Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇵🇹 Portugal and 5 moreCocoCoca
A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living
🇮🇪 Ireland and 3 moreChangeling
A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary
🇬🇧 United Kingdom and 3 moreFirst-footciad-chuairt
The first visitor on New Year's Day, believed to set the household's fortune for the year aheadTradition · Luck and prosperity Living
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇮🇷 Iran and 5 moreKnocking on wood
A gesture of tapping wood to ward off bad luck or prevent tempting fateBelief · Protection · Luck and prosperity Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇬🇧 United KingdomBlack Shuck
A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇪 IrelandFetch
A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇮🇹 Italy and 1 moreAradia
A figure of Italian folklore and modern pagan witchcraft, seen as a teacher of magic and liberation.Figure · Cursing and harm · Power and authority Revived
🇬🇧 United KingdomBarghest
A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary
🇮🇹 Italy and 5 moreFig sign
A hand gesture used to ward off the evil eye or as an insult in many culturesBelief · Protection · Cursing and harm Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇪🇸 SpainFolklore of Spain
The oral traditions, legends, and folktales of the Iberian PeninsulaTradition · Wonder and entertainment Living
🇬🇧 United KingdomCornish mythology
The folk tales and legends of Cornwall, shared with Brittany and Wales.Tradition · Wonder and entertainment Historical
🇬🇷 Greece and 5 moreNecromancy
A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие
A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living
🇩🇪 Germany and 5 moreWild Hunt
A spectral chase across Europe led by a mythic figure and ghostly riders.Belief · Cursing and harm Historical
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇫🇷 France and 3 moreWitches' Sabbath
A legendary gathering of witches described in early modern trial records and folkloreBelief · Cursing and harm Historical
🇬🇧 United KingdomSt Mark's Eve
An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical
🇬🇧 United Kingdom and 2 moreDaniel Dunglas Home
A Scottish physical medium known for levitation and spirit communication during the Victorian era.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical
🇪🇸 Spain and 6 moreBurning of Judas
An Easter rite where an effigy of the betrayer is destroyed by fire or other meansRite · Cursing and harm · Cleansing and purification Living
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇺🇸 United States and 3 moreDowsing
A divination method using rods or twigs to locate hidden objects and waterBelief Living
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇷🇺 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇹 ItalyBefana
An Italian witch-like figure who delivers gifts on Epiphany EveFigure · Luck and prosperity · Wonder and entertainment Living
🇸🇪 Sweden and 2 moreGermanic seeressvǫlva
Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived
🇷🇴 Romania and 5 moreVampire folklore
Global legends of blood-drinking spirits and undead revenantsBelief · Cursing and harm · Protection Historical
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇮🇪 Ireland and 4 moreFour-leaf clover
A rare plant mutation believed to bring good luck and used as a symbol of fortune.Charm · Luck and prosperity Living
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇳🇴 Norway and 2 moreValknut
A symbol of three interlocked triangles found on Germanic artifacts and used in modern Heathenry.Belief · Power and authority Living
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇮🇪 Ireland and 5 moreFairy ring
A natural ring of mushrooms surrounded by folklore about dancing spirits and witches.Belief · Wonder and entertainment Living
🇮🇹 ItalyWitches of Benevento
A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇳🇱 Netherlands and 3 morePig-faced women
A European legend of a woman with the face of a pig, and the charms used to break her curseFigure · Change and initiation Historical
🇷🇺 RussiaBlack magic
Magic used for evil or selfish purposes, and the beliefs surrounding itBelief · Cursing and harm Historical
🇮🇹 Italy and 5 moreEuropean witchcraft
Historical beliefs in harmful magic and the resulting trials across EuropeBelief · Cursing and harm · Protection Historical
🇮🇪 Ireland and 5 moreSeventh son of a seventh son
A folklore belief that birth order grants supernatural healing or cursed powersBelief · Healing · Cursing and harm Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Pig-faced women: DubhEire, CC0, source
- Black magic: https://www.flickr.com/photos/eliogarcia/ (nick in flickr:creo que soy, CC BY 2.0, source
- Numerology: Pietro Bongo, Public domain, source
- Witch-cult hypothesis: Francisco Goya, Public domain, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Changeling: Henry Fuseli, Public domain, source
- European witchcraft: Unknown author, CC BY 4.0, source
- Knocking on wood: The White House, Public domain, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Coco: Francisco de Goya, CC0, source
- Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
- Fig sign: Harald the Bard, CC BY-SA 4.0, source
- Folklore of Spain: Mikipons, CC BY-SA 4.0, source
- Cornish mythology: waterborough, Public domain, source
- Necromancy: Unknown author, CC BY 4.0, source
- Imbolc: Culnacreann, CC BY 3.0, source
- Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
- Wild Hunt: Peter Nicolai Arbo, Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Daniel Dunglas Home: Nadar, Public domain, source
- Burning of Judas: Unknown author, Public domain, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Dowsing: Unknown author, Public domain, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Lady Midday: Віщун, CC BY-SA 4.0, source
- St John's Eve: Jules Breton, Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Befana: El Ágora, Public domain, source
- Germanic seeress: Emil Doepler, Public domain, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Four-leaf clover: Phyzome under the GFDL., CC BY-SA 3.0, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Valknut: Sacrificial_scene_on_Hammars_(I).JPG : Berig derivative work: The Man, CC BY-SA 3.0, source
- Soul dualism: 尹真人, Public domain, source
- Fairy ring: User:Mrs skippy, Public domain, source
- Witches of Benevento: Guglielmo della Porta, CC0, source