Love and attraction
Charms and rites for love, marriage, fertility and desire.
Love magic covers attraction, courtship, marriage and fertility. It includes the Hoodoo and folk charms of the American South, the love spells of the Greek Magical Papyri, the Italian and Spanish traditions of amulets and saints, the Indian use of mantras and charms for a wedding, and the Afro-Caribbean rites for Erzulie and Oshun. This page covers what people ask for, the consent problem, and the stories told about it.
What people ask for
Requests are varied: to find a partner, to keep one, to mend a quarrel, to conceive, to have a safe birth. Many customs are playful, such as young women in Europe watching for omens on certain nights to see a future husband. Others are weighty, such as rites to protect a marriage from a rival or to cool a husband's anger. The practices often mirror a society's anxieties about marriage and family.
Consent and coercion
Magic aimed at making a particular person love someone raises questions of consent, and many practitioners and traditions regard it as wrong or dangerous. Historical records show people accused of using love potions, and some trials of women in Europe included such claims. Today, many practitioners say they only work to attract love in general or to improve their own confidence. Examples include a Hoodoo sachet, an Italian saint's novena, a Greek papyrus recipe and a Hindu mantra, all of which are recorded as customs and none of which are recommended here.
Gender, religion and law
Women have often been the customers and the specialists, and also the ones blamed. Medieval clergy lists included love magic among sins, and the Inquisition tried people for it. In some Muslim societies, charms for love and marriage are sold at shrines, while scholars object to them. In Hindu and other weddings, protective rites are woven into the ceremony. In most of these places the stories are cautionary: the charm works too well, or goes wrong, and love obtained by trickery is shown as empty.
Commercial love
Love spells are a major online product. The market is full of promises, and some sellers ask clients to pay again and again as the spell is said to need more work. Scholars read love charms as a way to speak of desire and risk. For real distress in a relationship, counselling and support are the reliable routes. Rites for fertility and a safe pregnancy are also grouped here, and for these, couples should of course seek medical advice and not rely on a ritual.
Love and attraction on EveryJaadu
The entries written up so far, best known first.
🇨🇳 China and 1 moreYue Lao月下老人
The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇸🇪 Sweden and 2 moreFreyja
Norse goddess of love, war, and seiðr magic who rides a chariot pulled by catsBeing · Love and attraction · Seeing and foretelling Legendary
🇳🇬 Nigeria and 3 moreOshunỌ̀ṣun
A Yoruba water spirit linked to love, wealth, and the Osun River in Nigeria.Being · Love and attraction · Luck and prosperity Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇭🇹 HaitiErzulieÈzili
A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living
🇨🇱 ChileTrauco
A small forest spirit from Chiloé mythology known for seducing women and causing pregnancyBeing · Love and attraction · Cursing and harm Legendary
🇭🇹 Haiti and 1 moreEzili DantorÈzili Dantò
A fierce mother spirit in Haitian Vodou who protects the marginalized and demands loyalty.Being · Protection · Love and attraction Living
🇬🇷 GreeceCirceΚίρκη
A Greek goddess and witch known for turning men into beasts with her potionsBeing · Cursing and harm · Love and attraction Legendary
🇨🇳 China and 2 moreFox spirit狐狸精
A shapeshifting creature from Chinese folklore that can take human form and live for centuries.Being · Cursing and harm · Love and attraction Legendary
🇨🇳 China and 3 moreFenghuang鳳凰 (fènghuáng)
A mythological bird symbolizing virtue and imperial harmony in East Asian cultureBeing · Power and authority · Love and attraction Legendary
