Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇮🇪 Ireland and 1 moreSamhain
A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇯🇲 Jamaica and 5 moreObeah
A Caribbean tradition of ritual healing and spell-casting with African rootsTradition · Protection · Healing Living
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 2 moreEshuÈṣù
A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇬🇹 Guatemala and 1 moreTzolkʼinAj Ilabal Qʼij
A 260-day cycle used by the Maya for divination and ritual timingTradition · Seeing and foretelling · Luck and prosperity Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇻🇺 VanuatuJohn Frum
A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇲🇲 Myanmar and 2 moreBurmese zodiacဇာတာ ရာသီခွင်
A traditional Burmese system of astronomy and astrology with lunar mansions and weekday signs.Tradition · Seeing and foretelling · Luck and prosperity Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇨🇳 China and 5 moreFeng shui風水
A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 1 moreBoriBòòríí
A traditional Hausa spirit possession system and healing practice in West AfricaTradition · Healing · Luck and prosperity Living
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇸 South Sudan and 1 moreDinka religion
The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living
🇨🇱 Chile and 1 moreMapuche religion
The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition · Protection · Healing Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇮🇪 IrelandEarly Irish astrology
The study of celestial cycles in early Ireland, blending native observation with Christian and continental learning.Tradition · Seeing and foretelling · Luck and prosperity Historical
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇮🇷 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical
🇺🇦 Ukraine and 1 moreStrichaСтріча
A Slavic goddess who spins the golden thread of human destiny and good fortuneBeing · Luck and prosperity · Protection Historical
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇰🇬 Kyrgyzstan and 2 moreAyaz AtaАяз Ата
A Turkic winter spirit who brings snow and gifts during the cold seasonBeing · Luck and prosperity · Protection Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇨🇳 ChinaPixiu貔貅
A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living
🇨🇳 ChinaReligion of the Shang dynasty
The spiritual system of ancient China's second dynasty, centred on ancestor worship and oracle bone divination.Tradition · Protection · Luck and prosperity Historical
🇸🇪 SwedenStentoften Runestone
A seventh-century Swedish stone inscribed with a curse and harvest blessings in Proto-NorseText · Cursing and harm · Luck and prosperity Historical
🇵🇭 PhilippinesTagalog religion
The pre-colonial spiritual system of the Tagalog people in the Philippines.Tradition · Protection · Healing Historical
🇩🇴 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being · Love and attraction · Luck and prosperity Living
🇮🇪 IrelandTailteann GamesÁenach Tailteann
Ancient Irish funeral games and assemblies held in County Meath to honor the dead.Rite · Speaking with spirits and the dead · Luck and prosperity Historical
🇳🇵 Nepal and 1 moreKiratism
The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living
🇲🇳 Mongolia and 1 moreYellow shamanismШар бөө
A Mongolian and Siberian shamanic tradition blended with Buddhist ritualsTradition · Speaking with spirits and the dead · Protection Historical
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
🇪🇬 EgyptMenatmnj.t
A beaded necklace and rattle linked to Hathor for protection and luck in ancient EgyptCharm · Protection · Luck and prosperity Historical
🇪🇷 Eritrea and 1 moreBeher
A pre-Christian Aksumite deity of the sea and agricultural fertilityBeing · Luck and prosperity · Healing Historical
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇷🇺 Russia and 5 moreVelesВелес
A Slavic chthonic deity of cattle, the underworld, and oathsBeing · Protection · Luck and prosperity Historical
🇺🇸 United States and 3 moreAlaska Native religion
Traditional spiritual practices of the Inuit, Yupik, and Aleut peoples of AlaskaTradition · Healing · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Tagalog religion: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Astrology: Wilfredor, CC0, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Samhain: Daniel Maclise, Public domain, source
- Alux: Gary Todd, CC0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Obeah: Various, published by David Nutt, Public domain, source
- Elegua: Sailko, CC BY 3.0, source
- Eshu: Sailko, CC BY 3.0, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Tzolkʼin: Lacambalam, CC BY-SA 4.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- John Frum: Tim Ross, CC BY 3.0, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Burmese zodiac: Photo Dharma, CC BY 2.0, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Feng shui: Unknown author, Public domain, source
- Bori: Tremearne, A. J. N. (Arthur John Newman), 1877-1915, Public domain, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- Mapuche religion: Gary Todd, CC0, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Kiratism: TheDreamSky ( talk ), CC BY 3.0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Pixiu: N509FZ, CC BY-SA 4.0, source
- Menat: Anagoria, CC BY 3.0, source
- Tailteann Games: Unknown author, Public domain, source
- Religion of the Shang dynasty: Unknown author, CC0, source
- Stentoften Runestone: Sendelbach ( talk ), CC BY-SA 3.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Veles: Andrey Shishkin, CC BY 3.0, source