Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇬🇷 Greece and 2 moreMagic in the Greco-Roman world
Private supernatural practices in ancient Greece and Rome, distinct from public state religion.Tradition · Protection · Cursing and harm Historical
🇫🇮 Finland and 1 moreFinnic mythologies
The traditional beliefs and spiritual practices of the Finnic-speaking peoples of northern Eurasia.Tradition · Speaking with spirits and the dead · Power and authority Living
🇸🇦 Saudi Arabia and 1 moreDhikrذِكْر
Islamic remembrance of God through repeated recitation and prayerRite · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇮🇳 IndiaPashupata Shaivismपाशुपत
An early Hindu ascetic school focused on liberation through ritual and devotion to ShivaTradition · Cursing and harm · Power and authority Historical
🇨🇳 China and 3 moreQi氣 / 气
A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living
🇳🇬 Nigeria and 5 moreOgunÒgún
A West African deity of iron, war and metalworking found in Yoruba and diaspora traditionsBeing · Protection · Cursing and harm Living
🇨🇳 China and 5 moreFeng shui風水
A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living
🇸🇳 Senegal and 5 moreMaraboutmurābiṭ
A Muslim religious leader and teacher in West Africa, often linked to Sufi brotherhoods.Tradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesRing shout
A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living
🇧🇯 Benin and 5 moreVodun art
Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living
🇳🇿 New ZealandTohunga
A Māori expert practitioner of sacred or secular arts, from priests to carvers.Tradition · Healing · Seeing and foretelling Living
🇺🇸 United StatesFeri Tradition
An American ecstatic witchcraft tradition founded on the West Coast in the mid-twentieth century.Tradition · Power and authority · Change and initiation Living
🇨🇦 CanadaMistapewmistâpêw (ᒥᐢᑖᐤ)
A spirit-being of the Cree peoples, known as the Great Man or Bigfoot.Being · Protection · Healing Living
🇮🇳 IndiaShamanism in Ayyavazhi
A divination practice within the Hindu denomination of Ayyavazhi in South India.Rite · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 India and 3 moreAstral projection
An intentional out-of-body experience where consciousness travels through the astral planeTradition · Speaking with spirits and the dead · Change and initiation Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Astral projection: Hereward Carrington, Sylvan Muldoon., Public domain, source
- Mistapew: Alarichall, CC0, source
- Ogun: Chado07, CC BY-SA 4.0, source
- Feng shui: Unknown author, Public domain, source
- Marabout: Jan Broekhuijse, CC BY-SA 3.0, source
- Ring shout: Attributed to John Rose, Public domain, source
- Vodun art: Fraipont, Gustave (1849-1923), Public domain, source
- Shamanism in Ayyavazhi: Vaikunda Raja, CC BY-SA 3.0, source
- Tohunga: Gottfried Lindauer, Public domain, source
- Dhikr: Eugène Baugnies, Public domain, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Magic in the Greco-Roman world: ArchaiOptix, CC BY-SA 4.0, source