Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇯🇵 JapanKappa河童
A river-dwelling yōkai known for its head dish and love of cucumbersBeing · Cursing and harm · Wonder and entertainment Legendary
🇯🇵 JapanIttan-momen一反木綿
A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary
🇨🇳 China and 1 moreYue Lao月下老人
The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary
🇨🇳 China and 2 moreXiezhi獬豸
A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary
🇯🇵 Japan and 1 moreRokurokubiろくろ首
A Japanese spirit with a stretching neck or a flying headBeing · Cursing and harm · Speaking with spirits and the dead Legendary
🇯🇵 JapanNurarihyon滑瓢 or ぬらりひょん
A slippery Japanese monster that slips away and haunts homes in folklore and pop culture.Being · Wonder and entertainment Legendary
🇨🇳 China and 1 moreJiangshi殭屍
A Chinese corpse said to rise and hop, feared for its strengthBeing · Cursing and harm Legendary
🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune)
A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary
🇯🇵 JapanTengu天狗
Japanese mountain spirits that evolved from ominous birds into protective forest guardians.Being · Cursing and harm · Protection Legendary
🇯🇵 JapanKijo鬼女
A demon woman from Japanese folklore, born of resentment and karma.Being · Cursing and harm Legendary
🇨🇳 China and 2 moreShen蜃
A sea creature from Chinese mythology said to create mirages through shape-shiftingBeing · Wonder and entertainment Legendary
🇯🇵 Japan and 2 moreChimimōryō魑魅魍魎
A Chinese term for mountain and river spirits that spread to Japan and VietnamBeing · Cursing and harm Legendary
🇨🇳 ChinaKui夔 (kuí)
A one-legged mountain spirit and ancient music master from Chinese mythologyBeing · Power and authority · Wonder and entertainment Legendary
🇨🇳 ChinaNine-headed bird九頭鳥
A mythical creature from ancient China that became a symbol of deceit.Being · Cursing and harm Legendary
🇨🇳 China and 4 moreHuoshu火鼠
A legendary fire-resistant rat from Chinese folklore said to yield self-cleaning cloth.Being · Wonder and entertainment Legendary
🇹🇼 TaiwanMo-sin-a魔神仔
A short, furry forest demon from Taiwanese folklore said to lure travelers into the mountains.Being · Cursing and harm Legendary
🇯🇵 JapanKinoko木の子
A mountain spirit in Japan that looks like a small child and plays tricks on workers.Being Legendary
🇰🇷 South Korea and 1 moreDokkaebi도깨비
A one-legged supernatural being from Korean folklore, often linked to household objects and magical items.Being · Wonder and entertainment · Luck and prosperity Legendary
🇨🇳 China and 1 moreKakuen玃猿 (Jué yuán)
A legendary ape-like creature from Chinese and Japanese folklore known for abducting humans.Being · Cursing and harm Legendary
🇯🇵 JapanTsuchinokoツチノコ
A snake-like cryptid from Japanese folklore said to roll like a wheelBeing · Wonder and entertainment Legendary
🇯🇵 JapanSankai産怪
A yōkai born from a woman during childbirth if proper care is neglectedBeing · Cursing and harm Legendary
🇯🇵 Japan and 1 moreBake-danuki化け狸
A shape-shifting raccoon dog spirit from Japanese folklore known for pranks and illusions.Being · Cursing and harm · Luck and prosperity Legendary
🇯🇵 JapanNyūdō-bōzu入道坊主
A Japanese yokai that grows taller when stared at and can kill or vanish depending on the responseBeing · Cursing and harm Legendary
🇯🇵 JapanShidaidaka次第高
A tall spirit in Japan that grows when you look up and shrinks when you look down.Being · Cursing and harm Legendary
🇨🇳 ChinaAo鰲
A colossal sea turtle of Chinese myth whose legs support the skyBeing · Protection · Wonder and entertainment Legendary
🇨🇳 China and 1 moreMōryō魍魎
Spirits of nature and graves in East Asian folklore, often linked to corpse theft.Being · Cursing and harm Legendary
🇹🇼 TaiwanLui-kong-tsiau雷公鳥
A Taiwanese thunder-creature said to summon storms from treetopsBeing · Wonder and entertainment Legendary
🇨🇳 ChinaNine-tailed turtle九尾龜
A legendary Chinese creature linked to divination and folkloreBeing · Seeing and foretelling · Luck and prosperity Legendary
🇨🇳 ChinaLuduan甪端
A mythical Chinese creature said to speak every language and travel vast distances in a single dayBeing · Wonder and entertainment Legendary
🇯🇵 JapanYama-uba山姥
A Japanese mountain spirit depicted as either a cannibalistic monster or a benevolent guardian.Being · Cursing and harm · Luck and prosperity Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Ao: David Jackson, CC BY-SA 2.0 uk, source
- Curse: Katsushika Hokusai, Public domain, source
- Rokurokubi: Unknown author, CC BY 4.0, source
- Nurarihyon: Brigham Young University, CC BY-SA 4.0, source
- Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
- Kappa: Unknown author, CC0, source
- Kui: Dave Pape, Public domain, source
- Nine-headed bird: Unknown author, Public domain, source
- Luduan: Gisling, CC BY 2.5, source
- Yama-uba: Unknown author, Public domain, source
- Bake-danuki: Poposhka at English Wikipedia, Public domain, source
- Shidaidaka: by Reggaeman, CC BY-SA 3.0, source
- Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
- Xiezhi: Carty239 at English Wikipedia, Public domain, source