Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇩🇪 Germany and 5 moreBiodynamic agriculture
An organic farming system with esoteric roots and spiritual practicesTradition · Healing · Power and authority Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇳 TunisiaStambeli
A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇹🇹 Trinidad and Tobago and 4 moreTrinidad Orisha
A syncretic Afro-Caribbean faith blending Yoruba spirit work with Christian and other traditions in Trinidad.Tradition · Speaking with spirits and the dead · Healing Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇮🇳 IndiaApeswari sabha
An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇮🇱 IsraelSegulaסגולה
A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living
🇨🇳 China and 1 moreFalun Gong法轮功
A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇯🇵 Japan and 1 moreKōshin庚申信仰
A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇻🇳 VietnamBà Chúa Xứ婆主處
A Mekong Delta goddess of prosperity, asked for trade, health and fertilityBeing · Protection · Luck and prosperity Living
🇧🇬 Bulgaria and 5 moreApocryphal prayer
A folk prayer text blending church forms with apocrypha and incantations for protection and healingText · Protection · Healing Living
🇮🇳 IndiaMogal Maa
A Hindu folk goddess of Gujarat worshipped for children and healingBeing · Healing · Luck and prosperity Living
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇮🇳 India and 1 moreFolk practices in Punjab
Indigenous beliefs and rituals of the Punjabi people across India and PakistanTradition · Protection · Healing Living
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇮🇷 Iran and 2 moreSuperstitions in Muslim societies
Beliefs in supernatural forces and charms found across the Islamic worldTradition · Protection · Healing Living
🇯🇵 Japan and 1 morePower spotパワースポット
A Japanese term for places believed to hold strong earth energy and healing power.Belief · Healing · Power and authority Living
🇯🇵 JapanAkabeko赤べこ
A bobbing papier-mâché toy from Japan believed to ward off illnessCharm · Protection · Healing Living
🇨🇳 China and 3 moreFengshui woodland風水林
A protected grove in East Asia believed to shape the local environment and bring luck to nearby communities.Tradition · Protection · Luck and prosperity Living
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
🇷🇸 Serbia and 2 moreBibiBibijako Dive
A Romani holiday honoring a protective aunt figure for family and children's healthRite · Protection · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Biodynamic agriculture: Martist, CC BY-SA 4.0, source
- Ognyena Maria: Unknown author, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Egungun: Ìṣẹ̀ṣeAssembly, CC BY-SA 4.0, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Obatala: Isha, CC BY 3.0, source
- Stambeli: Youssefbensaad, CC BY-SA 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Ganesha: anonymous, Public domain, source
- Vahana: Unknown Nepali, Public domain, source
- Falun Gong: longtrekhome, CC BY 3.0, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Aetherius Society: Hjamesberglen, CC0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Superstitions in Muslim societies: Unknown author, CC0, source
- Power spot: ccfarmer, CC BY 3.0, source
- Akabeko: Wdqh, CC BY-SA 4.0, source
- Fengshui woodland: 猫猫的日记本 (Cat's diary), CC BY-SA 3.0, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Spiritualist church: Jim.henderson, CC0, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Folk practices in Punjab: Veer jindal, CC BY-SA 3.0, source
- Bibi: Andrija12345678, CC BY-SA 4.0, source
- Bà Chúa Xứ: Phương Huy, CC BY-SA 4.0, source