Love and attraction: magic for this purpose

Love magic covers attraction, courtship, marriage and fertility. It includes the Hoodoo and folk charms of the American South, the love spells of the Greek Magical Papyri, the Italian and Spanish traditions of amulets and saints, the Indian use of mantras and charms for a wedding, and the Afro-Caribbean rites for Erzulie and Oshun. This page covers what people ask for, the consent problem, and the stories told about it.

What people ask for

Requests are varied: to find a partner, to keep one, to mend a quarrel, to conceive, to have a safe birth. Many customs are playful, such as young women in Europe watching for omens on certain nights to see a future husband. Others are weighty, such as rites to protect a marriage from a rival or to cool a husband's anger. The practices often mirror a society's anxieties about marriage and family.

Consent and coercion

Magic aimed at making a particular person love someone raises questions of consent, and many practitioners and traditions regard it as wrong or dangerous. Historical records show people accused of using love potions, and some trials of women in Europe included such claims. Today, many practitioners say they only work to attract love in general or to improve their own confidence. Examples include a Hoodoo sachet, an Italian saint's novena, a Greek papyrus recipe and a Hindu mantra, all of which are recorded as customs and none of which are recommended here.

Gender, religion and law

Women have often been the customers and the specialists, and also the ones blamed. Medieval clergy lists included love magic among sins, and the Inquisition tried people for it. In some Muslim societies, charms for love and marriage are sold at shrines, while scholars object to them. In Hindu and other weddings, protective rites are woven into the ceremony. In most of these places the stories are cautionary: the charm works too well, or goes wrong, and love obtained by trickery is shown as empty.

Commercial love

Love spells are a major online product. The market is full of promises, and some sellers ask clients to pay again and again as the spell is said to need more work. Scholars read love charms as a way to speak of desire and risk. For real distress in a relationship, counselling and support are the reliable routes. Rites for fertility and a safe pregnancy are also grouped here, and for these, couples should of course seek medical advice and not rely on a ritual.

Love and attraction on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇪🇹 EthiopiaPlanetary hours A system assigning celestial rulers to each hour of the day and weekTradition · Power and authority · Cursing and harm Historical

🇪🇬 Egypt and 5 moreTalisman An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical

🇮🇹 Italy and 2 moreKey of SolomonClavicula Salomonis A Renaissance grimoire attributed to King Solomon, detailing ritual preparations and invocations.Text · Cursing and harm · Love and attraction Historical 🇮🇳 India and 1 moreNeotantraनवतन्त्र (navatantra) A Western movement blending Tantra with modern views on sacred sexualityTradition · Love and attraction · Change and initiation Living

🇨🇳 China and 1 moreLegend of the White Snake白蛇傳 A Chinese folktale about a snake spirit who becomes human to love a mortal manFigure · Love and attraction · Cursing and harm Historical

🇮🇱 IsraelBabalon A Thelemic goddess of fertility, ecstasy, and spiritual transformation.Being · Change and initiation · Power and authority Living

🇮🇳 IndiaEpic cycles of incarnations in MoirangMoirang Shayon A Meitei mythic cycle tracing the repeated lives and deaths of divine lovers across generations.Figure · Love and attraction Historical

🇬🇧 United KingdomTam Lin A Scottish ballad about a fairy knight rescued by his mortal lover on Hallowe'enFigure · Love and attraction · Cursing and harm Historical

🇮🇳 India and 5 moreLock of hair A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living

🇹🇭 Thailand and 2 moreSang Thongสังข์ทอง A Southeast Asian folktale about a prince born in a shell who gains golden skin and magical powers.Figure · Luck and prosperity · Love and attraction Historical 🇵🇬 Papua New GuineaBaloma Spirits of departed kin who, Trobrianders hold, place each new child in the wombBeing · Love and attraction Living

🇨🇳 ChinaFish in Chinese mythology鱼 (yú) A cultural symbol of wealth and abundance in Chinese traditionBelief · Luck and prosperity · Love and attraction Living

Love and attraction