Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
馃嚜馃嚫 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being 路 Protection 路 Cursing and harm Living
馃嚠馃嚬 Italy and 3 moreSaturnalia
An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition 路 Luck and prosperity 路 Wonder and entertainment Historical
馃嚜馃嚜 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief 路 Luck and prosperity 路 Love and attraction Living
馃嚠馃嚜 Ireland and 1 moreLughnasadhL煤nasa
A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition 路 Luck and prosperity 路 Speaking with spirits and the dead Living
馃嚞馃嚙 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm 路 Protection 路 Luck and prosperity Historical
馃嚠馃嚫 IcelandN谩br贸k
A pair of pants made from human skin, said to generate endless wealth in Icelandic folklore.Charm 路 Luck and prosperity Legendary
馃嚛馃嚜 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief 路 Cursing and harm 路 Luck and prosperity Historical
馃嚠馃嚬 ItalyCornicello
A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm 路 Protection 路 Luck and prosperity Living
馃嚞馃嚙 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm 路 Protection 路 Speaking with spirits and the dead Historical
馃嚬馃嚪 Turkey and 1 moreTurkish folkloreT眉rk halk k眉lt眉r眉
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition 路 Protection 路 Healing Living
馃嚞馃嚙 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing 路 Protection 路 Luck and prosperity Historical
馃嚞馃嚙 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm 路 Protection 路 Luck and prosperity Historical
馃嚘馃嚬 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being 路 Luck and prosperity 路 Cursing and harm Revived
馃嚝馃嚪 France and 4 moreR茅veillon
A long Christmas or New Year's Eve dinner held to stay awake until morningTradition 路 Luck and prosperity 路 Wonder and entertainment Living
馃嚝馃嚠 Finland and 1 moreSampo
A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure 路 Luck and prosperity 路 Power and authority Historical
馃嚠馃嚬 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm 路 Protection 路 Luck and prosperity Historical
馃嚞馃嚙 United KingdomPuck
A mischievous domestic sprite of English folklore known for practical jokes and household choresBeing 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚪馃嚧 Romania and 2 moreSolomonari葮olomonar
A Romanian weather wizard who rides a dragon and controls the storms.Being 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚜馃嚞 Egypt and 2 moreLecanomancy
Divination using a dish or bowl of water to read the futureOracle 路 Seeing and foretelling 路 Luck and prosperity Historical
馃嚠馃嚜 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief 路 Luck and prosperity 路 Love and attraction Living
馃嚠馃嚬 ItalySmorfia
A Neapolitan dream book that turns visions into lottery numbersOracle 路 Luck and prosperity Living
馃嚠馃嚪 Iran and 5 moreHippomancy
Divination through the movements, sounds, and tracks of horsesOracle 路 Seeing and foretelling 路 Luck and prosperity Historical
馃嚞馃嚙 United KingdomFumsup
A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm 路 Luck and prosperity Historical
馃嚛馃嚜 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing 路 Luck and prosperity 路 Wonder and entertainment Living
馃嚝馃嚪 France and 2 moreMelusineM茅lusine
A water spirit of French and Luxembourgish lore, known for her serpent form and the castles she built.Figure 路 Luck and prosperity 路 Power and authority Legendary
馃嚚馃嚟 Switzerland and 3 moreTatzelwurm
A cat-headed lizard of the Alps, said to guard mines and drink cow milk.Being 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚪馃嚭 Russia and 3 moreChort褔褢褉褌
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being 路 Cursing and harm 路 Luck and prosperity Historical
馃嚫馃嚜 Sweden and 5 moreLindwormlindorm
A serpentine dragon of Northern and Central European folklore, often depicted as limbless or winged.Being 路 Luck and prosperity 路 Cursing and harm Legendary
馃嚫馃嚠 Slovenia and 5 moreVesna袙械褋薪邪
A Slavic personification of spring and youth, known in myth and languageFigure 路 Luck and prosperity Historical
馃嚪馃嚧 Romania and 2 moreStrix蟽蟿蟻委尉
