Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇫🇷 France and 5 moreWerewolf
A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary
🇷🇺 Russia and 3 moreFirebird
A glowing bird of Slavic folklore that brings both fortune and peril to those who seek itFigure · Wonder and entertainment · Luck and prosperity Legendary
🇺🇸 United States and 1 moreBigfoot
A large, hairy humanoid creature of North American folklore and cryptozoologyFigure · Wonder and entertainment Legendary
🇨🇳 China and 1 moreFengli风狸 / 風狸
A legendary flying mammal from Chinese lore, said to carry a magic wand and resist death.Figure · Wonder and entertainment Legendary
🇮🇹 ItalyScrofa semilanuta
A legendary sow seen in a dream that became the ancient emblem of Milan.Figure · Wonder and entertainment · Seeing and foretelling Historical
🇷🇺 Russia and 1 moreKuma LisaКума Лиса
A trickster fox from Slavic folklore who outwits other animalsFigure · Wonder and entertainment Legendary
🇷🇸 Serbia and 3 moreBožićБожић
A Slavic figure linked to the new year and spring, whose name now marks ChristmasFigure · Luck and prosperity · Wonder and entertainment Historical
🇮🇪 IrelandJack O'The Lantern
An Irish folktale about a deceitful man condemned to wander with a carved lanternFigure · Wonder and entertainment Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Firebird: Philippe Giabbanelli, CC BY 3.0, source
- Aosaginohi: Koikawa Harumachi ja:恋川春町 (1744-1789), Public domain, source
- Bigfoot: Roger Patterson and Robert Gimlin, Public domain, source
- Fengli: Anonymous (1603), Public domain, source
- Children of Lir: John Duncan, Public domain, source
- Merrow: Andreas F. Borchert, CC BY-SA 4.0, source
- Kui: Dave Pape, Public domain, source
- Scrofa semilanuta: M.casanova, CC BY-SA 4.0, source
- Tassili Mushroom Figure: I redrawn the rock art written by ancient people., Public domain, source
- Tom Thumb: Leutemann or Offterdinger , photo by Harke, Public domain, source
- Jack O'The Lantern: Bodrugan, CC BY-SA 3.0, source
- Befana: El Ágora, Public domain, source
- The Hairy Leg: Diógenes Montenegro, Public domain, source
- Werewolf: Mont Sudbury, Public domain, source