Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇷🇸 Serbia and 5 moreVampire
An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary
🇬🇧 United KingdomCat-sìth
A spectral feline from Celtic lore that haunts the Scottish Highlands and guards the dead.Being · Cursing and harm · Luck and prosperity Legendary
🇸🇪 Sweden and 2 moreDísdísir
Female spirits of fate and protection in Norse traditionBeing · Protection · Luck and prosperity Historical
🇮🇹 Italy and 1 moreSaturnSāturnus
Roman god of time and agriculture, linked to the Saturnalia festivalBeing · Luck and prosperity · Power and authority Historical
🇮🇹 ItalyFortunaFortūna
The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇷🇺 Russia and 3 moreVodyanoyводяной
A water spirit of Slavic folklore that dwells in rivers and lakesBeing · Cursing and harm · Luck and prosperity Legendary
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇬🇧 United KingdomTylwyth Teg
Welsh mythological beings linked to the fairy folk of neighboring traditionsBeing · Luck and prosperity · Cursing and harm Legendary
🇪🇸 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being · Protection · Cursing and harm Living
🇬🇧 United Kingdom and 1 moreĒostre
An Anglo-Saxon goddess linked to spring and the dawn, whose name became Easter.Being · Luck and prosperity Historical
🇦🇹 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being · Luck and prosperity · Cursing and harm Revived
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇮🇪 Ireland and 3 moreChangeling
A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary
🇫🇷 France and 1 moreCernunnos
An antlered Celtic deity associated with nature and fertilityBeing · Power and authority · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇮🇸 IcelandFylgja
A Nordic guardian spirit that shadows a person and their fateBeing · Seeing and foretelling · Luck and prosperity Legendary
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇮🇸 Iceland and 3 moreDraugr
A malevolent undead revenant from Nordic folklore, often guarding buried treasure.Being · Cursing and harm · Luck and prosperity Legendary
🇮🇸 Iceland and 1 moreNornsnornir
Fate-weaving figures from Norse myth who shape human destiny and tend the world tree.Being · Cursing and harm · Luck and prosperity Historical
🇮🇪 IrelandPúca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary
🇬🇧 United KingdomPuck
A mischievous domestic sprite of English folklore known for practical jokes and household choresBeing · Cursing and harm · Luck and prosperity Legendary
🇷🇴 Romania and 2 moreSolomonariȘolomonar
A Romanian weather wizard who rides a dragon and controls the storms.Being · Cursing and harm · Luck and prosperity Legendary
🇺🇦 Ukraine and 1 moreStrichaСтріча
A Slavic goddess who spins the golden thread of human destiny and good fortuneBeing · Luck and prosperity · Protection Historical
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇨🇭 Switzerland and 3 moreTatzelwurm
A cat-headed lizard of the Alps, said to guard mines and drink cow milk.Being · Cursing and harm · Luck and prosperity Legendary
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇸🇪 Sweden and 5 moreLindwormlindorm
A serpentine dragon of Northern and Central European folklore, often depicted as limbless or winged.Being · Luck and prosperity · Cursing and harm Legendary
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇦🇱 Albania and 3 moreKulshedra
A multi-headed serpent demon in Albanian folklore that controls storms and droughts.Being · Cursing and harm · Luck and prosperity Legendary
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇮🇪 IrelandFar darrigFear Dearg
A solitary Irish faerie known for cruel jokes and the ability to shift sizeBeing · Cursing and harm · Luck and prosperity Legendary
🇷🇴 RomaniaZână
A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being · Protection · Luck and prosperity Legendary
🇸🇪 Sweden and 1 moreSkogsrå
A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being · Luck and prosperity · Cursing and harm Legendary
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇷🇸 SerbiaCikavacцикавац
A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing · Luck and prosperity · Power and authority Legendary
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇵🇹 PortugalEnchanted Mouramoura encantada
A supernatural maiden from Portuguese and Galician folklore who guards treasures and ancient stones.Being · Cursing and harm · Luck and prosperity Legendary
🇦🇲 ArmeniaVishapվիշապ
A water dragon of Armenian myth linked to storms and the sunBeing · Cursing and harm · Luck and prosperity Legendary
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇸🇪 SwedenSjörå
A Swedish lake spirit that rewards kindness and drowns the disrespectfulBeing · Protection · Luck and prosperity Legendary
🇬🇧 United KingdomBluecap
A blue flame spirit of English mines that guides miners and warns of dangerBeing · Seeing and foretelling · Luck and prosperity Legendary
🇪🇸 SpainXana
A water spirit of Asturian myth who offers treasures or madness to those who hear her song.Being · Luck and prosperity · Cursing and harm Legendary
🇷🇺 Russia and 5 moreFiredrakeognennyi zmei
A European dragon myth born from sightings of shooting stars and will-o'-the-wispsBeing · Cursing and harm · Luck and prosperity Historical
🇩🇪 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing · Cursing and harm · Luck and prosperity Historical
🇩🇪 GermanyWitte Wiwer
Subterranean spirits of Low German folklore known for music and child exchangeBeing · Cursing and harm · Luck and prosperity Legendary
🇮🇹 ItalyMazapégul
A mischievous elf of Romagna with a red cap that steals sleep and braids horse manesBeing · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomCeffyl Dŵr
A Welsh water spirit that takes the form of a horse to test or harm travellers.Being · Cursing and harm · Luck and prosperity Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Huldra: Bernard Evans Ward, Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Changeling: Henry Fuseli, Public domain, source
- Vampire: Edvard Munch, Public domain, source
- Cernunnos: Nationalmuseet, Roberto Fortuna og Kira Ursem, Public domain, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Draugr: Kim Diaz Holm, CC BY 4.0, source
- Norns: file: James Steakley ; artwork: Gustav Heidenreich, Public domain, source
- Púca: Wirt Sikes, Public domain, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Vodyanoy: Ivan Bilibin, Public domain, source
- Duende: René Mayorga, CC BY-SA 2.0, source
- Ēostre: Johannes Gehrts (1855–1921), Public domain, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Tatzelwurm: Abrasax, CC BY-SA 3.0 de, source
- Lindworm: Unknown author, Public domain, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Kulshedra: Bidgee, CC BY 3.0, source
- Skogsrå: Gunnar Creutz (Achird), CC BY-SA 3.0, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Puck: Joseph Noel Paton, Public domain, source
- Firedrake: Ramesh Kumar R, CC BY-SA 4.0, source
- Chort: Unknown author, Public domain, source
- Saturn: Robert Lowe, CC BY 2.0, source
- Dís: Emil Doepler, Public domain, source
- Cat-sìth: John D. Batten, Public domain, source
- Vishap: Kulttuurinavigaattori, CC BY-SA 4.0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Enchanted Moura: Henrique José Teixeira Matos, Public domain, source