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being 路 Cursing and harm 路 Luck and prosperity Historical
馃嚘馃嚤 Albania and 3 moreKulshedra
A multi-headed serpent demon in Albanian folklore that controls storms and droughts.Being 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚪馃嚭 Russia and 4 moreFiery serpents芯谐薪械薪薪褘泄 蟹屑械泄
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing 路 Cursing and harm 路 Luck and prosperity Historical
馃嚫馃嚜 Sweden and 1 moreSkogsr氓
A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being 路 Luck and prosperity 路 Cursing and harm Legendary
馃嚪馃嚧 RomaniaZ芒n膬
A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being 路 Protection 路 Luck and prosperity Legendary
馃嚜馃嚫 SpainAnjanaan藞hana / an.xa.n蓽
Cantabrian fairies who protect forests and bring gifts to children.Being 路 Protection 路 Luck and prosperity Historical
馃嚪馃嚫 SerbiaCikavac褑懈泻邪胁邪褑
A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing 路 Luck and prosperity 路 Power and authority Legendary
馃嚪馃嚧 Romania and 1 moreS芒nzian膬
Romanian fairies and a summer solstice festival of flowers and magicBeing 路 Protection 路 Love and attraction Living
馃嚠馃嚬 ItalyMonacielloMunaciello
A Neapolitan sprite linked to the city's underground waterways and hidden wealth.Figure 路 Luck and prosperity 路 Cursing and harm Legendary
馃嚝馃嚪 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being 路 Luck and prosperity 路 Cursing and harm Historical
馃嚞馃嚙 United KingdomShoes on a table
A superstition that placing footwear on a table invites bad luck or disrespectBelief 路 Luck and prosperity Living
馃嚠馃嚬 ItalyIn bocca al lupo
An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief 路 Luck and prosperity Living
馃嚞馃嚙 United KingdomCeffyl D诺r
A Welsh water spirit that takes the form of a horse to test or harm travellers.Being 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚞馃嚙 United KingdomJoan the Wad
A Cornish pixie queen linked to fire and fortuneFigure 路 Luck and prosperity 路 Protection Legendary
馃嚞馃嚙 United KingdomFairy FlagA' Bhratach Sh矛th
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm 路 Protection 路 Luck and prosperity Historical
馃嚜馃嚫 SpainIndalo
A Bronze Age pictograph used as a protective house charm and lucky symbol in Almer铆a, SpainCharm 路 Protection 路 Luck and prosperity Living
馃嚞馃嚙 United KingdomBluecap
A blue flame spirit of English mines that guides miners and warns of dangerBeing 路 Seeing and foretelling 路 Luck and prosperity Legendary
馃嚪馃嚭 Russia and 2 moreFavomancy
Divination by throwing beans and reading the patterns they form on the groundOracle 路 Seeing and foretelling 路 Luck and prosperity Historical
馃嚛馃嚜 GermanyWitte Wiwer
Subterranean spirits of Low German folklore known for music and child exchangeBeing 路 Cursing and harm 路 Luck and prosperity Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sampo: V盲in枚 Blomstedt, Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Changeling: Henry Fuseli, Public domain, source
- Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Duende: Ren茅 Mayorga, CC BY-SA 2.0, source
- Saturnalia: Themadchopper, Antoine-Fran莽ois Callet, CC0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Lughnasadh: Mountainash333, CC BY-SA 3.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- N谩br贸k: Bernard McManus, CC BY 2.0, source
- Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
- Cornicello: Antonio Cavallo, Public domain, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Melusine: GilPe, CC BY-SA 3.0, source
- Tatzelwurm: Abrasax, CC BY-SA 3.0 de, source
- Lindworm: Unknown author, Public domain, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Kulshedra: Bidgee, CC BY 3.0, source
- Skogsr氓: Gunnar Creutz (Achird), CC BY-SA 3.0, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Jet: Thmsfrst, Public domain, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Puck: Joseph Noel Paton, Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Chort: Unknown author, Public domain, source
- Fairy Flag: Otter, CC BY-SA 3.0, source
- Indalo: Ismael Olea, Public domain, source
- S芒nzian膬: Saturnian, CC BY-SA 3.0, source