Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇧🇪 Belgium and 2 moreHorseshoe
A metal shoe for a horse's hoof and a talisman of good fortuneCharm · Protection · Luck and prosperity Living
🇷🇺 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical
🇬🇧 United Kingdom and 1 moreChurch grim
A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical
🇩🇪 Germany and 3 moreSixth and Seventh Books of Moses
A grimoire claiming to reveal the hidden spells of Moses for controlling spirits and natureText · Power and authority · Speaking with spirits and the dead Historical
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 5 moreDruidry
A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living
🇮🇹 Italy and 5 moreSator Square
A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical
🇬🇧 United KingdomGlaistig
A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary
🇳🇴 Norway and 1 moreHuldra
A seductive forest spirit of Scandinavian folklore with a hidden animal tail.Being · Protection Legendary
🇷🇺 Russia and 4 moreBaba Yaga
A complex Slavic witch figure who lives in a moving hut and flies in a mortar.Figure · Cursing and harm · Protection Legendary
🇷🇺 Russia and 5 moreAmber
Fossilized tree resin used in jewelry and folk healing traditionsSubstance · Protection · Healing Living
🇬🇧 United Kingdom and 4 moreCunning folk
European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical
🇫🇷 FranceLady of the LakeDame du Lac
A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary
🇮🇹 ItalyCornicello
A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm · Protection · Luck and prosperity Living
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇬🇧 United Kingdom and 4 moreCorn dolly
A woven straw figure made from the last sheaf of a European harvest to house the crop spirit.Tradition · Protection · Speaking with spirits and the dead Revived
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇮🇷 Iran and 5 moreKnocking on wood
A gesture of tapping wood to ward off bad luck or prevent tempting fateBelief · Protection · Luck and prosperity Living
🇪🇸 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being · Protection · Cursing and harm Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreHalloween
A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living
🇩🇪 Germany and 4 moreNeed-fireNotfeuer
A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical
🇬🇷 Greece and 3 moreHellhound
A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing · Protection · Cursing and harm Legendary
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇮🇪 IrelandPúca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇷🇺 Russia and 3 moreLeshyлеший
A forest spirit from Slavic folklore who guards the woods and misleads travelers.Being · Protection · Cursing and harm Legendary
🇫🇷 France and 5 moreYule log
A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living
🇮🇳 IndiaUnicorn horn
A legendary object believed to neutralize poison and cure disease, traded as narwhal teeth for centuries.Charm · Healing · Protection Historical
🇬🇧 United KingdomWitch ball
A glass sphere hung in windows to trap spirits and ward off evilCharm · Protection Historical
🇮🇹 Italy and 5 moreFig sign
A hand gesture used to ward off the evil eye or as an insult in many culturesBelief · Protection · Cursing and harm Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇨🇿 Czech RepublicCzech folklore
The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇧🇬 Bulgaria and 5 moreKukeriкукери
A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomWassail
A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living
🇮🇪 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Lady of the Lake: Internet Archive Book Images, No restrictions, source
- Huldra: Bernard Evans Ward, Public domain, source
- Baba Yaga: Ivan Bilibin, Public domain, source
- Amber: uploaded with permission, CC BY-SA 3.0, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Corn dolly: Renata ( talk ), Public domain, source
- Knocking on wood: The White House, Public domain, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- Need-fire: Unknown author, Public domain, source
- Hellhound: Louis Le Breton, Public domain, source
- Church grim: Inès Lee, CC BY-SA 4.0, source
- Púca: Wirt Sikes, Public domain, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Leshy: Γραφέας, CC BY-SA 4.0, source
- Unicorn horn: Unknown author, CC BY 4.0, source
- Witch ball: John W. Schulze, CC BY 2.0, source
- Fig sign: Harald the Bard, CC BY-SA 4.0, source
- Czech folklore: Biser Todorov, CC BY-SA 4.0, source
- Imbolc: Culnacreann, CC BY 3.0, source
- Kukeri: Nenko Lazarov, CC BY 2.5, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Wassail: Joss Smithson, CC BY-SA 2.0, source
- Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Horseshoe: Cgoodwin, CC BY-SA 3.0, source
- Duende: René Mayorga, CC BY-SA 2.0, source
- Sator Square: M Disdero, CC BY-SA 3.0, source
- Druidry: TheJaySpearing, CC BY-SA 4.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Cornicello: Antonio Cavallo, Public domain, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Jet: Thmsfrst, Public domain, source
- Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Lady Midday: Віщун, CC BY-SA 4.0, source