Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇮🇶 Iraq and 5 moreLove magic Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical

🇩🇪 Germany and 4 moreNeed-fireNotfeuer A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical

🇺🇸 United States and 2 moreSéance A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living

🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living

🇯🇵 JapanKodama木霊 A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living

🇮🇷 Iran and 2 moreBibliomancy Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living

🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living

🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu) A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical

🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living

🇺🇸 United StatesRing shout A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living

🇺🇸 United StatesFolk healer An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical

🇳🇿 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living

🇷🇺 Russia and 5 moreSlavic religion The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived 🇬🇧 United KingdomWitch bottle (sample) A stoppered bottle set out against curses.Charm · Protection · Cursing and harm Historical

🇦🇱 Albania and 5 moreDodolaДодoла / Перперуна A Balkan rainmaking rite performed by youths in greenery to invoke summer showersRite · Protection · Luck and prosperity Living

🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living

🇹🇳 TunisiaStambeli A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living

🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living

🇬🇷 Greece and 1 moreOomancy Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living

🇺🇸 United StatesThe Gray Man A coastal ghost from South Carolina said to warn of hurricanesBeing · Protection Living 🇮🇳 IndiaApeswari sabha An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living

🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living

🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living

🇵🇱 Poland and 3 moreStrzyga A female demon in Polish folklore, linked to owls and vampiric traitsBeing · Cursing and harm · Protection Historical

🇨🇳 ChinaBenzhuism本主教 The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living

🇺🇸 United StatesNew England vampire panic A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical 🇹🇭 Thailand and 1 moreHae Nang Maewแห่นางแมว (Thai); ពិធីហែនាងម៉ែវ (Khmer) A rainmaking ritual where a cat is paraded through villages to end droughtRite · Luck and prosperity Living

🇷🇴 Romania and 2 moreCaloian A Romanian clay effigy ritual for rain and fertility, featuring a mock funeralRite · Luck and prosperity Fading

🇨🇳 China and 3 moreCash方孔錢 A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living 🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical 🇫🇮 Finland and 1 moreFrog coffin A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical

🇷🇺 Russia and 2 moreBesomвеник A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living 🇫🇷 FranceTempestarii Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Folk healer: calliopejen, CC BY-SA 2.0, source
Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
Oomancy: Rollcloud, CC BY 3.0, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Rainmaking: George Catlin, Public domain, source
Need-fire: Unknown author, Public domain, source
Séance: Unknown author, Public domain, source
Spodomancy: Tim1965, CC BY-SA 3.0, source
Bibliomancy: Albert Robida, Public domain, source
Stambeli: Youssefbensaad, CC BY-SA 4.0, source
Astragalomancy: Roland zh, CC BY-SA 3.0, source
Santa Muerte: Not home, Public domain, source
Ring shout: Attributed to John Rose, Public domain, source
Ashtar: Evedawn99, Public domain, source
Strzyga: Filip Gutowski, CC BY-SA 4.0, source
Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
Benzhuism: G41rn8, CC BY-SA 4.0, source
Face tattoo: Gottfried Lindauer, Public domain, source
Caloian: Costică Acsinte Archive, No restrictions, source
Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
The Gray Man: Phoebe, CC BY-SA 4.0, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source
Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
Slavic religion: Alphonse Mucha, Public domain, source
Dodola: Andrey Shishkin, CC BY 3.0, source
New England vampire panic: no credited author, Public domain, source