Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
馃嚪馃嚫 Serbia and 5 moreVampire
An undead creature from folklore that feeds on the blood or life force of the livingBeing 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚝馃嚪 France and 5 moreWerewolf
A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being 路 Cursing and harm 路 Wonder and entertainment Legendary
馃嚪馃嚭 Russia and 3 moreVodyanoy胁芯写褟薪芯泄
A water spirit of Slavic folklore that dwells in rivers and lakesBeing 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚪馃嚭 Russia and 3 moreLeshy谢械褕懈泄
A forest spirit from Slavic folklore who guards the woods and misleads travelers.Being 路 Protection 路 Cursing and harm Legendary
馃嚦馃嚧 Norway and 1 moreFossegrim
A Scandinavian water spirit known for teaching fiddle music in exchange for offeringsBeing 路 Power and authority Legendary
馃嚞馃嚙 United Kingdom and 1 moreEach-uisge
A fierce water spirit of the Scottish Highlands and Irish shores that takes the form of a horse.Being 路 Cursing and harm Legendary
馃嚝馃嚪 France and 5 moreRevenant
An animated corpse or spirit that returns from the grave to haunt the livingBeing 路 Cursing and harm Legendary
馃嚦馃嚧 Norway and 1 moreHuldra
A seductive forest spirit of Scandinavian folklore with a hidden animal tail.Being 路 Protection Legendary
馃嚫馃嚜 Sweden and 2 moreFreyja
Norse goddess of love, war, and sei冒r magic who rides a chariot pulled by catsBeing 路 Love and attraction 路 Seeing and foretelling Legendary
馃嚜馃嚫 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being 路 Protection 路 Cursing and harm Living
馃嚞馃嚙 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing 路 Protection 路 Luck and prosperity Historical
馃嚪馃嚭 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being 路 Cursing and harm 路 Protection Historical
馃嚞馃嚙 United KingdomCeridwenCerridwen
A Welsh enchantress and modern goddess of poetic inspiration and transformation.Being 路 Change and initiation Revived
馃嚞馃嚙 United Kingdom and 1 moreFuath
A class of malevolent water spirits in Scottish and Irish folkloreBeing 路 Cursing and harm Legendary
馃嚞馃嚙 United KingdomGwyllion
Welsh spirits that lead travellers astray and are feared in mountain folkloreBeing 路 Cursing and harm Historical
馃嚞馃嚙 United KingdomGlaistig
A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being 路 Protection 路 Cursing and harm Legendary
馃嚪馃嚫 Serbia and 1 moreDrekavac袛褉械泻邪胁邪褑
A South Slavic night creature born from unbaptised souls or sinnersBeing 路 Cursing and harm Legendary
馃嚘馃嚬 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being 路 Luck and prosperity 路 Cursing and harm Revived
馃嚞馃嚙 United Kingdom and 1 moreBlue men of the Minchna fir ghorma
Mythical blue-skinned spirits of the Scottish strait who challenge sailors to poetry contestsBeing 路 Cursing and harm 路 Wonder and entertainment Legendary
馃嚛馃嚜 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing 路 Cursing and harm 路 Luck and prosperity Historical
馃嚪馃嚧 Romania and 2 moreStrigoi
A Romanian undead spirit linked to witchcraft and vampirismBeing 路 Cursing and harm Historical
馃嚠馃嚜 Ireland and 3 moreChangeling
A substitute left by supernatural beings in place of a stolen human child or adultBeing 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚛馃嚜 Germany and 3 moreMare
A spirit that sits on sleepers to cause nightmares and physical distressBeing 路 Cursing and harm Historical
馃嚞馃嚙 United KingdomBlack dog
A spectral hound from English folklore that signals death or guards the living.Being 路 Cursing and harm 路 Protection Legendary
馃嚠馃嚫 Iceland and 1 moreHidden-folkhulduf贸lk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being 路 Protection 路 Luck and prosperity Living
馃嚠馃嚜 IrelandFetch
A spectral double of a living person, seen as an omen of death or long life.Being 路 Seeing and foretelling Historical
馃嚞馃嚙 United KingdomBarghest
A mythical black dog from Northern England that foretells death and haunts the countryside.Being 路 Seeing and foretelling 路 Cursing and harm Legendary
馃嚞馃嚪 Greece and 3 moreHellhound
A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing 路 Protection 路 Cursing and harm Legendary
馃嚞馃嚙 United KingdomC诺n Annwn
Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing 路 Cursing and harm 路 Speaking with spirits and the dead Legendary
