Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
馃嚞馃嚪 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief 路 Seeing and foretelling 路 Luck and prosperity Historical
馃嚪馃嚭 Russia and 4 moreFolk Orthodoxy薪邪褉芯写薪芯械 锌褉邪胁芯褋谢邪胁懈械
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition 路 Protection 路 Luck and prosperity Living
馃嚛馃嚜 Germany and 5 moreStraw bearStrohb盲r
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition 路 Luck and prosperity 路 Cursing and harm Living
馃嚞馃嚙 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing 路 Protection 路 Luck and prosperity Historical
馃嚠馃嚜 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition 路 Protection 路 Speaking with spirits and the dead Living
馃嚪馃嚭 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition 路 Protection 路 Healing Revived
馃嚦馃嚧 NorwaySami religion
The animist and polytheistic beliefs of the S谩mi people across northern ScandinaviaTradition 路 Protection 路 Luck and prosperity Historical
馃嚞馃嚙 United KingdomBrowniebr霉naidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being 路 Protection 路 Luck and prosperity Legendary
馃嚞馃嚪 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle 路 Seeing and foretelling 路 Healing Living
馃嚤馃嚬 Lithuania and 1 moreLithuanian mythologyLietuvi懦 mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition 路 Speaking with spirits and the dead 路 Luck and prosperity Historical
馃嚞馃嚪 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief 路 Speaking with spirits and the dead 路 Cursing and harm Living
馃嚠馃嚜 Ireland and 4 moreMay Day
A European spring festival marking the start of summer with flowers, poles and fire.Tradition 路 Protection 路 Luck and prosperity Living
馃嚠馃嚜 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition 路 Protection 路 Luck and prosperity Revived
馃嚫馃嚜 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition 路 Protection 路 Seeing and foretelling Living
馃嚞馃嚙 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm 路 Protection 路 Luck and prosperity Historical
馃嚘馃嚬 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being 路 Luck and prosperity 路 Cursing and harm Revived
馃嚜馃嚞 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite 路 Speaking with spirits and the dead 路 Protection Living
馃嚛馃嚜 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing 路 Cursing and harm 路 Luck and prosperity Historical
馃嚞馃嚪 Greece and 5 moreBay Laurel未维蠁谓畏
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance 路 Protection 路 Cleansing and purification Living
馃嚞馃嚙 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm 路 Protection 路 Luck and prosperity Historical
馃嚬馃嚪 Turkey and 1 moreTurkish folkloreT眉rk halk k眉lt眉r眉
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition 路 Protection 路 Healing Living
馃嚞馃嚙 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm 路 Protection 路 Speaking with spirits and the dead Historical
馃嚫馃嚜 Sweden and 5 moreMidsummerJ膩艈i; Jonin臈s; Jaanip盲ev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition 路 Protection 路 Luck and prosperity Living
馃嚞馃嚙 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite 路 Seeing and foretelling 路 Luck and prosperity Living
馃嚠馃嚬 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm 路 Protection 路 Luck and prosperity Historical
馃嚠馃嚜 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief 路 Luck and prosperity 路 Love and attraction Living
馃嚛馃嚜 Germany and 1 moreCromniomancy
Divination by onions to reveal health, love, weather and distant newsOracle 路 Seeing and foretelling 路 Love and attraction Historical
馃嚞馃嚙 United KingdomHobgoblin
A household spirit from English folklore known for chores and mischiefBeing 路 Cursing and harm 路 Luck and prosperity Historical
馃嚟馃嚭 HungaryLid茅rc
A shape-shifting spirit from Hungarian folklore that brings wealth or illness.Being 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚠馃嚬 ItalyMazap茅gul
A mischievous elf of Romagna with a red cap that steals sleep and braids horse manesBeing 路 Cursing and harm 路 Luck and prosperity Historical
馃嚝馃嚠 Finland and 2 moreTiet盲j盲
A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure 路 Healing 路 Protection Historical
馃嚝馃嚪 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText 路 Protection 路 Luck and prosperity Historical
馃嚝馃嚠 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite 路 Protection 路 Cursing and harm Historical
馃嚞馃嚙 United KingdomQueen of Elphame
The elfin queen of Faerie from Lowland Scotland and Northern England folkloreFigure 路 Cursing and harm 路 Healing Historical
馃嚠馃嚬 ItalyIn bocca al lupo
An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief 路 Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Numerology: Pietro Bongo, Public domain, source
- Libation: Arkady Zarubin ( 袗褉泻邪写懈泄 袟邪褉褍斜懈薪 ), CC BY-SA 3.0, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Beltane: Stefan Sch盲fer, Lich, CC BY-SA 3.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Hobgoblin: Herbert Railton, Public domain, source
- Tiet盲j盲: Robert Wilhelm Ekman, Public domain, source
- Jet: Thmsfrst, Public domain, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- S谩mi drum: Zouavman Le Zouave, CC BY-SA 3.0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
- May Day: Bryan Ledgard, CC BY 2.0, source
- Folk Orthodoxy: 袥芯斜邪褔械胁 袙谢邪写懈屑懈褉, CC BY-SA 4.0, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Slavic religion: Alphonse Mucha, Public domain, source