Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇦🇱 Albania and 5 moreDodolaДодoла / Перперуна
A Balkan rainmaking rite performed by youths in greenery to invoke summer showersRite · Protection · Luck and prosperity Living
🇨🇳 ChinaJin Chan金蟾
A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living
🇺🇸 United States and 1 moreBarnstar
A painted or carved star used to decorate barns in parts of the United States and Canada.Charm · Luck and prosperity · Wonder and entertainment Living
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇯🇵 JapanHatsuyume初夢
The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living
🇮🇹 ItalyBadaliscBadalisch
A mythical goat-headed creature from the Italian Alps, captured and mocked during Epiphany celebrations.Being · Cursing and harm · Wonder and entertainment Living
🇲🇱 Mali and 3 moreGris-gris
A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇼 TaiwanKuai Kuai culture乖乖文化
A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living
🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru)
A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanKin no unko金のうんこ
A Japanese charm shaped like faeces that is believed to bring good fortuneCharm · Luck and prosperity Living
🇯🇵 JapanHamaya破魔矢
A blunt arrow given at shrines to ward off evil and secure good luck for the new yearCharm · Protection · Luck and prosperity Living
🇦🇫 AfghanistanCurse of 39
A number feared in Afghanistan for its link to prostitution and shameBelief Living
🇹🇭 Thailand and 1 morePalad khikปลัดขิก
A Thai phallic amulet believed to bring luck and protectionCharm · Protection · Luck and prosperity Living
🇯🇵 JapanFukusuke福助
A kneeling Japanese doll believed to bring wealth and honorCharm · Luck and prosperity · Power and authority Living
🇮🇳 IndiaMangala Dosha
A Hindu astrological belief that Mars causes marital trouble and the rituals used to address itBelief · Protection Living
🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi)
Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇺🇸 United States and 1 moreJinx
A curse or attribute believed to attract bad luckBelief · Cursing and harm Living
🇮🇹 Italy and 2 morePiedmontese tarotTarocco Piemontese
A 78-card Italian deck used for trick-taking games in northern Italy and beyondTradition · Wonder and entertainment Living
🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn)
A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇹🇳 TunisiaStambeli
A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog
Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇹🇹 Trinidad and Tobago and 4 moreTrinidad Orisha
A syncretic Afro-Caribbean faith blending Yoruba spirit work with Christian and other traditions in Trinidad.Tradition · Speaking with spirits and the dead · Healing Living
🇹🇭 Thailand and 1 morePra Jiadประเจียด
A Muay Thai armband worn for luck and confidenceCharm · Luck and prosperity · Protection Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇨🇺 Cuba and 1 moreHaitian Vodou in CubaVodú Haitiano
A Caribbean religious tradition brought by migrants and maintained in eastern CubaTradition · Speaking with spirits and the dead · Protection Living
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇩🇪 Germany and 4 moreAnimal TarotTiertarock
A family of playing card decks featuring animal imagery instead of traditional tarot scenesTradition · Luck and prosperity Living
🇮🇹 ItalySmorfia
A Neapolitan dream book that turns visions into lottery numbersOracle · Luck and prosperity Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇯🇵 JapanDōbutsu uranai動物占い
A Japanese divination system that sorts people into animal types based on birthdate and personality axes.Oracle · Luck and prosperity Living
🇮🇳 IndiaApeswari sabha
An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living
🇯🇵 JapanMisaki御先
Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇧🇷 BrazilPro-VidaPró-Vida, Integração Cósmica
An occultist group founded in Brazil that promises cosmic consciousness and earthly paradise.Tradition · Change and initiation · Power and authority Living
🇺🇸 United StatesThe Gray Man
A coastal ghost from South Carolina said to warn of hurricanesBeing · Protection Living
🇯🇵 JapanJapanese superstitions
Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living
🇺🇸 United StatesLemon pig
A carved fruit figure made for amusement and later linked to New Year luckCharm · Luck and prosperity Living
🇪🇸 SpainDetente bala
A cloth charm worn by Spanish soldiers to stop bullets in the name of JesusCharm · Protection Living
🇮🇱 IsraelSegulaסגולה
A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living
🇺🇸 United States and 5 moreFriday the 13th
A Western superstition that a specific calendar alignment brings misfortuneBelief · Cursing and harm Living
🇨🇳 China and 1 moreFalun Gong法轮功
A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United States and 4 moreTooth fairy
A childhood figure who exchanges lost baby teeth for gifts or coins.Figure · Luck and prosperity Living
🇮🇶 Iraq and 1 moreTawûsî Melekتاوسی مەلەک
The central angel of Yazidism, known as the Peacock Angel and leader of the Seven Mysteries.Being · Power and authority · Speaking with spirits and the dead Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Jin Chan: Tristanb, CC BY-SA 3.0, source
- Barnstar: Una Smith, CC BY-SA 4.0, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Hatsuyume: Takeuchi Seihō, Public domain, source
- Good Luck Flag: takato marui, CC BY-SA 2.0, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Badalisc: Luca Giarelli, CC BY-SA 3.0, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Kin no unko: enmoto, CC BY 2.0, source
- Kuai Kuai culture: 總統府, CC BY 2.0, source
- Hamaya: Tomomarusan, CC BY 2.5, source
- Animal Tarot: Cards: anonymous; Photo: Andreas Praefcke, Public domain, source
- Egungun: Ìṣẹ̀ṣeAssembly, CC BY-SA 4.0, source
- Piedmontese tarot: Argonitros, CC BY-SA 4.0, source
- Fukusuke: Nesnad, CC BY-SA 3.0, source
- Palad khik: deror_avi, CC BY-SA 3.0, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Stambeli: Youssefbensaad, CC BY-SA 4.0, source
- Pra Jiad: Samy Sana, CC BY-SA 3.0, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Haitian Vodou in Cuba: Dr. Anthony R. Picciolo, NOAA NODC, Public domain, source
- Lemon pig: GenesisNZ, CC0, source
- Tawûsî Melek: Bernd Schwabe in Hannover, CC BY 3.0, source
- Falun Gong: longtrekhome, CC BY 3.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Tooth fairy: Eden, CC BY 2.0, source
- Curse of 39: Fahim1133, CC BY-SA 4.0, source
- Coin-sword: Etnografiska museet, CC BY 2.5, source
- The Gray Man: Phoebe, CC BY-SA 4.0, source
- Gris-gris: Teogomez, CC BY-SA 3.0, source
- Dodola: Andrey Shishkin, CC BY 3.0, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source