Love and attraction
Charms and rites for love, marriage, fertility and desire.
Love magic covers attraction, courtship, marriage and fertility. It includes the Hoodoo and folk charms of the American South, the love spells of the Greek Magical Papyri, the Italian and Spanish traditions of amulets and saints, the Indian use of mantras and charms for a wedding, and the Afro-Caribbean rites for Erzulie and Oshun. This page covers what people ask for, the consent problem, and the stories told about it.
What people ask for
Requests are varied: to find a partner, to keep one, to mend a quarrel, to conceive, to have a safe birth. Many customs are playful, such as young women in Europe watching for omens on certain nights to see a future husband. Others are weighty, such as rites to protect a marriage from a rival or to cool a husband's anger. The practices often mirror a society's anxieties about marriage and family.
Consent and coercion
Magic aimed at making a particular person love someone raises questions of consent, and many practitioners and traditions regard it as wrong or dangerous. Historical records show people accused of using love potions, and some trials of women in Europe included such claims. Today, many practitioners say they only work to attract love in general or to improve their own confidence. Examples include a Hoodoo sachet, an Italian saint's novena, a Greek papyrus recipe and a Hindu mantra, all of which are recorded as customs and none of which are recommended here.
Gender, religion and law
Women have often been the customers and the specialists, and also the ones blamed. Medieval clergy lists included love magic among sins, and the Inquisition tried people for it. In some Muslim societies, charms for love and marriage are sold at shrines, while scholars object to them. In Hindu and other weddings, protective rites are woven into the ceremony. In most of these places the stories are cautionary: the charm works too well, or goes wrong, and love obtained by trickery is shown as empty.
Commercial love
Love spells are a major online product. The market is full of promises, and some sellers ask clients to pay again and again as the spell is said to need more work. Scholars read love charms as a way to speak of desire and risk. For real distress in a relationship, counselling and support are the reliable routes. Rites for fertility and a safe pregnancy are also grouped here, and for these, couples should of course seek medical advice and not rely on a ritual.
Love and attraction on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇳🇴 NorwayEsbat
A monthly Wiccan ritual held at the full or new moon for worship and community.Rite · Speaking with spirits and the dead · Love and attraction Living
🇵🇭 Philippines and 1 moreAgimatAnting-anting
A Filipino amulet or charm believed to grant protection, power, and supernatural abilities.Charm · Protection · Love and attraction Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇭🇹 HaitiErzulieÈzili
A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇺🇸 United States and 5 moreMojo bag
A cloth pouch holding charms for protection, luck, or love in the Hoodoo tradition.Charm · Protection · Healing Living
🇳🇬 Nigeria and 3 moreOshunỌ̀ṣun
A Yoruba water spirit linked to love, wealth, and the Osun River in Nigeria.Being · Love and attraction · Luck and prosperity Living
🇮🇳 India and 5 moreHoliहोली
A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living
🇨🇳 China and 1 moreYue Lao月下老人
The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇨🇱 ChileTrauco
A small forest spirit from Chiloé mythology known for seducing women and causing pregnancyBeing · Love and attraction · Cursing and harm Legendary
🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas
A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living
🇭🇹 Haiti and 1 moreEzili DantorÈzili Dantò
A fierce mother spirit in Haitian Vodou who protects the marginalized and demands loyalty.Being · Protection · Love and attraction Living
🇧🇷 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living
🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería
A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living
🇬🇷 Greece and 2 moreCurse tabletκατάδεσμος
A lead sheet inscribed with a binding curse in the Greco-Roman worldCharm · Cursing and harm · Love and attraction Historical
🇩🇪 Germany and 5 moreMaypoleMaibaum
A tall wooden pole raised for European spring festivals, accompanied by dance and celebration.Tradition · Luck and prosperity · Love and attraction Living
🇬🇷 GreeceCirceΚίρκη
A Greek goddess and witch known for turning men into beasts with her potionsBeing · Cursing and harm · Love and attraction Legendary
🇪🇹 EthiopiaPlanetary hours
A system assigning celestial rulers to each hour of the day and weekTradition · Power and authority · Cursing and harm Historical
🇨🇳 China and 2 moreFox spirit狐狸精
