Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇵🇪 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living
🇺🇸 United States and 5 moreFlorida Water
A citrus perfume used in spiritual cleansing and folk healing across the Americas.Substance · Protection · Cleansing and purification Living
🇲🇦 Morocco and 1 moreGnawa musicڭْناوة or كْناوة
Moroccan ritual music blending West African heritage with Islamic practice for healing and tranceTradition · Healing · Speaking with spirits and the dead Living
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇧🇷 Brazil and 5 moreSanto Daime
A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería
A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇫🇷 France and 5 moreKardecist SpiritismSpiritisme
A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living
🇨🇳 China and 3 moreQi氣 / 气
A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living
🇮🇳 India and 1 moreHeliotrope
A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical
🇺🇸 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living
🇺🇸 United States and 2 moreSéance
A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living
🇺🇸 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇮🇳 IndiaUnicorn horn
A legendary object believed to neutralize poison and cure disease, traded as narwhal teeth for centuries.Charm · Healing · Protection Historical
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇺🇸 United States and 5 moreNeoshamanism
A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇯🇵 Japan and 1 moreKōshin庚申信仰
A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇫🇮 Finland and 2 moreTietäjä
A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical
🇬🇧 United KingdomQueen of Elphame
The elfin queen of Faerie from Lowland Scotland and Northern England folkloreFigure · Cursing and harm · Healing Historical
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Dukun: Unknown author, CC BY-SA 3.0, source
- Ognyena Maria: Unknown author, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Neoshamanism: Carptrash, CC BY-SA 4.0, source
- European witchcraft: Unknown author, CC BY 4.0, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
- Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
- Rainmaking: George Catlin, Public domain, source
- Séance: Unknown author, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Unicorn horn: Unknown author, CC BY 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Santa Muerte: Not home, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Tietäjä: Robert Wilhelm Ekman, Public domain, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Florida Water: Unknown artist(s), Public domain, source
- Gnawa music: Lucyin, CC BY-SA 4.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- Soul dualism: 尹真人, Public domain, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Spiritualist church: Jim.henderson, CC0, source