Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇪 Ireland and 1 moreBeltaneBealtaine A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived

🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living

🇹🇭 Thailand and 7 moreSpirit house A small roofed shrine that shelters a place's protective spiritCharm · Protection Living

🇬🇧 United Kingdom and 5 moreDruidry A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living

🇻🇳 Vietnam and 4 moreLên đồng A Vietnamese ritual where mediums enter trance to channel spiritsRite · Speaking with spirits and the dead · Protection Living

🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living

🇲🇽 Mexico and 5 moreFolk Catholicism Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living

🇬🇧 United Kingdom and 2 moreAdder stone A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical 🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu A blue glass bead hung to turn aside envy.Charm · Protection Living

🇮🇹 Italy and 2 moreBulla A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical

🇲🇱 Mali and 3 moreGris-gris A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living

🇹🇼 TaiwanKuai Kuai culture乖乖文化 A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living

🇮🇪 IrelandStatue rubbing A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living 🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living

🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living 🇦🇺 Australia and 2 moreTheatrical superstitions Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living

🇬🇷 Greece and 1 moreOomancy Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living

🇹🇭 Thailand and 1 moreNang Taniนางตานี A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living

🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living 🇯🇵 Japan and 1 moreKōshin庚申信仰 A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living 🇸🇪 SwedenAskafroa A Scandinavian tree spirit believed to guard the ash and demand appeasement.Being · Cursing and harm · Protection Legendary

🇫🇮 Finland and 2 moreTietäjä A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical 🇨🇭 SwitzerlandSegen A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical 🇸🇻 El SalvadorChasca A spirit of the water in Salvadoran folklore who blesses respectful fishermenFigure · Protection · Luck and prosperity Living 🇷🇴 Romania and 5 moreMărțișor A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living

🇹🇭 ThailandPla taphianปลาตะเพียนสาน A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living

🇩🇪 Germany and 3 moreDrude A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical

🇯🇵 JapanAmabieアマビエ A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary 🇯🇵 JapanYakudoshi厄年 Traditional Japanese ages believed to bring bad luck and the rituals used to ward them offBelief · Protection Living 🇫🇮 Finland and 1 moreFrog coffin A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical

🇸🇪 Sweden and 1 moreTroll crosstrollkors A carved or bent iron sigil used in Sweden and Norway to ward off harmful magic and creatures.Charm · Protection Revived

🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Ognyena Maria: Unknown author, Public domain, source
Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
Oomancy: Rollcloud, CC BY 3.0, source
Kuai Kuai culture: 總統府, CC BY 2.0, source
Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
Spirit house: Chainwit., CC BY-SA 4.0, source
Druidry: TheJaySpearing, CC BY-SA 4.0, source
Lên đồng: Khangoii, CC BY-SA 4.0, source
Santa Muerte: Not home, Public domain, source
Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
Nang Tani: Xufanc, CC BY-SA 3.0, source
Tietäjä: Robert Wilhelm Ekman, Public domain, source
Drude: Ramessos, Public domain, source
Amabie: Unknown author, Public domain, source
Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
Gris-gris: Teogomez, CC BY-SA 3.0, source
Troll cross: Unknown author, Public domain, source
Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source