Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇿🇦 South Africa and 4 moreWitch doctor
A traditional healer who identifies supernatural causes of illness and performs rituals to restore balance.Tradition · Healing · Protection Living
🇺🇸 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería
A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living
🇧🇷 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living
🇵🇪 PeruVegetalismo
A mestizo healing tradition in the Peruvian Amazon that draws power from plants and spirits.Tradition · Healing · Protection Living
🇺🇸 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living
🇲🇽 Mexico and 3 moreCurandero
A folk healer in Latin America and the United States who blends indigenous and Catholic traditions.Tradition · Healing · Protection Living
🇨🇱 Chile and 1 moreMachi
Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇬🇧 United Kingdom and 4 moreCunning folk
European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical
🇳🇿 New Zealand and 5 moreFace tattoo
Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇺🇸 United StatesBraucherei
A Pennsylvania German folk healing tradition using prayers and gestures to cure illness and remove curses.Tradition · Healing · Protection Fading
🇮🇳 IndiaBhuta KolaBhūta Kōla
A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇳 TunisiaStambeli
A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇮🇹 ItalySegnature
An Italian folk healing rite using gestures and prayers to cure illness and remove cursesRite · Healing · Protection Living
🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery
A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Dukun: Unknown author, CC BY-SA 3.0, source
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- European witchcraft: Unknown author, CC BY 4.0, source
- Rainmaking: George Catlin, Public domain, source
- Stambeli: Youssefbensaad, CC BY-SA 4.0, source
- Machi: Unknown author, Public domain, source
- Santa Muerte: Not home, Public domain, source
- Segnature: SeAnstapa, CC0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
- Face tattoo: Gottfried Lindauer, Public domain, source
- Bhuta Kola: Unknown author, Public domain, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Witch doctor: Lucjan Wędrychowski, Public domain, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source