Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇻🇳 VietnamBà Chúa Xứ婆主處
A Mekong Delta goddess of prosperity, asked for trade, health and fertilityBeing · Protection · Luck and prosperity Living
🇮🇳 IndiaAshapura Mataआशापुरा माता
A Hindu goddess worshipped as the clan protector of Rajput and other communities in western India.Being · Protection · Luck and prosperity Living
🇮🇳 IndiaPoomala Bhagavathy
A Hindu goddess of North Malabar, revered as the family deity of the Thiyya community.Being · Love and attraction · Luck and prosperity Living
🇯🇵 JapanTōkyūjutsu淘宮術
A Japanese fortune-telling system based on birth date and facial featuresOracle · Seeing and foretelling · Luck and prosperity Living
🇮🇳 India and 1 moreRoshni Mela
A three-day fair of earthen lamps and prayers held at a Sufi shrine in Punjab.Tradition · Protection · Luck and prosperity Living
🇵🇪 Peru and 3 moreMuki
A subterranean goblin of the Andes who guards mines and makes pacts with miners.Being · Power and authority · Luck and prosperity Living
🇮🇳 IndiaMogal Maa
A Hindu folk goddess of Gujarat worshipped for children and healingBeing · Healing · Luck and prosperity Living
🇨🇲 CameroonNyongo society
A witch legend from Cameroon used to explain sudden wealth and unexplained deathBelief · Cursing and harm · Luck and prosperity Living
🇯🇵 JapanKabura-ya鏑矢
A Japanese arrow with a whistling tip used in ritual archery and Shinto ritesSubstance · Protection · Speaking with spirits and the dead Living
🇮🇸 IcelandGrásteinn
A lodestone in Iceland linked to elf habitation and safe passageBeing · Luck and prosperity · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇩🇪 Germany and 1 moreNutcracker doll
A carved wooden figurine of a soldier used to crack nuts and now a popular Christmas decorationCharm · Luck and prosperity Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 3 moreCash方孔錢
A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living
🇨🇳 China and 1 moreMoney tree搖錢樹
A mythical tree of fortune and a Chinese New Year custom for wealthFigure · Luck and prosperity · Power and authority Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇮🇱 Israel and 4 moreChaiחי
A Hebrew word and symbol meaning 'alive', used as an amulet and in Jewish culture.Charm · Protection · Luck and prosperity Living
🇦🇺 Australia and 3 moreNelson (cricket)
A cricket superstition about the score 111 and the leg-raising ritual to ward it offBelief · Luck and prosperity Living
🇩🇿 AlgeriaMawsimموسم
Annual Maghrebi festival blending Sufi veneration with social and economic gatheringTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇺🇸 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living
🇳🇱 Netherlands and 3 moreZwarte Piet
A companion of Saint Nicholas in Low Countries folklore, now the subject of major cultural debate.Figure · Luck and prosperity Living
🇲🇲 MyanmarYadayaယတြာ
Rituals in Myanmar to avert misfortune using astrology and numerologyTradition · Protection · Luck and prosperity Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇮🇳 IndiaSuperstitions in Sikh societies
Folk beliefs and rituals observed by some Sikhs despite theological prohibitions.Belief · Luck and prosperity Living
🇯🇵 JapanChīsai-ojisan小さいおじさん
A tiny Japanese cryptid said to bring luck when spotted in everyday placesFigure · Luck and prosperity Living
🇷🇴 Romania and 5 moreMărțișor
A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living
🇨🇳 ChinaDragon turtle龍龜 (Lóngguī)
A Chinese mythic creature with a dragon body and turtle shell, used as a Feng Shui charm.Figure · Luck and prosperity · Power and authority Living
🇭🇹 HaitiHaitian CarnivalKanaval
A major Caribbean festival of music, dance, and satire leading to Mardi Gras in HaitiTradition · Wonder and entertainment · Luck and prosperity Living
🇹🇭 ThailandSihuhataแมงสี่หูห้าตา
A legendary creature from northern Thai folklore associated with wealth and divine testingBeing · Luck and prosperity · Power and authority Living
🇺🇸 United States and 4 moreZombie walk
A public gathering where people dress as zombies to walk through city streets for entertainment or charityIllusion · Wonder and entertainment · Luck and prosperity Living
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
🇹🇭 Thailand and 1 moreHae Nang Maewแห่นางแมว (Thai); ពិធីហែនាងម៉ែវ (Khmer)
A rainmaking ritual where a cat is paraded through villages to end droughtRite · Luck and prosperity Living
🇦🇲 Armenia and 5 moreSpilling water for luck
A folk custom of pouring water to wish a traveler or worker a smooth journeyBelief · Luck and prosperity · Protection Living
🇳🇵 Nepal and 1 moreKiratism
The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living
🇭🇹 HaitiBoum'ba Maza
A family of water spirits in Haitian Vodou ritesBeing · Luck and prosperity · Healing Living
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesBaseball superstition
Rituals and beliefs held by players and fans to influence game outcomesBelief · Luck and prosperity · Protection Living
🇩🇿 AlgeriaWezeeaوَزِيعَة
A Kabyle custom of communal slaughter and meat sharing for social solidarityRite · Speaking with spirits and the dead · Luck and prosperity Living
🇻🇪 VenezuelaDjucu
A warm sea nut used as a lucky charm in the CaribbeanCharm · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kabura-ya: urasimaru, CC BY-SA 2.0, source
- Roshni Mela: FatherofGod, CC BY-SA 4.0, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Baseball superstition: Johnmaxmena2, CC BY 4.0, source
- Omamori: Leongboy1, Public domain, source
- Kiratism: TheDreamSky ( talk ), CC BY 3.0, source
- Zombie walk: tangi bertin, CC BY 2.0, source
- Sihuhata: Chainwit., CC BY-SA 4.0, source
- Haitian Carnival: User:Doron, CC BY-SA 3.0, source
- Dragon turtle: Jonathan O'Donnell, CC BY 2.0, source
- Yadaya: Thai Government, CC BY 2.0, source
- Zwarte Piet: The illustrator is Daan Hoeksma, who died in 1935. The author is liste, Public domain, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Mawsim: Beghdadi Walid, CC BY-SA 4.0, source
- Nelson (cricket): Lemuel Francis Abbott, Public domain, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
- Money tree: Pratyeka, CC BY-SA 4.0, source
- Lock of hair: Unknown author, CC0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Chai: BASWIM, CC BY 3.0, source
- Superstitions in Sikh societies: jjron, CC BY-SA 3.0, source
- Bà Chúa Xứ: Phương Huy, CC BY-SA 4.0, source
- Ashapura Mata: Rossifummi, CC BY-SA 4.0, source
- Poomala Bhagavathy: Ajeeshkumar4u, CC BY-SA 4.0, source
- Muki: Arístides Herrera Cuntti at Spanish Wikipedia, CC BY-SA 3.0, source
- Grásteinn: Ásgeir Helgason, Attribution, source
- Nutcracker doll: Raul654, CC BY-SA 3.0, source