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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living 🇳🇿 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living 🇺🇸 United StatesBraucherei A Pennsylvania German folk healing tradition using prayers and gestures to cure illness and remove curses.Tradition · Healing · Protection Fading 🇨🇭 SwitzerlandMagic circle A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaBhuta KolaBhūta Kōla A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living 🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living 🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào) Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living 🇮🇹 Italy and 5 moreEuropean witchcraft Historical beliefs in harmful magic and the resulting trials across EuropeBelief · Cursing and harm · Protection Historical 🇹🇳 TunisiaStambeli A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living 🇮🇹 Italy and 1 moreShamanism in Europe Scholarly theories on shamanic elements in European folk beliefs and witch trialsTradition · Protection · Cursing and harm Historical 🇰🇪 Kenya and 5 moreLegio Maria A Kenyan church blending Catholic rites with beliefs in a Black Christ and visionary apparitionsTradition · Protection · Healing Living 🇨🇳 ChinaBenzhuism本主教 The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living 🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living 🇨🇭 SwitzerlandSegen A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical 🇹🇼 TaiwanYin miao陰廟 Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living 🇮🇹 ItalySegnature An Italian folk healing rite using gestures and prayers to cure illness and remove cursesRite · Healing · Protection Living 🇷🇴 Romania and 5 moreMărțișor A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living 🇲🇽 MexicoMercado de Sonora A Mexico City market known for herbal medicine and occult goodsTradition · Protection · Love and attraction Living 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.