Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇬🇧 United Kingdom and 3 moreHobby horse
A costumed character made from wood or cloth used in seasonal folk customs and processions.Illusion · Luck and prosperity · Wonder and entertainment Living
🇮🇸 Iceland and 2 moreYulejól
A Germanic midwinter festival merged with Christmas and revived by modern pagansTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇬🇧 United KingdomWassail
A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇬 Nigeria and 1 moreBoriBòòríí
A traditional Hausa spirit possession system and healing practice in West AfricaTradition · Healing · Luck and prosperity Living
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇹🇭 ThailandYi Pengยี่เป็ง
A northern Thai festival of lights featuring sky lanterns and Buddhist merit-makingTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇮🇪 Ireland and 1 moreLughnasadhLúnasa
A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇬🇹 Guatemala and 1 moreMaya calendar
A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition · Seeing and foretelling · Luck and prosperity Living
🇲🇲 MyanmarBurmese folk religionNat Worship
Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 3 moreOshunỌ̀ṣun
A Yoruba water spirit linked to love, wealth, and the Osun River in Nigeria.Being · Love and attraction · Luck and prosperity Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇫🇷 France and 4 moreRéveillon
A long Christmas or New Year's Eve dinner held to stay awake until morningTradition · Luck and prosperity · Wonder and entertainment Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇳🇿 New ZealandKarakia
Māori recitations used for spiritual guidance, protection, and formal greetingsTradition · Protection · Speaking with spirits and the dead Living
🇻🇳 Vietnam and 5 moreTếtTết Nguyên Đán
The Vietnamese lunisolar new year and the most important annual celebration in VietnamTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreZārزار
A spirit possession tradition and healing ritual in the Horn of Africa and Middle EastTradition · Healing · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇮🇳 India and 1 moreRangoliरंगोली
Floor art made with coloured powders and flowers to welcome guests and deitiesTradition · Protection · Luck and prosperity Living
🇮🇹 ItalyBefana
An Italian witch-like figure who delivers gifts on Epiphany EveFigure · Luck and prosperity · Wonder and entertainment Living
🇮🇳 IndiaBhuta KolaBhūta Kōla
A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living
🇬🇹 Guatemala and 3 moreMaya religion
The living spiritual practices of the Maya peoples, shaped by centuries of contact with Catholicism.Tradition · Protection · Healing Living
🇮🇳 India and 5 moreCowrie
A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreWell dressing
A rural English custom of decorating water sources with natural designsTradition · Protection · Speaking with spirits and the dead Living
🇸🇳 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇮🇱 IsraelSegulaסגולה
A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇩🇿 AlgeriaWezeeaوَزِيعَة
A Kabyle custom of communal slaughter and meat sharing for social solidarityRite · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
🇳🇱 Netherlands and 3 moreZwarte Piet
A companion of Saint Nicholas in Low Countries folklore, now the subject of major cultural debate.Figure · Luck and prosperity Living
🇩🇿 AlgeriaMawsimموسم
Annual Maghrebi festival blending Sufi veneration with social and economic gatheringTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 IndiaPoomala Bhagavathy
A Hindu goddess of North Malabar, revered as the family deity of the Thiyya community.Being · Love and attraction · Luck and prosperity Living
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
🇺🇸 United States and 4 moreZombie walk
A public gathering where people dress as zombies to walk through city streets for entertainment or charityIllusion · Wonder and entertainment · Luck and prosperity Living
🇮🇳 India and 1 moreRoshni Mela
A three-day fair of earthen lamps and prayers held at a Sufi shrine in Punjab.Tradition · Protection · Luck and prosperity Living
🇷🇺 RussiaYhyakhЫһыах
A summer solstice festival of the Sakha people marking the new year and nature's returnTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇮🇳 IndiaSanjhi
A festival and art form honoring a mother goddess through clay images and colored designsTradition · Love and attraction · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Maya mythology: Unknown author, Public domain, source
- Roshni Mela: FatherofGod, CC BY-SA 4.0, source
- Yhyakh: Humano92, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Hobby horse: Timkevan at English Wikipedia, Public domain, source
- Yule: Robert Chambers, Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Wassail: Joss Smithson, CC BY-SA 2.0, source
- Ganesha: anonymous, Public domain, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Bori: Tremearne, A. J. N. (Arthur John Newman), 1877-1915, Public domain, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Yi Peng: Takeaway, CC BY-SA 3.0, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Lughnasadh: Mountainash333, CC BY-SA 3.0, source
- Maya calendar: MBisanz, CC BY-SA 3.0, source
- Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
- Oshun: Wikipedia Loves Art participant " Department_of_Trife ", CC BY-SA 2.5, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Zombie walk: tangi bertin, CC BY 2.0, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Tết: vi:Lưu Ly, Public domain, source
- Zār: Emad Nemati, CC BY-SA 4.0, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Zwarte Piet: The illustrator is Daan Hoeksma, who died in 1935. The author is liste, Public domain, source
- Mawsim: Beghdadi Walid, CC BY-SA 4.0, source
- Rangoli: SreeramKalyan, CC0, source
- Befana: El Ágora, Public domain, source
- Bhuta Kola: Unknown author, Public domain, source
- Cowrie: NOAA (Photo Collection of Dr. James P. McVey, NOAA Sea Grant Program), Public domain, source
- Well dressing: User:WhaleyTim, CC BY-SA 3.0, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Superstition in China: Gary Todd, CC0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Sanjhi: Veer jindal, CC BY-SA 3.0, source
- Poomala Bhagavathy: Ajeeshkumar4u, CC BY-SA 4.0, source