Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇳 India and 1 morePichal periਪਿੱਛਲ ਪੈਰੀ A backward-footed female spirit of northwestern South Asia and Central AsiaBeing · Cursing and harm Legendary 🇳🇴 Norway and 1 moreTroll cat A familiar spirit in Nordic folklore blamed for stealing milk and cream from farmsBeing · Cursing and harm Legendary

🇺🇸 United States and 2 moreRougarou A lycanthrope legend from French-speaking communities in North AmericaBeing · Cursing and harm Legendary 🇮🇸 IcelandRauðskinna A legendary Icelandic grimoire said to grant mastery over dark forces.Text · Power and authority · Cursing and harm Legendary 🇷🇴 Romania and 2 moreSolomonariȘolomonar A Romanian weather wizard who rides a dragon and controls the storms.Being · Cursing and harm · Luck and prosperity Legendary 🇦🇿 AzerbaijanBastyBasdı A group of evil spirits and goblins from Turkic folklore in Anatolia.Being · Cursing and harm Legendary 🇵🇱 Poland and 1 moreDydko A Polish folk creature evolved from a Slavic house demon into a night-time scarecrow.Being · Cursing and harm Legendary

🇬🇧 United KingdomLoch Ness MonsterUilebheist Loch Nis A legendary lake creature from the Scottish Highlands, famous for disputed photographs and folk tales.Being · Wonder and entertainment Legendary

🇺🇸 United States and 1 moreBigfoot A large, hairy humanoid creature of North American folklore and cryptozoologyFigure · Wonder and entertainment Legendary

🇫🇷 France and 2 moreMelusineMélusine A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure · Luck and prosperity · Power and authority Legendary

🇨🇭 Switzerland and 3 moreTatzelwurm A cat-headed lizard of the Alps, said to guard mines and drink cow milk.Being · Cursing and harm · Luck and prosperity Legendary 🇦🇱 Albania and 4 moreDhampir A half-vampire figure from Balkan folklore who hunts the undeadBeing · Cursing and harm Legendary

🇸🇪 Sweden and 5 moreLindwormlindorm A serpentine dragon of Northern and Central European folklore, often depicted as limbless or winged.Being · Luck and prosperity · Cursing and harm Legendary 🇷🇴 Romania and 5 moreBalaur A many-headed dragon from Romanian folklore that guards treasures and controls the weather.Being · Cursing and harm · Power and authority Legendary 🇮🇩 IndonesiaSundel bolong A vengeful ghost of Java, a woman whose long black hair hides the hole in her back.Being · Cursing and harm Legendary

🇦🇱 Albania and 3 moreKulshedra A multi-headed serpent demon in Albanian folklore that controls storms and droughts.Being · Cursing and harm · Luck and prosperity Legendary 🇷🇴 Romania and 2 moreZmeu A humanoid dragon from Romanian folklore that kidnaps maidens and steals treasures.Being · Cursing and harm · Love and attraction Legendary 🇯🇵 JapanKijo鬼女 A demon woman from Japanese folklore, born of resentment and karma.Being · Cursing and harm Legendary

🇷🇺 Russia and 1 moreBabayБабай A night spirit in Slavic folklore used to frighten children into sleepingFigure · Cursing and harm Legendary

🇬🇧 United Kingdom and 2 moreJenny Greenteeth A river-hag from English folklore used to warn children away from dangerous watersFigure · Cursing and harm Legendary

🇬🇧 United KingdomAm Fear Liath Mòr A mountain spirit said to haunt the misty peaks of the Scottish CairngormsBeing Legendary

🇮🇪 IrelandMerrowmurúch A sea creature from Irish folklore, known for its magical cap and singing voice.Figure · Wonder and entertainment Legendary

🇬🇧 United KingdomBoobrie A shapeshifting loch monster from Scottish folklore that preys on livestock and horses.Being · Cursing and harm Legendary

🇫🇷 France and 3 moreLes LavandièresKannerez-Noz Supernatural washerwomen who wash shrouds or bloodstained clothes for those about to die.Being · Seeing and foretelling Legendary 🇷🇺 RussiaShishigaшишига A female swamp spirit of Russian and Komi folklore that brings misfortune and death.Being · Cursing and harm Legendary 🇯🇵 Japan and 2 moreChimimōryō魑魅魍魎 A Chinese term for mountain and river spirits that spread to Japan and VietnamBeing · Cursing and harm Legendary 🇷🇴 RomaniaZână A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being · Protection · Luck and prosperity Legendary 🇷🇸 SerbiaCikavacцикавац A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing · Luck and prosperity · Power and authority Legendary 🇨🇳 China and 2 moreShen蜃 A sea creature from Chinese mythology said to create mirages through shape-shiftingBeing · Wonder and entertainment Legendary

