Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇮🇳 India and 4 moreDzi beadགཟི། (gzi)
An agate amulet worn in the Himalayas for protection against the evil eye.Charm · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaSanamahismꯁꯅꯥꯃꯍꯤ ꯂꯥꯏꯅꯤꯡ
The polytheistic ethnic religion of the Meitei people of Manipur, IndiaTradition · Protection · Speaking with spirits and the dead Living
🇦🇫 AfghanistanCurse of 39
A number feared in Afghanistan for its link to prostitution and shameBelief Living
🇮🇳 IndiaMangala Dosha
A Hindu astrological belief that Mars causes marital trouble and the rituals used to address itBelief · Protection Living
🇮🇳 IndiaApeswari sabha
An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living
🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय
A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living
🇮🇳 India and 1 moreRoshni Mela
A three-day fair of earthen lamps and prayers held at a Sufi shrine in Punjab.Tradition · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇮🇳 IndiaTribal religions in India
Indigenous spiritual practices of India's Scheduled Tribes, often grouped under Hinduism in official records.Tradition · Speaking with spirits and the dead · Protection Living
🇮🇳 IndiaSuperstition in India
Common beliefs and rituals across India that influence daily life and major eventsBelief · Protection · Luck and prosperity Living
🇮🇳 IndiaDrishti bommai
A fearsome doll hung at homes and vehicles to ward off the evil eye in South India.Charm · Protection Living
🇮🇷 Iran and 2 moreSuperstitions in Muslim societies
Beliefs in supernatural forces and charms found across the Islamic worldTradition · Protection · Healing Living
🇮🇳 India and 1 moreFolk practices in Punjab
Indigenous beliefs and rituals of the Punjabi people across India and PakistanTradition · Protection · Healing Living
🇮🇳 IndiaSuperstitions in Sikh societies
Folk beliefs and rituals observed by some Sikhs despite theological prohibitions.Belief · Luck and prosperity Living
🇮🇳 IndiaSanjhi
A festival and art form honoring a mother goddess through clay images and colored designsTradition · Love and attraction · Luck and prosperity Living
🇮🇳 IndiaPulimaranja Thondachan
A theyyam deity of North Malabar, born from a shapeshifter who became a leopard.Figure · Protection · Power and authority Living
🇮🇳 IndiaAshapura Mataआशापुरा माता
A Hindu goddess worshipped as the clan protector of Rajput and other communities in western India.Being · Protection · Luck and prosperity Living
🇳🇵 Nepal and 1 moreKiratism
The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
🇮🇳 IndiaPoomala Bhagavathy
A Hindu goddess of North Malabar, revered as the family deity of the Thiyya community.Being · Love and attraction · Luck and prosperity Living
🇮🇳 IndiaUchchhishtaउच्छिष्ट
A Hindu concept of ritual impurity linked to saliva and food remnantsBelief · Cleansing and purification Living
🇮🇳 IndiaTarakeshwaraतारकेश्वर (Tārakeśvara)
A form of Shiva who guides souls to liberation through sacred mantrasFigure · Speaking with spirits and the dead · Change and initiation Living
🇮🇳 IndiaNagnechiya Maa
Guardian goddess of the Rathore Rajputs, worshipped in RajasthanBeing · Protection · Power and authority Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇮🇳 IndiaAsanbibiআসানবিবি
A Bengali folk goddess worshipped with six sisters in southern Bengal.Being · Protection Living
🇮🇳 IndiaMogal Maa
A Hindu folk goddess of Gujarat worshipped for children and healingBeing · Healing · Luck and prosperity Living
🇮🇳 IndiaKadangot Makkam
A North Malabar goddess who became a deity after being killed by her brothers.Being · Protection · Love and attraction Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sanamahism: Kayia N, CC BY-SA 4.0, source
- Kadangot Makkam: Shagil Kannur, CC BY-SA 4.0, source
- Roshni Mela: FatherofGod, CC BY-SA 4.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Dzi bead: Benjwong, Public domain, source
- Ganesha: anonymous, Public domain, source
- Vahana: Unknown Nepali, Public domain, source
- Kiratism: TheDreamSky ( talk ), CC BY 3.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Curse of 39: Fahim1133, CC BY-SA 4.0, source
- Lock of hair: Unknown author, CC0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Superstitions in Muslim societies: Unknown author, CC0, source
- Superstitions in Sikh societies: jjron, CC BY-SA 3.0, source
- Spirit: Jastrow, Public domain, source
- Uchchhishta: Ebenezergangmei, CC BY-SA 4.0, source
- Drishti bommai: Chrissy starsi, CC BY-SA 4.0, source
- Superstition in India: Ji-Elle, CC BY-SA 4.0, source
- Folk practices in Punjab: Veer jindal, CC BY-SA 3.0, source
- Sanjhi: Veer jindal, CC BY-SA 3.0, source
- Pulimaranja Thondachan: Uajith, CC BY-SA 4.0, source
- Ashapura Mata: Rossifummi, CC BY-SA 4.0, source
- Poomala Bhagavathy: Ajeeshkumar4u, CC BY-SA 4.0, source
- Nagnechiya Maa: Jairajsingh123, CC0, source