Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇸🇦 Saudi Arabia and 1 moreDhikrذِكْر
Islamic remembrance of God through repeated recitation and prayerRite · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇺🇸 United StatesRing shout
A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living
🇯🇵 Japan and 1 moreMisogi禊
A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living
🇳🇴 NorwayEsbat
A monthly Wiccan ritual held at the full or new moon for worship and community.Rite · Speaking with spirits and the dead · Love and attraction Living
🇮🇳 India and 2 moreHomaहोम
A fire ritual found across Asian religions where offerings are burned as a votive exchange with the divine.Rite · Protection · Speaking with spirits and the dead Living
🇮🇹 Italy and 2 moreAugury
A Roman rite of reading bird behavior to learn the will of the godsRite · Power and authority · Seeing and foretelling Historical
🇹🇷 Turkey and 2 moreHadraحضرة
A collective Sufi ritual of remembrance and chanting to experience Divine PresenceRite · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaShamanism in Ayyavazhi
A divination practice within the Hindu denomination of Ayyavazhi in South India.Rite · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 IndiaChillaچله
A forty-day solitary retreat of fasting and meditation in Sufi traditionRite · Speaking with spirits and the dead · Power and authority Living
🇷🇺 Russia and 1 moreImitation of sounds in shamanism
Shamanic vocal and musical mimicry of nature to invoke spirits or transform identityRite · Speaking with spirits and the dead · Power and authority Living
🇸🇦 Saudi Arabia and 2 moreBay'ahبيعة
An oath of loyalty and obedience given to a political or spiritual leader in Islamic traditionRite · Binding and oaths · Power and authority Living
🇮🇶 Iraq and 3 moreUmayyad tradition of cursing Ali
A state policy to denounce Ali during communal prayers under the Umayyad CaliphateRite · Cursing and harm · Binding and oaths Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Augur: Unknown author, Public domain, source
- Ring shout: Attributed to John Rose, Public domain, source
- Shamanism in Ayyavazhi: Vaikunda Raja, CC BY-SA 3.0, source
- Chilla: Indischer Maler um 1630, Public domain, source
- Misogi: Ds13 at English Wikipedia, CC BY-SA 3.0, source
- Homa: Vyacheslav Argenberg, CC BY 4.0, source
- Dhikr: Eugène Baugnies, Public domain, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Umayyad tradition of cursing Ali: Anwar Rizvi, CC BY 2.0, source
- Hadra: Zeinebtakouti, CC BY-SA 4.0, source