A shapeshifting creature from Chinese folklore that can take human form and live for centuries.Being · Cursing and harm · Love and attraction Legendary
🇨🇳 China and 3 moreFenghuang鳳凰 (fènghuáng)
A mythological bird symbolizing virtue and imperial harmony in East Asian cultureBeing · Power and authority · Love and attraction Legendary
🇮🇩 Indonesia and 2 moreKuntilanak
A vengeful female spirit of Indonesian and Malaysian folklore, known for luring victims with beauty before revealing a mBeing · Cursing and harm · Love and attraction Legendary
🇬🇧 United Kingdom and 4 moreSelkie
Mythical seal-people who shed their skin to walk as humans on landBeing · Love and attraction · Cursing and harm Legendary
🇮🇷 Iran and 5 moreParīپری
A winged being of Persian origin, linked to beauty and the spirit world across AsiaBeing · Love and attraction · Cursing and harm Legendary
🇮🇶 Iraq and 5 moreLove magic
Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical
🇮🇹 Italy and 2 moreKey of SolomonClavicula Salomonis
A Renaissance grimoire attributed to King Solomon, detailing ritual preparations and invocations.Text · Cursing and harm · Love and attraction Historical
🇧🇷 BrazilPomba Gira
An Afro-Brazilian spirit of love and desire worshipped in Umbanda and QuimbandaBeing · Love and attraction · Power and authority Living
🇸🇪 Sweden and 2 moreFreyja
Norse goddess of love, war, and seiðr magic who rides a chariot pulled by catsBeing · Love and attraction · Seeing and foretelling Legendary
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇮🇳 India and 1 moreNeotantraनवतन्त्र (navatantra)
A Western movement blending Tantra with modern views on sacred sexualityTradition · Love and attraction · Change and initiation Living
🇹🇭 Thailand and 1 morePalad khikปลัดขิก
A Thai phallic amulet believed to bring luck and protectionCharm · Protection · Luck and prosperity Living
🇩🇴 Dominican Republic and 1 moreDominican VudúVudú Dominicano
A syncretic Afro-Caribbean religion on Hispaniola with its own spirit lineages and titles.Tradition · Protection · Love and attraction Living
🇯🇵 JapanAkisutozenekoあきすとぜねこ
A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
🇬🇷 GreeceWitchcraft in ancient Greece and Rome
Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇮🇱 IsraelSegulaסגולה
A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living
🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢
Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical
🇮🇹 Italy and 1 moreCupidCupīdō
A Roman deity of desire and erotic love, often depicted with a bow and arrow.Being · Love and attraction · Cursing and harm Legendary
🇮🇳 India and 5 moreKinnaraकिन्नर (Sanskrit)
A half-human, half-bird creature from Hindu and Buddhist myth, known for music and devotion.Being · Love and attraction · Wonder and entertainment Legendary
🇷🇴 Romania and 2 moreZmeu
A humanoid dragon from Romanian folklore that kidnaps maidens and steals treasures.Being · Cursing and harm · Love and attraction Legendary
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇩🇴 Dominican Republic and 1 moreCiguapa
A back-footed forest spirit of the Dominican Republic known for seduction and jealousyBeing · Cursing and harm · Love and attraction Legendary
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Holi: Jitenderasingh, CC BY-SA 4.0, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Trauco: Seo2 (Cristian), CC BY 2.0, source
- Ezili Dantor: Oficinalis, CC BY-SA 4.0, source
- Seiðr: John Bauer, Public domain, source
- Witchcraft in Latin America: Unknown author, CC BY 4.0, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Circe: Wright Barker, Public domain, source
- Palad khik: deror_avi, CC BY-SA 3.0, source
- Fox spirit: Chen Menglei, Public domain, source
- Fenghuang: Supremo Editor, CC BY-SA 4.0, source
- Selkie: Carolyn Emerick, CC BY-SA 3.0, source
- Parī: Ismoon ( talk ) 22:26, 10 February 2013 (UTC), CC BY-SA 4.0, source
- Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source
- Talisman: Sasha India, CC BY 2.0, source
- Gauchito Gil: Sergio Serrano, CC BY-SA 2.0, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Imbolc: Culnacreann, CC BY 3.0, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Key of Solomon: Anonymous Unknown author, Public domain, source
- Curse tablet: Unknown artist, Public domain, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- The Witches' Market: Dan Lundberg, CC BY-SA 2.0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
- Oshun: Wikipedia Loves Art participant " Department_of_Trife ", CC BY-SA 2.5, source
- Marriage coin charm: Scott Semans, CC BY 3.0, source
- Cupid: Bertel Thorvaldsen, CC BY-SA 3.0, source
- Kinnara: ผู้สร้างสรรค์ผลงาน/ส่งข้อมูลเก็บในคลังข้อมูลเสรีวิกิมีเดียคอมมอนส์ - เ, Public domain, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Mojo bag: Liza Khomenko, CC BY-SA 4.0, source
- Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
- Erzulie: anonymous, Public domain, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Agimat: FroyAgta, CC BY-SA 4.0, source