Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇮🇳 IndiaDrishti bommai
A fearsome doll hung at homes and vehicles to ward off the evil eye in South India.Charm · Protection Living
🇵🇱 Poland and 4 moreMoranaМорена
A Slavic goddess of winter and death, whose effigy is drowned to welcome springFigure · Cursing and harm · Power and authority Living
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇮🇹 ItalyIn bocca al lupo
An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief · Luck and prosperity Living
🇩🇪 Germany and 1 moreCromniomancy
Divination by onions to reveal health, love, weather and distant newsOracle · Seeing and foretelling · Love and attraction Historical
🇺🇸 United StatesCurse of Rocky Colavito
A baseball superstition linking a 1960 player trade to decades of team failureBelief · Luck and prosperity Historical
🇯🇵 Japan and 1 moreChain letterFukou no Tegami
A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical
🇬🇧 United KingdomChained Oak
A Staffordshire oak bound in chains by a local legend of a curse and an earl.Belief · Cursing and harm Historical
🇺🇸 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living
🇷🇴 Romania and 2 moreCaloian
A Romanian clay effigy ritual for rain and fertility, featuring a mock funeralRite · Luck and prosperity Fading
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 3 moreCash方孔錢
A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living
🇫🇷 FranceTempestarii
Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical
🇨🇳 China and 1 moreMoney tree搖錢樹
A mythical tree of fortune and a Chinese New Year custom for wealthFigure · Luck and prosperity · Power and authority Living
🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage
Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇺🇸 United StatesStamping
A childhood gesture believed to capture luck from specific animals or objectsBelief · Luck and prosperity Historical
🇬🇳 Guinea and 2 moreTaboo on rulers
Restrictions placed on kings and priests to manage fear and hostilityBelief · Protection Historical
🇺🇸 United StatesJewett City vampires
A 19th-century New England family's belief in undead plague and their violent response to it.Belief · Protection Historical
🇺🇸 United StatesNew England vampire panic
A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇳🇴 NorwayBergen rune charm
A four-sided wooden stick with runic verses for love and protection from medieval Norway.Charm · Love and attraction · Protection Historical
🇨🇳 ChinaEight Treasures八寶 (Bābǎo)
A set of eight symbols in Chinese art and amulets representing good fortune.Charm · Luck and prosperity · Protection Living
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanHōko這子
A Japanese soft doll used as a protective talisman for mothers and childrenCharm · Protection Historical
🇹🇼 TaiwanYin miao陰廟
Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomFairy FlagA' Bhratach Shìth
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm · Protection · Luck and prosperity Historical
🇮🇶 IraqBurney Relief
A Mesopotamian terracotta plaque depicting a winged goddess with owl companions and lion mounts.Charm · Power and authority · Speaking with spirits and the dead Historical
🇦🇲 Armenia and 5 moreSpilling water for luck
A folk custom of pouring water to wish a traveler or worker a smooth journeyBelief · Luck and prosperity · Protection Living
🇯🇲 Jamaica and 4 moreJumbee
A shadowy spirit of the dead in Caribbean folklore, often linked to evil deeds.Belief · Cursing and harm Living
🇪🇸 SpainIndalo
A Bronze Age pictograph used as a protective house charm and lucky symbol in Almería, SpainCharm · Protection · Luck and prosperity Living
🇮🇩 Indonesia and 1 moreJailangkung
An Indonesian séance using a straw effigy to communicate with spirits of the dead.Rite · Speaking with spirits and the dead Living
🇷🇺 RussiaAugust curse
A Russian belief that severe disasters and national tragedies cluster in the month of August.Belief Living
🇸🇪 Sweden and 1 moreTroll crosstrollkors
A carved or bent iron sigil used in Sweden and Norway to ward off harmful magic and creatures.Charm · Protection Revived
🇺🇸 United States and 3 more11:11
A clock time believed to signal spiritual alignment or synchronicity in numerology and New Age thoughtBelief · Wonder and entertainment · Power and authority Living
🇬🇧 United Kingdom and 1 moreElder Mother
A guardian spirit of elder trees in English and Scandinavian folkloreBeing · Protection · Cursing and harm Historical
🇸🇪 SwedenSigtuna rib
A runic bone amulet from medieval Sweden bearing a spell against diseaseCharm · Healing Historical
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
🇹🇭 Thailand and 1 moreHae Nang Maewแห่นางแมว (Thai); ពិធីហែនាងម៉ែវ (Khmer)
A rainmaking ritual where a cat is paraded through villages to end droughtRite · Luck and prosperity Living
🇬🇧 United KingdomHobgoblin
A household spirit from English folklore known for chores and mischiefBeing · Cursing and harm · Luck and prosperity Historical
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇩🇪 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomBuccabocka
A Cornish sea-spirit and mine-dweller who receives fish offerings from coastal communities.Being · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreBogle
A Northumbrian and Scots household spirit or ghost known for perplexing people.Being · Cursing and harm · Wonder and entertainment Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Changeling: Henry Fuseli, Public domain, source
- Hobgoblin: Herbert Railton, Public domain, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Bucca: Frederick Whymper, Public domain, source
- Kilili: Unknown author, CC0, source
- Morana: Marta Malina Moraczewska, CC BY-SA 4.0, source
- Chain letter: Alpha, CC BY-SA 2.0, source
- Chained Oak: Gary Rogers, CC BY-SA 2.0, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Caloian: Costică Acsinte Archive, No restrictions, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
- Money tree: Pratyeka, CC BY-SA 4.0, source
- Lock of hair: Unknown author, CC0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Troll cross: Unknown author, Public domain, source
- Drishti bommai: Chrissy starsi, CC BY-SA 4.0, source
- Bergen rune charm: Bengt A. Lundberg, CC BY 2.5, source
- Eight Treasures: Etnografiska Museet, CC BY 2.5, source
- Yin miao: Outlookxp, CC BY-SA 4.0, source
- Fairy Flag: Otter, CC BY-SA 3.0, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Indalo: Ismael Olea, Public domain, source
- Sigtuna rib: Swedish National Heritage Board, CC BY 4.0, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- New England vampire panic: no credited author, Public domain, source