Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇨🇴 ColombiaColombian folklore
Beliefs and legends passed down through generations in ColombiaTradition · Wonder and entertainment Living
🇪🇸 Spain and 6 moreBurning of Judas
An Easter rite where an effigy of the betrayer is destroyed by fire or other meansRite · Cursing and harm · Cleansing and purification Living
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇮🇪 Ireland and 1 moreLughnasadhLúnasa
A Gaelic harvest festival marking the beginning of the grain gathering seasonTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇻🇳 Vietnam and 4 moreLên đồng
A Vietnamese ritual where mediums enter trance to channel spiritsRite · Speaking with spirits and the dead · Protection Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇺🇸 United States and 1 morePunxsutawney Phil
A groundhog who serves as the central figure in an annual American weather prediction festival.Belief · Seeing and foretelling · Wonder and entertainment Living
🇩🇪 Germany and 2 moreEaster FireOsterfeuer
Bonfires lit at Easter to mark the Resurrection and spring renewalRite · Cleansing and purification · Power and authority Living
🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan
The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇫🇷 France and 4 moreRéveillon
A long Christmas or New Year's Eve dinner held to stay awake until morningTradition · Luck and prosperity · Wonder and entertainment Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇻🇳 Vietnam and 5 moreTếtTết Nguyên Đán
The Vietnamese lunisolar new year and the most important annual celebration in VietnamTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreBeating the bounds
A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living
🇮🇹 ItalyBefana
An Italian witch-like figure who delivers gifts on Epiphany EveFigure · Luck and prosperity · Wonder and entertainment Living
🇲🇦 Morocco and 1 moreGnawa musicڭْناوة or كْناوة
Moroccan ritual music blending West African heritage with Islamic practice for healing and tranceTradition · Healing · Speaking with spirits and the dead Living
🇨🇭 SwitzerlandMagic circle
A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living
🇮🇹 ItalyBadaliscBadalisch
A mythical goat-headed creature from the Italian Alps, captured and mocked during Epiphany celebrations.Being · Cursing and harm · Wonder and entertainment Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇵🇰 PakistanShamanism in Pakistan
A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇮🇳 IndiaSnow Lionགངས་སེང་གེ་
A celestial mountain guardian of Tibet embodying fearlessness, bliss, and the DharmaBeing · Protection · Power and authority Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
🇭🇹 HaitiHaitian CarnivalKanaval
A major Caribbean festival of music, dance, and satire leading to Mardi Gras in HaitiTradition · Wonder and entertainment · Luck and prosperity Living
🇲🇽 MexicoMercado de Sonora
A Mexico City market known for herbal medicine and occult goodsTradition · Protection · Love and attraction Living
🇫🇮 Finland and 2 moreSaint Knut's Daytjugondag jul; nuutinpäivä
A January festival ending the Christmas season with tree removal and traditional visits.Rite · Cleansing and purification Living
🇵🇱 Poland and 4 moreMoranaМорена
A Slavic goddess of winter and death, whose effigy is drowned to welcome springFigure · Cursing and harm · Power and authority Living
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaKadangot Makkam
A North Malabar goddess who became a deity after being killed by her brothers.Being · Protection · Love and attraction Living
🇬🇧 United KingdomGorsedd stonesCerrig yr Orsedd
Stone circles built for the National Eisteddfod of Wales to host druidic ceremonies.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇸 IcelandGrýla
A monstrous Icelandic troll associated with Christmas and the Yule LadsBeing · Cursing and harm Living
🇳🇱 Netherlands and 3 moreZwarte Piet
A companion of Saint Nicholas in Low Countries folklore, now the subject of major cultural debate.Figure · Luck and prosperity Living
🇻🇳 VietnamBà Chúa Xứ婆主處
A Mekong Delta goddess of prosperity, asked for trade, health and fertilityBeing · Protection · Luck and prosperity Living
🇭🇹 HaitiFèy
A Haitian Vodou folk song used as a political anthem during military ruleTradition · Power and authority Living
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Ognyena Maria: Unknown author, Public domain, source
- Kadangot Makkam: Shagil Kannur, CC BY-SA 4.0, source
- Grýla: Andrii Gladii, CC BY-SA 4.0, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Badalisc: Luca Giarelli, CC BY-SA 3.0, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Colombian folklore: Unknown author, Public domain, source
- Burning of Judas: Unknown author, Public domain, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Lughnasadh: Mountainash333, CC BY-SA 3.0, source
- Lên đồng: Khangoii, CC BY-SA 4.0, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Punxsutawney Phil: Anthony Quintano, CC BY 2.0, source
- Easter Fire: Jürgen Eissink, CC BY-SA 4.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Haitian Carnival: User:Doron, CC BY-SA 3.0, source
- Tết: vi:Lưu Ly, Public domain, source
- Morana: Marta Malina Moraczewska, CC BY-SA 4.0, source
- Gorsedd stones: Robin Drayton, CC BY-SA 2.0, source
- Zwarte Piet: The illustrator is Daan Hoeksma, who died in 1935. The author is liste, Public domain, source
- Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
- Befana: El Ágora, Public domain, source
- Gnawa music: Lucyin, CC BY-SA 4.0, source
- Magic circle: John William Waterhouse, Public domain, source
- Snow Lion: John Hill, CC BY-SA 4.0, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Superstition in China: Gary Todd, CC0, source
- Mercado de Sonora: AlejandroLinaresGarcia, CC BY-SA 4.0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Bà Chúa Xứ: Phương Huy, CC BY-SA 4.0, source