Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇰🇷 South KoreaGut굿
Rites performed by Korean shamans to commune with spirits and ensure community welfare.Rite · Protection · Speaking with spirits and the dead Living
🇻🇳 Vietnam and 2 moreThiên Y A Na
A Vietnamese goddess worshipped in folk religion and Đạo Mẫu through spirit mediumshipBeing · Protection · Luck and prosperity Living
🇿🇦 South Africa and 1 moreMutiumuthi
Traditional medicine practice in Southern Africa using plants, animals and mineralsTradition · Healing · Protection Living
🇿🇼 Zimbabwe and 2 moreMwari
The supreme creator deity of Shona and Venda traditional religionBeing · Protection · Healing Living
🇲🇲 MyanmarBurmese folk religionNat Worship
Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 3 moreOshunỌ̀ṣun
A Yoruba water spirit linked to love, wealth, and the Osun River in Nigeria.Being · Love and attraction · Luck and prosperity Living
🇳🇿 New ZealandKarakia
Māori recitations used for spiritual guidance, protection, and formal greetingsTradition · Protection · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreZārزار
A spirit possession tradition and healing ritual in the Horn of Africa and Middle EastTradition · Healing · Speaking with spirits and the dead Living
🇵🇪 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living
🇺🇸 United States and 1 moreOjibwe religion
The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇰🇬 Kyrgyzstan and 2 moreAyaz AtaАяз Ата
A Turkic winter spirit who brings snow and gifts during the cold seasonBeing · Luck and prosperity · Protection Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇨🇳 ChinaPixiu貔貅
A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living
🇨🇳 China and 3 moreFengshui woodland風水林
A protected grove in East Asia believed to shape the local environment and bring luck to nearby communities.Tradition · Protection · Luck and prosperity Living
🇵🇪 Peru and 3 moreMuki
A subterranean goblin of the Andes who guards mines and makes pacts with miners.Being · Power and authority · Luck and prosperity Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇳🇵 Nepal and 1 moreKiratism
The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living
🇷🇺 RussiaYhyakhЫһыах
A summer solstice festival of the Sakha people marking the new year and nature's returnTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
🇩🇿 AlgeriaWezeeaوَزِيعَة
A Kabyle custom of communal slaughter and meat sharing for social solidarityRite · Speaking with spirits and the dead · Luck and prosperity Living
🇿🇦 South AfricaAmadlozi
Ancestors of the Nguni people who guide and protect their descendantsBeing · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇩🇴 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being · Love and attraction · Luck and prosperity Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Yhyakh: Humano92, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Gut: ReSearcher at English Wikipedia, CC BY-SA 3.0, source
- Thiên Y A Na: Lưu Ly ( thảo luận ), CC BY-SA 3.0, source
- Muti: Nicholas Roux, CC BY-SA 4.0, source
- Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
- Oshun: Wikipedia Loves Art participant " Department_of_Trife ", CC BY-SA 2.5, source
- Kiratism: TheDreamSky ( talk ), CC BY 3.0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Pixiu: N509FZ, CC BY-SA 4.0, source
- Zār: Emad Nemati, CC BY-SA 4.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Lock of hair: Unknown author, CC0, source
- Ojibwe religion: Ryan Hodnett, CC BY-SA 4.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Fengshui woodland: 猫猫的日记本 (Cat's diary), CC BY-SA 3.0, source
- Muki: Arístides Herrera Cuntti at Spanish Wikipedia, CC BY-SA 3.0, source