Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇨🇳 China and 1 moreDongyue Dadi東嶽大帝 The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living

🇮🇳 IndiaBhuta KolaBhūta Kōla A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living

🇨🇭 SwitzerlandMagic circle A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living

🇪🇸 Spain and 5 moreSt John's Eve A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living

🇬🇧 United Kingdom and 2 moreBeating the bounds A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living

🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng) A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇮🇳 India and 3 moreSpirit An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living

🇲🇽 Mexico and 5 morePersonifications of death Figures from many cultures that embody the end of life and guide soulsFigure · Speaking with spirits and the dead Living

🇨🇳 China and 4 moreFuji扶乩 Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living

🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào) Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru) A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living

🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living

🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi) Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇵🇰 PakistanShamanism in Pakistan A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living 🇯🇲 Jamaica and 2 moreKromanti A ritual language spoken by ancestral spirits in Jamaican Maroon ceremoniesBelief · Speaking with spirits and the dead Living 🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living

🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇯🇵 JapanMisaki御先 Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living 🇮🇳 IndiaApeswari sabha An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living

🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living

🇺🇸 United States and 2 moreBlack Hebrew Israelites A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living

🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living

🇺🇸 United States and 5 moreSpiritualist church A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living

🇰🇪 Kenya and 5 moreLegio Maria A Kenyan church blending Catholic rites with beliefs in a Black Christ and visionary apparitionsTradition · Protection · Healing Living

🇬🇧 United KingdomGorsedd stonesCerrig yr Orsedd Stone circles built for the National Eisteddfod of Wales to host druidic ceremonies.Tradition · Speaking with spirits and the dead · Power and authority Living 🇮🇷 IranPersian mysticism A spiritual tradition in Iran blending ancient beliefs with Sufi practice and poetic thought.Tradition · Speaking with spirits and the dead · Change and initiation Living

🇨🇳 China and 3 moreCash方孔錢 A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living 🇮🇳 IndiaCausal plane A high spiritual realm in Theosophy and New Age cosmologyBelief · Speaking with spirits and the dead · Change and initiation Living

🇮🇳 India and 5 moreLock of hair A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living

🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living

🇹🇼 TaiwanYin miao陰廟 Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living 🇮🇩 Indonesia and 1 moreJailangkung An Indonesian séance using a straw effigy to communicate with spirits of the dead.Rite · Speaking with spirits and the dead Living

🇨🇳 ChinaSuperstition in China A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living 🇺🇸 United States and 3 moreBuilders of the Adytum A Western mystery school teaching tarot and Qabalah through correspondenceTradition · Speaking with spirits and the dead · Power and authority Living 🇯🇲 Jamaica and 1 moreNine-Night A nine-day Caribbean wake rooted in Akan tradition to celebrate the deceased and guide their spirit home.Rite · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Good Luck Flag: takato marui, CC BY-SA 2.0, source
Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
Personifications of death: No machine-readable author provided. Kirtap assumed (based on copyrigh, CC BY 2.5, source
Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
Ashtar: Evedawn99, Public domain, source
Chinese shamanism: No machine-readable author provided. +上帝+ assumed (based on copyright, CC BY-SA 3.0, source
Gorsedd stones: Robin Drayton, CC BY-SA 2.0, source
Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
Lock of hair: Unknown author, CC0, source
St John's Eve: Jules Breton, Public domain, source
Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
Tang-ki: Bunkichi Chang, CC BY 2.0, source
God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
Legio Maria: Comondi, CC BY-SA 4.0, source
Magic circle: John William Waterhouse, Public domain, source
Bhuta Kola: Unknown author, Public domain, source
Fuji: Unknown author, CC BY 4.0, source
Dongyue Dadi: H2v5o68z, CC0, source
Spirit: Jastrow, Public domain, source
Regional forms of shamanism: Man Sing, Public domain, source
Yin miao: Outlookxp, CC BY-SA 4.0, source
Superstition in China: Gary Todd, CC0, source
Spiritualist church: Jim.henderson, CC0, source