇸 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living
🇩🇿 AlgeriaMawsimموسم
Annual Maghrebi festival blending Sufi veneration with social and economic gatheringTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇧 United Kingdom and 5 moreStreet performance
Public entertainment offered for voluntary tips in open spacesIllusion · Wonder and entertainment · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Street performance: Dwight Burdette, CC BY 3.0, source
- Three-legged crow: Jinsha Site Museum. Original author: ancient Shu people., Public domain, source
- Yhyakh: Humano92, Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Pincoya: Paul Lowry, CC BY 2.0, source
- Sang Thong: Narisara Nuwattiwong, Public domain, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Baseball superstition: Johnmaxmena2, CC BY 4.0, source
- Omamori: Leongboy1, Public domain, source
- Yama-uba: Unknown author, Public domain, source
- Tietäjä: Robert Wilhelm Ekman, Public domain, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Curse of Scotland: James Gillray (died 1815), Public domain, source
- Gold of Tolosa: AchilleT, Public domain, source
- Oak Island mystery: Unknown author, CC BY-SA 3.0, source
- Tailteann Games: Unknown author, Public domain, source
- Chain letter: Alpha, CC BY-SA 2.0, source
- Zwarte Piet: The illustrator is Daan Hoeksma, who died in 1935. The author is liste, Public domain, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Mawsim: Beghdadi Walid, CC BY-SA 4.0, source
- Agathos Daimon: Carole Raddato, CC BY-SA 2.0, source
- Superstition in China: Gary Todd, CC0, source
- Superstition in India: Ji-Elle, CC BY-SA 4.0, source
- Egyptian days: Unknown Unknown (Paris scriptorium), Public domain, source
- Wedding superstitions: Anonymous Unknown author, Public domain, source
- Chai: BASWIM, CC BY 3.0, source
- Tigmamanukan: Illustrator and uploader Dragonbite ., CC BY-SA 1.0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Firedrake: Ramesh Kumar R, CC BY-SA 4.0, source
- Stentoften Runestone: Sendelbach ( talk ), CC BY-SA 3.0, source