Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇯🇵 Japan and 3 moreManeki-neko招き猫
A Japanese figurine of a beckoning cat believed to bring luck and prosperityCharm · Luck and prosperity · Protection Living
🇨🇳 China and 5 moreChinese guardian lions石獅 (shíshī)
Stone lion pairs placed at entrances to ward off harm and welcome fortuneCharm · Protection · Luck and prosperity Living
🇯🇵 JapanDaruma doll達磨
A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇯🇵 JapanOmamori (sample)お守り
A small shrine charm in a brocade pouch.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanTeru teru bōzuてるてる坊主
A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru)
A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanKin no unko金のうんこ
A Japanese charm shaped like faeces that is believed to bring good fortuneCharm · Luck and prosperity Living
🇯🇵 JapanHamaya破魔矢
A blunt arrow given at shrines to ward off evil and secure good luck for the new yearCharm · Protection · Luck and prosperity Living
🇯🇵 JapanFukusuke福助
A kneeling Japanese doll believed to bring wealth and honorCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 2 moreBuddhist coin charm佛教品壓勝錢
Amulets shaped like coins that bear Buddhist symbols and prayers for protection.Charm · Protection · Luck and prosperity Historical
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián)
Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreHorse coin馬錢 (mǎ qián)
A Chinese numismatic charm depicting horses, used as game pieces or gambling tokensCharm · Luck and prosperity · Wonder and entertainment Historical
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián)
Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢
Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreConfucian coin charms
Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇨🇳 ChinaEight Treasures八寶 (Bābǎo)
A set of eight symbols in Chinese art and amulets representing good fortune.Charm · Luck and prosperity · Protection Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 ChinaDragon turtle龍龜 (Lóngguī)
A Chinese mythic creature with a dragon body and turtle shell, used as a Feng Shui charm.Figure · Luck and prosperity · Power and authority Living
🇨🇳 China and 3 moreCash方孔錢
A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living
🇹🇼 Taiwan and 1 moreAuspicious train ticket吉祥語車票
Train tickets with station names that form lucky phrases through wordplay.Charm · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Vault protector coin: 风之清扬, CC BY-SA 3.0, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Good Luck Flag: takato marui, CC BY-SA 2.0, source
- Daruma doll: Crisco 1492, Public domain, source
- Chinese burial money: Gary Todd, CC0, source
- Kin no unko: enmoto, CC BY 2.0, source
- Hamaya: Tomomarusan, CC BY 2.5, source
- Fukusuke: Nesnad, CC BY-SA 3.0, source
- Horse coin: Etnografiska museet, CC BY 2.5, source
- Maneki-neko: Su--May, CC BY 2.0, source
- Chinese guardian lions: Pvt pauline, CC BY-SA 3.0, source
- Omamori: Leongboy1, Public domain, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Buddhist coin charm: Scott Semans, CC BY 3.0, source
- Confucian coin charms: Jean-Michel Moullec, CC BY 2.0, source
- Marriage coin charm: Scott Semans, CC BY 3.0, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Dragon turtle: Jonathan O'Donnell, CC BY 2.0, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Eight Treasures: Etnografiska Museet, CC BY 2.5, source
- Auspicious train ticket: SSR2000, CC BY-SA 3.0, source
- Teru teru bōzu: Novaric at English Wikipedia, CC BY-SA 3.0, source