🇸🇪 Sweden and 1 moreSkogsrå A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being · Luck and prosperity · Cursing and harm Legendary

🇨🇳 ChinaKui夔 (kuí) A one-legged mountain spirit and ancient music master from Chinese mythologyBeing · Power and authority · Wonder and entertainment Legendary

🇨🇳 China and 1 moreFengli风狸 / 風狸 A legendary flying mammal from Chinese lore, said to carry a magic wand and resist death.Figure · Wonder and entertainment Legendary 🇷🇴 RomaniaCăpcăun A Romanian ogre with a dog head known for kidnapping children and eating peopleBeing · Cursing and harm Legendary 🇷🇺 Russia and 1 moreLikhoradkaЛихорадка A fever spirit in Slavic myth who brings illness and sicknessBeing · Cursing and harm Legendary

🇨🇳 ChinaPeaches of Immortality仙桃 Legendary Chinese fruits said to grant eternal life to deities and mortalsSubstance · Luck and prosperity · Change and initiation Legendary

🇮🇹 ItalyAnguane Cloven-footed water nymphs from Northern Italian folklore who nurse infants with their backs.Being · Love and attraction · Healing Legendary 🇨🇳 China and 4 moreHuoshu火鼠 A legendary fire-resistant rat from Chinese folklore said to yield self-cleaning cloth.Being · Wonder and entertainment Legendary 🇸🇪 SwedenAskafroa A Scandinavian tree spirit believed to guard the ash and demand appeasement.Being · Cursing and harm · Protection Legendary 🇮🇹 ItalyMonacielloMunaciello A Neapolitan sprite linked to the city's underground waterways and hidden wealth.Figure · Luck and prosperity · Cursing and harm Legendary 🇮🇹 ItalySquasc A small, tawny creature from Eastern Lombardy folklore that frightens children and plays jokes on young girlsBeing · Cursing and harm · Wonder and entertainment Legendary

🇨🇳 ChinaNine-headed bird九頭鳥 A mythical creature from ancient China that became a symbol of deceit.Being · Cursing and harm Legendary 🇨🇳 China and 1 moreKakuen玃猿 (Jué yuán) A legendary ape-like creature from Chinese and Japanese folklore known for abducting humans.Being · Cursing and harm Legendary 🇯🇵 JapanKinoko木の子 A mountain spirit in Japan that looks like a small child and plays tricks on workers.Being Legendary 🇰🇷 South Korea and 1 moreDokkaebi도깨비 A one-legged supernatural being from Korean folklore, often linked to household objects and magical items.Being · Wonder and entertainment · Luck and prosperity Legendary 🇨🇳 ChinaPanhu盤瓠 A dragon-dog origin myth of the Yao and She peoples in ChinaFigure · Speaking with spirits and the dead Legendary 🇲🇾 MalaysiaSang Sapurba A legendary ancestor figure in Malay and Minangkabau royal genealogiesFigure · Power and authority Legendary

🇷🇺 Russia and 2 moreSupernatural beings in Slavic religion Mythic entities of nature, death, and fate in Slavic folklore and belief.Being · Protection · Cursing and harm Legendary 🇹🇼 TaiwanMo-sin-a魔神仔 A short, furry forest demon from Taiwanese folklore said to lure travelers into the mountains.Being · Cursing and harm Legendary

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Boobrie: Ole Worm - Olaus Wormius, Public domain, source
Bigfoot: Roger Patterson and Robert Gimlin, Public domain, source
Fengli: Anonymous (1603), Public domain, source
Supernatural beings in Slavic religion: Bartolomeo Giuliano, CC BY-SA 3.0, source
Loch Ness Monster: StaraBlazkova at Czech Wikipedia, CC BY-SA 3.0, source
Melusine: GilPe, CC BY-SA 3.0, source
Tatzelwurm: Abrasax, CC BY-SA 3.0 de, source
Lindworm: Unknown author, Public domain, source
Kulshedra: Bidgee, CC BY 3.0, source
Babay: Kyoukaa, CC BY-SA 4.0, source
Jenny Greenteeth: Jayan.thanal, CC BY-SA 4.0, source
Merrow: Andreas F. Borchert, CC BY-SA 4.0, source
Skogsrå: Gunnar Creutz (Achird), CC BY-SA 3.0, source
Kui: Dave Pape, Public domain, source
Peaches of Immortality: Anonymous ( China ) Unknown author, Public domain, source
Nine-headed bird: Unknown author, Public domain, source
Rougarou: XxxJohnDoExxxx, CC BY-SA 4.0, source
Am Fear Liath Mòr: Richard Webb, CC BY-SA 2.0, source
Anguane: Elena Alexandrina Bednarik, Public domain, source
Les Lavandières: Jean-Édouard Dargent, Public domain, source