🇮🇩 Indonesia and 2 moreKuntilanak
A vengeful female spirit of Indonesian and Malaysian folklore, known for luring victims with beauty before revealing a mBeing · Cursing and harm · Love and attraction Legendary
🇬🇧 United Kingdom and 4 moreSelkie
Mythical seal-people who shed their skin to walk as humans on landBeing · Love and attraction · Cursing and harm Legendary
🇮🇷 Iran and 5 moreParīپری
A winged being of Persian origin, linked to beauty and the spirit world across AsiaBeing · Love and attraction · Cursing and harm Legendary
🇧🇷 BrazilPomba Gira
An Afro-Brazilian spirit of love and desire worshipped in Umbanda and QuimbandaBeing · Love and attraction · Power and authority Living
🇮🇹 Italy and 1 moreCupidCupīdō
A Roman deity of desire and erotic love, often depicted with a bow and arrow.Being · Love and attraction · Cursing and harm Legendary
🇮🇳 India and 5 moreKinnaraकिन्नर (Sanskrit)
A half-human, half-bird creature from Hindu and Buddhist myth, known for music and devotion.Being · Love and attraction · Wonder and entertainment Legendary
🇷🇴 Romania and 2 moreZmeu
A humanoid dragon from Romanian folklore that kidnaps maidens and steals treasures.Being · Cursing and harm · Love and attraction Legendary
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇩🇴 Dominican Republic and 1 moreCiguapa
A back-footed forest spirit of the Dominican Republic known for seduction and jealousyBeing · Cursing and harm · Love and attraction Legendary
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇮🇹 ItalyAnguane
Cloven-footed water nymphs from Northern Italian folklore who nurse infants with their backs.Being · Love and attraction · Healing Legendary
🇵🇹 PortugalEnchanted Mouramoura encantada
A supernatural maiden from Portuguese and Galician folklore who guards treasures and ancient stones.Being · Cursing and harm · Luck and prosperity Legendary
🇮🇪 IrelandGancanaghgean cánach
A male Irish fairy known for seducing women and tricking humans.Being · Cursing and harm · Love and attraction Legendary
🇮🇳 IndiaEcheneis
A legendary fish said to hold back ships and influence legal proceedingsBeing · Cursing and harm · Love and attraction Legendary
🇭🇹 HaitiMarassa Jumeaux
The divine twins of Haitian Vodou, representing love, truth, and justice.Being · Love and attraction · Cursing and harm Living
🇵🇬 Papua New GuineaBaloma
Spirits of departed kin who, Trobrianders hold, place each new child in the wombBeing · Love and attraction Living
🇩🇴 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being · Love and attraction · Luck and prosperity Living
🇸🇪 SwedenVittra
A forest spirit from northern Sweden linked to livestock and seductionBeing · Cursing and harm · Love and attraction Legendary
🇮🇱 IsraelBabalon
A Thelemic goddess of fertility, ecstasy, and spiritual transformation.Being · Change and initiation · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Anguane: Elena Alexandrina Bednarik, Public domain, source
- Trauco: Seo2 (Cristian), CC BY 2.0, source
- Ezili Dantor: Oficinalis, CC BY-SA 4.0, source
- Seiðr: John Bauer, Public domain, source
- Circe: Wright Barker, Public domain, source
- Fox spirit: Chen Menglei, Public domain, source
- Fenghuang: Supremo Editor, CC BY-SA 4.0, source
- Selkie: Carolyn Emerick, CC BY-SA 3.0, source
- Parī: Ismoon ( talk ) 22:26, 10 February 2013 (UTC), CC BY-SA 4.0, source
- Gauchito Gil: Sergio Serrano, CC BY-SA 2.0, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
- Oshun: Wikipedia Loves Art participant " Department_of_Trife ", CC BY-SA 2.5, source
- Cupid: Bertel Thorvaldsen, CC BY-SA 3.0, source
- Kinnara: ผู้สร้างสรรค์ผลงาน/ส่งข้อมูลเก็บในคลังข้อมูลเสรีวิกิมีเดียคอมมอนส์ - เ, Public domain, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Enchanted Moura: Henrique José Teixeira Matos, Public domain, source
- Babalon: William Blake, Public domain, source
- Erzulie: anonymous, Public domain, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source