Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇯🇵 Japan and 4 moreHousehold deity
A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical
🇮🇱 IsraelAgrat bat Mahlatאגרת בת מחלת
A demon in Jewish tradition who rules over destructive spirits and night hours.Being · Cursing and harm Historical
🇬🇧 United KingdomTrow
Nocturnal spirits of the Orkney and Shetland islands, known for mischief and musical abduction.Being · Cursing and harm · Wonder and entertainment Historical
🇫🇮 Finland and 2 moreHaltija
A supernatural guardian of a specific place or animal species in Finnish and Baltic Finnic mythologyBeing · Protection · Speaking with spirits and the dead Historical
🇺🇸 United StatesKa-Bala
A 1967 talking board game that claims to tell the future with a spinning marble and tarot cards.Illusion · Seeing and foretelling · Wonder and entertainment Historical
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇨🇳 ChinaReligion of the Shang dynasty
The spiritual system of ancient China's second dynasty, centred on ancestor worship and oracle bone divination.Tradition · Protection · Luck and prosperity Historical
🇬🇧 United KingdomQueen of Elphame
The elfin queen of Faerie from Lowland Scotland and Northern England folkloreFigure · Cursing and harm · Healing Historical
🇮🇶 Iraq and 3 moreUmayyad tradition of cursing Ali
A state policy to denounce Ali during communal prayers under the Umayyad CaliphateRite · Cursing and harm · Binding and oaths Historical
🇩🇪 Germany and 1 moreCromniomancy
Divination by onions to reveal health, love, weather and distant newsOracle · Seeing and foretelling · Love and attraction Historical
🇹🇷 TurkeyHittite sun disk
An ancient Anatolian bronze symbol used in Hattian and Hittite religious ceremoniesCharm · Speaking with spirits and the dead · Power and authority Historical
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇺🇸 United States and 1 moreDianism
A 19th-century American practice of sexual contact without ejaculationTradition · Power and authority Historical
🇯🇵 JapanJanjanbiじゃんじゃん火
Atmospheric ghost lights from Nara Prefecture, said to be the spirits of lovers or a wronged commander.Belief Historical
🇬🇧 United KingdomHobgoblin
A household spirit from English folklore known for chores and mischiefBeing · Cursing and harm · Luck and prosperity Historical
🇮🇹 ItalyMazapégul
A mischievous elf of Romagna with a red cap that steals sleep and braids horse manesBeing · Cursing and harm · Luck and prosperity Historical
🇯🇵 JapanDaigensuihō大元帥法
An Esoteric Shingon Buddhist rite for military defense and cursing enemiesRite · Cursing and harm · Protection Historical
🇫🇮 Finland and 2 moreTietäjä
A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇮🇱 Israel and 1 moreDream questionShe'elat Halom
A Jewish divination practice seeking prophetic answers through dreamsOracle · Seeing and foretelling · Healing Historical
🇩🇪 Germany and 3 moreDrude
A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical
🇵🇭 Philippines and 3 moreMy Way killings
Fatal disputes in the Philippines sparked by singing Frank Sinatra's song at karaoke barsBelief · Cursing and harm Historical
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇩🇴 Dominican Republic and 5 moreZemi
A Taíno deity or ancestral spirit housed in a carved object used for worship and protectionBeing · Protection · Healing Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Astrology: Wilfredor, CC0, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Dianism: Guillaume Seignac, Public domain, source
- Hobgoblin: Herbert Railton, Public domain, source
- Daigensuihō: Kamakura-period artist; photo by Kudo Risaburo (工藤利三郎), Public domain, source
- Tietäjä: Robert Wilhelm Ekman, Public domain, source
- Drude: Ramessos, Public domain, source
- Zemi: Unknown author, CC0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Religion of the Shang dynasty: Unknown author, CC0, source
- Umayyad tradition of cursing Ali: Anwar Rizvi, CC BY 2.0, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Hittite sun disk: Noumenon, CC BY-SA 3.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source