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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living 🇲🇳 Mongolia and 1 moreOvooовоо A stone or branch cairn used as a shrine and boundary marker in Mongolic folk practice.Tradition · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living 🇮🇸 Iceland and 1 moreHidden-folkhuldufólk Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living 🇨🇳 China and 5 moreTetraphobia The avoidance of the number four due to its similarity to the word for death in East Asian languagesBelief · Luck and prosperity Living 🇮🇱 IsraelRed stringחוט השני A scarlet wool bracelet worn to ward off the evil eye and bring good luckCharm · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living 🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living 🇮🇪 Ireland and 1 moreSamhain A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living 🇲🇽 Mexico and 2 moreAluxaluxo'ob A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living 🇵🇪 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living 🇮🇳 India and 5 moreKolamகோலம் A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living 🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living 🇳🇬 Nigeria and 3 moreYemọjaYemoja A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living 🇯🇵 Japan and 3 moreObonお盆 A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇨🇳 China and 2 moreMenshen門神 Guardian figures pasted to doors in Chinese folk religion to protect homes from evil.Belief · Protection · Luck and prosperity Living 🇯🇵 Japan and 2 moreTanabataたなばた (七夕) A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living 🇰🇷 South Korea and 1 moreDaeboreum대보름 A Korean lunar holiday marking the first full moon with nut-cracking and field firesTradition · Protection · Luck and prosperity Living 🇹🇭 ThailandSongkranสงกรานต์ The Thai solar New Year marked by water rituals and sand pagodasTradition · Cleansing and purification · Luck and prosperity Living 🇯🇵 JapanKami神 Spirits and deities of Shinto, found in nature, ancestors, and placesBeing · Protection · Luck and prosperity Living 🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living 🇯🇵 Japan and 3 moreManeki-neko招き猫 A Japanese figurine of a beckoning cat believed to bring luck and prosperityCharm · Luck and prosperity · Protection Living 🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living 🇨🇳 China and 3 moreTasseography A divination method that reads fortunes in the sediment of tea or coffee cupsOracle · Seeing and foretelling · Luck and prosperity Living 🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living 🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living 🇲🇽 Mexico and 3 moreFolk saint Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living 🇪🇬 EgyptSham Ennessimشم النسيم An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living 🇺🇦 Ukraine and 1 moreUkrainian folklore The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇨🇿 Czech RepublicCzech folklore The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living 🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living 🇬🇧 United Kingdom and 2 moreSoul cake A spiced cake given to soulers during Allhallowtide to remember the dead.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇮🇪 Ireland and 5 moreTrick-or-treating A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living 🇯🇵 JapanOmamori (sample)お守り A small shrine charm in a brocade pouch.Charm · Protection · Luck and prosperity Living 🇹🇷 TurkeyHamsa (sample)Khamsa An open hand with an eye, hung on doors.Charm · Protection · Luck and prosperity Living 🇯🇵 JapanTeru teru bōzuてるてる坊主 A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living 🇦🇱 Albania and 5 moreDodolaДодoла / Перперуна A Balkan rainmaking rite performed by youths in greenery to invoke summer showersRite · Protection · Luck and prosperity Living 🇨🇳 ChinaJin Chan金蟾 A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living 🇯🇵 JapanSaruboboさるぼぼ A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living 🇯🇵 JapanHatsuyume初夢 The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living 🇺🇸 United States and 1 moreBarnstar A painted or carved star used to decorate barns in parts of the United States and Canada.Charm · Luck and prosperity · Wonder and entertainment Living 🇲🇱 Mali and 3 moreGris-gris A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living 🇯🇵 JapanKin no unko金のうんこ A Japanese charm shaped like faeces that is believed to bring good fortuneCharm · Luck and prosperity Living 🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru) A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living 🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living 🇯🇵 JapanHamaya破魔矢 A blunt arrow given at shrines to ward off evil and secure good luck for the new yearCharm · Protection · Luck and prosperity Living 🇹🇭 Thailand and 1 morePalad khikปลัดขิก A Thai phallic amulet believed to bring luck and protectionCharm · Protection · Luck and prosperity Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.