Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇷🇺 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇪🇬 Egypt and 1 moreEye of Horuswḏꜣt
A stylized eye symbol in ancient Egypt representing healing and cosmic orderCharm · Protection · Healing Historical
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇯🇵 JapanTsukumogami付喪神
Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇬🇷 GreeceAncient Greek folklore
The oral stories, music and rituals of the ancient GreeksTradition · Speaking with spirits and the dead · Power and authority Historical
🇯🇵 Japan and 1 moreKuji-in九字印
A system of nine syllables and hand gestures used for protection and spiritual alignment in Japanese esoteric traditionsRite · Protection · Speaking with spirits and the dead Historical
🇮🇳 India and 2 moreSuryaसूर्य
The sun as a Hindu deity and the source of light and knowledgeBeing · Power and authority · Healing Historical
🇯🇵 JapanKitsunebi狐火
Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical
🇮🇪 IrelandBodach
A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical
🇩🇪 Germany and 3 moreMare
A spirit that sits on sleepers to cause nightmares and physical distressBeing · Cursing and harm Historical
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇷🇺 Russia and 1 moreUnclean forceнечисть
A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇯🇵 Japan and 4 moreHousehold deity
A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical
🇮🇱 IsraelAgrat bat Mahlatאגרת בת מחלת
A demon in Jewish tradition who rules over destructive spirits and night hours.Being · Cursing and harm Historical
🇫🇮 Finland and 2 moreHaltija
A supernatural guardian of a specific place or animal species in Finnish and Baltic Finnic mythologyBeing · Protection · Speaking with spirits and the dead Historical
🇵🇭 Philippines and 3 moreMy Way killings
Fatal disputes in the Philippines sparked by singing Frank Sinatra's song at karaoke barsBelief · Cursing and harm Historical
🇮🇱 Israel and 1 moreDream questionShe'elat Halom
A Jewish divination practice seeking prophetic answers through dreamsOracle · Seeing and foretelling · Healing Historical
🇮🇹 ItalyMazapégul
A mischievous elf of Romagna with a red cap that steals sleep and braids horse manesBeing · Cursing and harm · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Numerology: Pietro Bongo, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Astrology: Wilfredor, CC0, source
- Unclean force: Unknown author, Public domain, source
- Tsukumogami: Unknown author, Public domain, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Surya: Ravi Varma Press, Public domain, source
- Kitsunebi: Abasaa, Public domain, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Jet: Thmsfrst, Public domain, source
- Lady Midday: Віщун, CC BY-SA 4.0, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Soul dualism: 尹真人, Public domain, source
- Mare: Henry Fuseli, Public domain, source
- Eye of Horus: Tangopaso, Public domain, source