Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇬🇧 United KingdomGorsedd stonesCerrig yr Orsedd
Stone circles built for the National Eisteddfod of Wales to host druidic ceremonies.Tradition · Speaking with spirits and the dead · Power and authority Living
🇳🇱 Netherlands and 3 moreZwarte Piet
A companion of Saint Nicholas in Low Countries folklore, now the subject of major cultural debate.Figure · Luck and prosperity Living
🇺🇸 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living
🇮🇸 IcelandYule catJólakötturinn
A giant feline from Icelandic folklore that threatens those without new Christmas clothesFigure · Cursing and harm Living
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 3 moreCash方孔錢
A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living
🇨🇳 China and 1 moreMoney tree搖錢樹
A mythical tree of fortune and a Chinese New Year custom for wealthFigure · Luck and prosperity · Power and authority Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇮🇳 IndiaDrishti bommai
A fearsome doll hung at homes and vehicles to ward off the evil eye in South India.Charm · Protection Living
🇮🇪 IrelandLatoon fairy bush
A whitethorn tree in County Clare saved from a motorway by folkloric warnings of misfortuneBelief · Protection Living
🇺🇸 United States and 3 moreBuilders of the Adytum
A Western mystery school teaching tarot and Qabalah through correspondenceTradition · Speaking with spirits and the dead · Power and authority Living
🇵🇱 PolandLucky JewŻyd z pieniążkiem
A Polish figurine of a Jewish man with a coin, used as a talisman for financial fortune.Charm · Luck and prosperity Living
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaPulimaranja Thondachan
A theyyam deity of North Malabar, born from a shapeshifter who became a leopard.Figure · Protection · Power and authority Living
🇿🇦 South Africa and 4 moreModern witch-hunts
Contemporary violence against people accused of using magic to cause harmBelief · Cursing and harm Living
🇻🇳 VietnamBà Chúa Xứ婆主處
A Mekong Delta goddess of prosperity, asked for trade, health and fertilityBeing · Protection · Luck and prosperity Living
🇮🇳 IndiaBaakবাক
A shapeshifting water spirit from Assamese folklore that mimics humans and fears torn nets.Being · Cursing and harm · Wonder and entertainment Living
🇨🇳 ChinaEight Treasures八寶 (Bābǎo)
A set of eight symbols in Chinese art and amulets representing good fortune.Charm · Luck and prosperity · Protection Living
🇭🇹 Haiti and 5 moreLoogaroo
A shapeshifting vampire of Caribbean folklore, feared for its blood-drinking habits.Being · Cursing and harm Living
🇹🇼 TaiwanYin miao陰廟
Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living
🇯🇲 Jamaica and 4 moreJumbee
A shadowy spirit of the dead in Caribbean folklore, often linked to evil deeds.Belief · Cursing and harm Living
🇮🇩 Indonesia and 1 moreJailangkung
An Indonesian séance using a straw effigy to communicate with spirits of the dead.Rite · Speaking with spirits and the dead Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Gorsedd stones: Robin Drayton, CC BY-SA 2.0, source
- Zwarte Piet: The illustrator is Daan Hoeksma, who died in 1935. The author is liste, Public domain, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Yule cat: Christine Rondeau, CC BY 2.0, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
- Money tree: Pratyeka, CC BY-SA 4.0, source
- Lock of hair: Unknown author, CC0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Drishti bommai: Chrissy starsi, CC BY-SA 4.0, source
- Eight Treasures: Etnografiska Museet, CC BY 2.5, source
- Yin miao: Outlookxp, CC BY-SA 4.0, source
- Lucky Jew: Silar, CC BY-SA 3.0, source
- Pulimaranja Thondachan: Uajith, CC BY-SA 4.0, source
- Bà Chúa Xứ: Phương Huy, CC BY-SA 4.0, source
- Loogaroo: A.F.Pannemaker, Public domain, source