Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇮🇪 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived
🇪🇸 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being · Protection · Cursing and harm Living
🇮🇹 Italy and 3 moreSaturnalia
An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇮🇪 Ireland and 1 moreLughnasadhLúnasa
A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇮🇸 IcelandNábrók
A pair of pants made from human skin, said to generate endless wealth in Icelandic folklore.Charm · Luck and prosperity Legendary
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇮🇹 ItalyCornicello
A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm · Protection · Luck and prosperity Living
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇦🇹 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being · Luck and prosperity · Cursing and harm Revived
🇫🇷 France and 4 moreRéveillon
A long Christmas or New Year's Eve dinner held to stay awake until morningTradition · Luck and prosperity · Wonder and entertainment Living
🇫🇷 France and 5 moreYule log
A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living
🇫🇮 Finland and 1 moreSampo
A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇬🇧 United KingdomPuck
A mischievous domestic sprite of English folklore known for practical jokes and household choresBeing · Cursing and harm · Luck and prosperity Legendary
🇷🇴 Romania and 2 moreSolomonariȘolomonar
A Romanian weather wizard who rides a dragon and controls the storms.Being · Cursing and harm · Luck and prosperity Legendary
🇪🇬 Egypt and 2 moreLecanomancy
Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇮🇷 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical
🇮🇹 ItalySmorfia
A Neapolitan dream book that turns visions into lottery numbersOracle · Luck and prosperity Living
🇬🇧 United KingdomFumsup
A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇫🇷 France and 2 moreMelusineMélusine
A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure · Luck and prosperity · Power and authority Legendary
🇨🇭 Switzerland and 3 moreTatzelwurm
A cat-headed lizard of the Alps, said to guard mines and drink cow milk.Being · Cursing and harm · Luck and prosperity Legendary
🇸🇪 Sweden and 5 moreLindwormlindorm
A serpentine dragon of Northern and Central European folklore, often depicted as limbless or winged.Being · Luck and prosperity · Cursing and harm Legendary
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇸🇮 Slovenia and 5 moreVesnaВесна
A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇦🇱 Albania and 3 moreKulshedra
A multi-headed serpent demon in Albanian folklore that controls storms and droughts.Being · Cursing and harm · Luck and prosperity Legendary
🇷🇴 RomaniaZână
A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being · Protection · Luck and prosperity Legendary
🇸🇪 Sweden and 1 moreSkogsrå
A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being · Luck and prosperity · Cursing and harm Legendary
🇷🇸 SerbiaCikavacцикавац
A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing · Luck and prosperity · Power and authority Legendary
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇮🇹 ItalyMonacielloMunaciello
A Neapolitan sprite linked to the city's underground waterways and hidden wealth.Figure · Luck and prosperity · Cursing and harm Legendary
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇬🇧 United KingdomShoes on a table
A superstition that placing footwear on a table invites bad luck or disrespectBelief · Luck and prosperity Living
🇮🇹 ItalyIn bocca al lupo
An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief · Luck and prosperity Living
🇬🇧 United KingdomCeffyl Dŵr
A Welsh water spirit that takes the form of a horse to test or harm travellers.Being · Cursing and harm · Luck and prosperity Legendary
🇬🇧 United KingdomJoan the Wad
A Cornish pixie queen linked to fire and fortuneFigure · Luck and prosperity · Protection Legendary
🇬🇧 United KingdomFairy FlagA' Bhratach Shìth
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm · Protection · Luck and prosperity Historical
🇩🇪 GermanyWitte Wiwer
Subterranean spirits of Low German folklore known for music and child exchangeBeing · Cursing and harm · Luck and prosperity Legendary
🇪🇸 SpainIndalo
A Bronze Age pictograph used as a protective house charm and lucky symbol in Almería, SpainCharm · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sampo: Väinö Blomstedt, Public domain, source
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Changeling: Henry Fuseli, Public domain, source
- Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Duende: René Mayorga, CC BY-SA 2.0, source
- Saturnalia: Themadchopper, Antoine-François Callet, CC0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Lughnasadh: Mountainash333, CC BY-SA 3.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Nábrók: Bernard McManus, CC BY 2.0, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Cornicello: Antonio Cavallo, Public domain, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Melusine: GilPe, CC BY-SA 3.0, source
- Tatzelwurm: Abrasax, CC BY-SA 3.0 de, source
- Lindworm: Unknown author, Public domain, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Kulshedra: Bidgee, CC BY 3.0, source
- Skogsrå: Gunnar Creutz (Achird), CC BY-SA 3.0, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Jet: Thmsfrst, Public domain, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Puck: Joseph Noel Paton, Public domain, source
- Chort: Unknown author, Public domain, source
- Fairy Flag: Otter, CC BY-SA 3.0, source
- Indalo: Ismael Olea, Public domain, source
- Sânziană: Saturnian, CC BY-SA 3.0, source