Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇺🇸 United StatesGhost DanceNanissaanah
A circular movement seeking spiritual renewal and reunion with ancestorsRite · Speaking with spirits and the dead · Change and initiation Living
🇷🇸 Serbia and 3 moreSerbian folkloreСрпски фолклор
The folk traditions and epic poetry of the Serbs, blending pre-Christian customs with Orthodox faith.Tradition · Speaking with spirits and the dead · Power and authority Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་
An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living
🇪🇬 Egypt and 1 moreEye of Horuswḏꜣt
A stylized eye symbol in ancient Egypt representing healing and cosmic orderCharm · Protection · Healing Historical
🇧🇴 Bolivia and 1 moreEkekoIqiqu
An Andean deity of abundance and prosperity, central to the Alasitas festival.Being · Luck and prosperity · Power and authority Living
🇱🇻 Latvia and 1 moreLatvian mythology
A collection of myths about gods, spirits, and the afterlife from the Baltic region.Tradition · Speaking with spirits and the dead · Power and authority Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇵🇬 Papua New GuineaKula ring
A ceremonial gift network in the Trobriand Islands that circulates shell valuables to build social status.Tradition · Power and authority Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇺🇸 United StatesHopi mythology
The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living
🇻🇺 VanuatuJohn Frum
A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living
🇻🇺 Vanuatu and 3 moreKastom
A Melanesian term for traditional life, covering magic, law and ritualTradition · Speaking with spirits and the dead · Power and authority Living
🇨🇦 Canada and 1 moreTotemdoodem
A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living
🇻🇳 Vietnam and 1 moreVietnamese folk religiontín ngưỡng dân gian Việt Nam
A collection of local spirit worship and ancestral veneration in VietnamTradition · Protection · Healing Living
🇮🇶 Iraq and 3 moreAncient Mesopotamian religion
The polytheistic beliefs and practices of Sumer, Akkad, Assyria and Babylonia from 6000 BC to 500 ADTradition · Power and authority · Speaking with spirits and the dead Historical
🇿🇦 South Africa and 1 moreRain Queen
A hereditary queen of the Balobedu people believed to control rainfall in South AfricaTradition · Protection · Power and authority Living
🇭🇹 Haiti and 2 moreHaitian VodouVodou
An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living
🇮🇪 IrelandLia Fáil
A standing stone at the Hill of Tara used for royal inaugurations in Irish legendCharm · Power and authority Historical
🇮🇷 Iran and 5 moreTurquoise
An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living
🇺🇸 United States and 1 moreMedicine wheel
Circular stone formations built by Indigenous peoples of North America for ceremony and astronomy.Tradition · Speaking with spirits and the dead · Power and authority Living
🇳🇿 New Zealand and 5 moreFace tattoo
Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living
🇵🇾 Paraguay and 3 moreGuarani mythology
The oral traditions of the Tupi-Guarani peoples regarding gods, spirits and creationTradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 5 moreCowrie
A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇮🇶 Iraq and 1 moreTawûsî Melekتاوسی مەلەک
The central angel of Yazidism, known as the Peacock Angel and leader of the Seven Mysteries.Being · Power and authority · Speaking with spirits and the dead Living
🇻🇳 VietnamThe Four ImmortalsTứ bất tử
Four chief spirits of the Vietnamese Red River Delta pantheonBeing · Power and authority Living
🇷🇺 RussiaAiyАйыы (Ayıı)
Benevolent spirits of the Upper World in Yakut mythologyBeing · Speaking with spirits and the dead · Power and authority Living
🇮🇩 IndonesiaMarapu
Ancestral religion of Sumba and Flores in IndonesiaTradition · Speaking with spirits and the dead · Protection Living
🇳🇿 New Zealand and 4 moreFeather cloak
A garment of feathers worn by royalty and gods across cultures to signal rank or enable flightCharm · Power and authority · Wonder and entertainment Historical
🇯🇵 JapanMagatama勾玉
A curved Japanese bead used as jewelry, status symbol, and sacred object in Shinto.Charm · Power and authority · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇩🇴 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being · Love and attraction · Luck and prosperity Living
🇮🇩 Indonesia and 1 moreSandung
A house-shaped ossuary for the bones of the deceased among Dayak peoples in Borneo.Charm · Speaking with spirits and the dead · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Sandung: Wibowo Djatmiko ( Wie146 ), CC BY-SA 3.0, source
- Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
- Lia Fáil: August Schwerdfeger, CC BY 4.0, source
- Turquoise: Unknown author, Public domain, source
- Obatala: Isha, CC BY 3.0, source
- Latvian mythology: Dezidor, CC BY 3.0, source
- Pentagram: Tomruen, Attribution, source
- Kula ring: Bendeguz, Public domain, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Hopi mythology: Sailko, CC BY 3.0, source
- John Frum: Tim Ross, CC BY 3.0, source
- Kastom: Graham Crumb, CC BY-SA 3.0, source
- Totem: Jami430, CC BY-SA 4.0, source
- Vietnamese folk religion: Unknown (traditional painting dated back to the 17th century), Public domain, source
- Tawûsî Melek: Bernd Schwabe in Hannover, CC BY 3.0, source
- Marapu: Unknown author, CC BY-SA 3.0, source
- Feather cloak: Lusanaherandraton, CC BY-SA 4.0, source
- Magatama: Kakidai, CC BY-SA 3.0, source
- Medicine wheel: U.S. Forest Service Photo, Public domain, source
- Face tattoo: Gottfried Lindauer, Public domain, source
- Cowrie: NOAA (Photo Collection of Dr. James P. McVey, NOAA Sea Grant Program), Public domain, source
- Spirit: Jastrow, Public domain, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Ghost Dance: Unknown author, Public domain, source
- Serbian folklore: Uroš Predić, Public domain, source
- Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
- Eye of Horus: Tangopaso, Public domain, source
- Ekeko: Ciudades, CC BY-SA 4.0, source
- The Four Immortals: Vietnamese artist, Public domain, source