馃嚞馃嚙 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing 路 Protection 路 Luck and prosperity Historical
馃嚪馃嚭 Russia and 1 moreLikho袥懈褏芯
A Slavic spirit of bad luck and misfortune, often depicted as a one-eyed creature.Being 路 Cursing and harm Legendary
馃嚛馃嚜 Germany and 1 moreNachzehrer
A German revenant believed to consume the living from beyond the graveBeing 路 Cursing and harm Legendary
馃嚞馃嚙 United Kingdom and 1 moreChurch grim
A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being 路 Protection Historical
馃嚠馃嚜 Ireland and 1 moreLeprechaunlucharach谩n / leipreach谩n / luchorp谩n
A solitary Irish fairy known for mischief and shoe-makingBeing 路 Wonder and entertainment Legendary
馃嚠馃嚜 IrelandP煤ca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing 路 Luck and prosperity 路 Cursing and harm Legendary
馃嚞馃嚙 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being 路 Power and authority Historical
馃嚞馃嚙 United KingdomBrowniebr霉naidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being 路 Protection 路 Luck and prosperity Legendary
馃嚞馃嚪 GreeceBaba Yaga (sample)袘邪斜邪-褟谐邪
A witch of Slavic tales who lives in a hut on legs.Figure 路 Change and initiation Legendary
馃嚞馃嚙 United KingdomPuck
A mischievous domestic sprite of English folklore known for practical jokes and household choresBeing 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚠馃嚬 ItalyBadaliscBadalisch
A mythical goat-headed creature from the Italian Alps, captured and mocked during Epiphany celebrations.Being 路 Cursing and harm 路 Wonder and entertainment Living
馃嚦馃嚧 Norway and 1 moreTroll cat
A familiar spirit in Nordic folklore blamed for stealing milk and cream from farmsBeing 路 Cursing and harm Legendary
馃嚪馃嚧 Romania and 2 moreSolomonari葮olomonar
A Romanian weather wizard who rides a dragon and controls the storms.Being 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚨馃嚤 Poland and 1 moreDydko
A Polish folk creature evolved from a Slavic house demon into a night-time scarecrow.Being 路 Cursing and harm Legendary
馃嚞馃嚙 United KingdomMadam Pigott
A White Lady ghost of Shropshire who haunts roads and rides on horsesBeing Historical
馃嚞馃嚙 United KingdomWirry-cow
A Scottish folk figure representing a frightening object or spiritBeing 路 Cursing and harm Historical
馃嚞馃嚙 United KingdomLoch Ness MonsterUilebheist Loch Nis
A legendary lake creature from the Scottish Highlands, famous for disputed photographs and folk tales.Being 路 Wonder and entertainment Legendary
馃嚛馃嚜 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing 路 Luck and prosperity 路 Wonder and entertainment Living
馃嚚馃嚟 Switzerland and 3 moreTatzelwurm
A cat-headed lizard of the Alps, said to guard mines and drink cow milk.Being 路 Cursing and harm 路 Luck and prosperity Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Huldra: Bernard Evans Ward, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Badalisc: Luca Giarelli, CC BY-SA 3.0, source
- Changeling: Henry Fuseli, Public domain, source
- Vampire: Edvard Munch, Public domain, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Hellhound: Louis Le Breton, Public domain, source
- Church grim: In猫s Lee, CC BY-SA 4.0, source
- Leprechaun: Unknown author, FAL, source
- P煤ca: Wirt Sikes, Public domain, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Likho: Mhapon, CC BY-SA 4.0, source
- Leshy: 螕蟻伪蠁苇伪蟼, CC BY-SA 4.0, source
- Vodyanoy: Ivan Bilibin, Public domain, source
- Fossegrim: Bj酶rn som tegner, CC BY-SA 3.0, source
- Freyja: John Bauer, Public domain, source
- Duende: Ren茅 Mayorga, CC BY-SA 2.0, source
- Loch Ness Monster: StaraBlazkova at Czech Wikipedia, CC BY-SA 3.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Tatzelwurm: Abrasax, CC BY-SA 3.0 de, source
- Wiederg盲nger: Unknown author, Public domain, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Puck: Joseph Noel Paton, Public domain, source
- Lady Midday: 袙褨褖褍薪, CC BY-SA 4.0, source
- Blue men of the Minch: Lord P in the Commons 17:16, 17 June 2007 (UTC), CC BY-SA 3.0, source
- Ceridwen: Chris Denny, CC BY-SA 2.0, source
- Each-uisge: John Allan, CC BY-SA 2.0, source
- Mare: Henry Fuseli, Public domain, source
- Werewolf: Mont Sudbury, Public domain, source