Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
馃嚪馃嚧 Romania and 1 moreS芒nzian膬
Romanian fairies and a summer solstice festival of flowers and magicBeing 路 Protection 路 Love and attraction Living
馃嚪馃嚭 Russia and 1 moreNew Israel袧芯胁褘泄 袠蟹褉邪懈谢褜
A Russian sectarian movement that established a farming commune in UruguayTradition Living
馃嚝馃嚪 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being 路 Luck and prosperity 路 Cursing and harm Historical
馃嚨馃嚬 Portugal and 1 moreCabra cabriola
A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing 路 Cursing and harm Living
馃嚞馃嚙 United Kingdom and 1 moreBogle
A Northumbrian and Scots household spirit or ghost known for perplexing people.Being 路 Cursing and harm 路 Wonder and entertainment Historical
馃嚛馃嚜 Germany and 3 moreKlabautermann
A North Sea ship kobold that aids sailors and signals a vessel's doom.Being 路 Protection 路 Wonder and entertainment Historical
馃嚫馃嚜 SwedenSigtuna rib
A runic bone amulet from medieval Sweden bearing a spell against diseaseCharm 路 Healing Historical
馃嚝馃嚠 Finland and 2 moreSaint Knut's Daytjugondag jul; nuutinp盲iv盲
A January festival ending the Christmas season with tree removal and traditional visits.Rite 路 Cleansing and purification Living
馃嚫馃嚜 Sweden脜rsg氓ng
An archaic Swedish divination ritual performed on Christmas Eve to glimpse the coming year.Rite 路 Seeing and foretelling Historical
馃嚛馃嚜 Germany and 3 moreDrude
A Germanic nightmare spirit and the pentagram charm used to keep it outBeing 路 Cursing and harm 路 Protection Historical
馃嚞馃嚙 United Kingdom and 5 moreWedding superstitions
Folk beliefs and omens tied to marriage customs across many culturesBelief 路 Protection 路 Luck and prosperity Living
馃嚞馃嚙 United Kingdom and 1 moreDried cat
A dried feline body hidden in walls to protect a home from harmCharm 路 Protection 路 Luck and prosperity Historical
馃嚝馃嚠 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite 路 Protection 路 Cursing and harm Historical
馃嚨馃嚤 Poland and 4 moreMorana袦芯褉械薪邪
A Slavic goddess of winter and death, whose effigy is drowned to welcome springFigure 路 Cursing and harm 路 Power and authority Living
馃嚞馃嚙 United KingdomChained Oak
A Staffordshire oak bound in chains by a local legend of a curse and an earl.Belief 路 Cursing and harm Historical
馃嚪馃嚧 Romania and 2 moreCaloian
A Romanian clay effigy ritual for rain and fertility, featuring a mock funeralRite 路 Luck and prosperity Fading
馃嚞馃嚙 United Kingdom and 1 moreElder Mother
A guardian spirit of elder trees in English and Scandinavian folkloreBeing 路 Protection 路 Cursing and harm Historical
馃嚪馃嚭 RussiaAugust curse
A Russian belief that severe disasters and national tragedies cluster in the month of August.Belief Living
馃嚚馃嚟 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief 路 Protection 路 Speaking with spirits and the dead Historical
馃嚝馃嚪 FranceTempestarii
Medieval figures accused of controlling storms and the beliefs surrounding them.Belief 路 Cursing and harm 路 Protection Historical
馃嚠馃嚦 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief 路 Protection 路 Luck and prosperity Living
馃嚠馃嚬 ItalyIn bocca al lupo
An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief 路 Luck and prosperity Living
馃嚞馃嚙 United KingdomShoes on a table
A superstition that placing footwear on a table invites bad luck or disrespectBelief 路 Luck and prosperity Living
馃嚝馃嚠 FinlandEti盲inen
A Finnish belief in a premonitory apparition that precedes a person's arrivalBelief 路 Seeing and foretelling Living
馃嚦馃嚧 NorwayTycho Brahe daysTycho Brahes-dage
Scandinavian folklore dates believed to be unlucky for magic and businessBelief 路 Luck and prosperity Historical
馃嚛馃嚜 Germany and 1 moreCromniomancy
Divination by onions to reveal health, love, weather and distant newsOracle 路 Seeing and foretelling 路 Love and attraction Historical
馃嚦馃嚧 NorwayBergen rune charm
A four-sided wooden stick with runic verses for love and protection from medieval Norway.Charm 路 Love and attraction 路 Protection Historical
馃嚝馃嚪 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText 路 Protection 路 Luck and prosperity Historical
馃嚞馃嚙 United KingdomFairy FlagA' Bhratach Sh矛th
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm 路 Protection 路 Luck and prosperity Historical
馃嚪馃嚭 Russia and 2 moreBesom胁械薪懈泻
A twig broom used for sweeping, folk magic, and fire responseCharm 路 Protection 路 Wonder and entertainment Living
馃嚫馃嚜 Sweden and 1 moreTroll crosstrollkors
A carved or bent iron sigil used in Sweden and Norway to ward off harmful magic and creatures.Charm 路 Protection Revived
馃嚨馃嚤 PolandLucky Jew呕yd z pieni膮偶kiem
A Polish figurine of a Jewish man with a coin, used as a talisman for financial fortune.Charm 路 Luck and prosperity Living
馃嚘馃嚥 Armenia and 5 moreSpilling water for luck
A folk custom of pouring water to wish a traveler or worker a smooth journeyBelief 路 Luck and prosperity 路 Protection Living
馃嚜馃嚫 SpainIndalo
A Bronze Age pictograph used as a protective house charm and lucky symbol in Almer铆a, SpainCharm 路 Protection 路 Luck and prosperity Living
馃嚞馃嚙 United KingdomHobgoblin
A household spirit from English folklore known for chores and mischiefBeing 路 Cursing and harm 路 Luck and prosperity Historical
馃嚛馃嚜 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing 路 Cursing and harm 路 Luck and prosperity Historical
馃嚞馃嚙 United KingdomBuccabocka
A Cornish sea-spirit and mine-dweller who receives fish offerings from coastal communities.Being 路 Protection 路 Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Changeling: Henry Fuseli, Public domain, source
- Hobgoblin: Herbert Railton, Public domain, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Bucca: Frederick Whymper, Public domain, source
- Klabautermann: Anton von Werner, Public domain, source
- Drude: Ramessos, Public domain, source
- Morana: Marta Malina Moraczewska, CC BY-SA 4.0, source
- Chained Oak: Gary Rogers, CC BY-SA 2.0, source
- Caloian: Costic膬 Acsinte Archive, No restrictions, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Troll cross: Unknown author, Public domain, source
- Dried cat: The Voice of Hassocks, CC0, source
- Bergen rune charm: Bengt A. Lundberg, CC BY 2.5, source
- Fairy Flag: Otter, CC BY-SA 3.0, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Indalo: Ismael Olea, Public domain, source
- Sigtuna rib: Swedish National Heritage Board, CC BY 4.0, source
- Wedding superstitions: Anonymous Unknown author, Public domain, source
- S芒nzian膬: Saturnian, CC BY-SA 3.0, source
- Lucky Jew: Silar, CC BY-SA 3.0, source