Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇫🇷 France and 1 moreCernunnos
An antlered Celtic deity associated with nature and fertilityBeing · Power and authority · Luck and prosperity Historical
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇮🇪 Ireland and 1 moreSamhain
A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇹 ItalyWitches of Benevento
A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreNornsnornir
Fate-weaving figures from Norse myth who shape human destiny and tend the world tree.Being · Cursing and harm · Luck and prosperity Historical
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇬🇧 United Kingdom and 3 moreJack
A trickster hero from English folklore who outwits giants and oppressorsFigure · Cursing and harm · Luck and prosperity Living
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
🇬🇧 United Kingdom and 1 moreĒostre
An Anglo-Saxon goddess linked to spring and the dawn, whose name became Easter.Being · Luck and prosperity Historical
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇫🇮 Finland and 1 moreSampo
A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical
🇮🇪 IrelandEarly Irish astrology
The study of celestial cycles in early Ireland, blending native observation with Christian and continental learning.Tradition · Seeing and foretelling · Luck and prosperity Historical
🇺🇦 Ukraine and 1 moreStrichaСтріча
A Slavic goddess who spins the golden thread of human destiny and good fortuneBeing · Luck and prosperity · Protection Historical
🇨🇭 Switzerland and 4 moreBelgian Tarot
A standard tarot deck printed in the Low Countries, mislabeled as Swiss.Tradition · Luck and prosperity Historical
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇫🇷 France and 1 moreGold of Tolosa
A legendary treasure hoard seized by Rome and lost to historyBelief · Luck and prosperity Historical
🇮🇪 IrelandTailteann GamesÁenach Tailteann
Ancient Irish funeral games and assemblies held in County Meath to honor the dead.Rite · Speaking with spirits and the dead · Luck and prosperity Historical
🇫🇷 FranceMagonia
A cloud realm of aerial sailors blamed for hail and stolen grain in medieval EuropeBelief · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 5 moreFiredrakeognennyi zmei
A European dragon myth born from sightings of shooting stars and will-o'-the-wispsBeing · Cursing and harm · Luck and prosperity Historical
🇸🇪 SwedenStentoften Runestone
A seventh-century Swedish stone inscribed with a curse and harvest blessings in Proto-NorseText · Cursing and harm · Luck and prosperity Historical
🇷🇸 Serbia and 3 moreBožićБожић
A Slavic figure linked to the new year and spring, whose name now marks ChristmasFigure · Luck and prosperity · Wonder and entertainment Historical
🇬🇧 United KingdomMadgy Figgy's Chair
A granite rock in Cornwall linked to a legendary witch and her storm conjuringFigure · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 5 moreVelesВелес
A Slavic chthonic deity of cattle, the underworld, and oathsBeing · Protection · Luck and prosperity Historical
🇬🇧 United KingdomCurse of Scotland
A nickname for a playing card linked to bad luck and Scottish historyBelief · Luck and prosperity Historical
🇮🇹 ItalyMazapégul
A mischievous elf of Romagna with a red cap that steals sleep and braids horse manesBeing · Cursing and harm · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sampo: Väinö Blomstedt, Public domain, source
- Numerology: Pietro Bongo, Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Cernunnos: Nationalmuseet, Roberto Fortuna og Kira Ursem, Public domain, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Samhain: Daniel Maclise, Public domain, source
- Norns: file: James Steakley ; artwork: Gustav Heidenreich, Public domain, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Jack: Internet Archive Book Images, No restrictions, source
- Ēostre: Johannes Gehrts (1855–1921), Public domain, source
- Belgian Tarot: PATLECOQ, CC BY-SA 3.0, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Jet: Thmsfrst, Public domain, source
- Madgy Figgy's Chair: Jim Champion, CC BY-SA 3.0, source
- Curse of Scotland: James Gillray (died 1815), Public domain, source
- Gold of Tolosa: AchilleT, Public domain, source
- Tailteann Games: Unknown author, Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Firedrake: Ramesh Kumar R, CC BY-SA 4.0, source
- Stentoften Runestone: Sendelbach ( talk ), CC BY-SA 3.0, source
- Chort: Unknown author, Public domain, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Veles: Andrey Shishkin, CC BY 3.0, source
- Witches of Benevento: Guglielmo della Porta, CC0, source