Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇯🇵 Japan and 1 moreAinu religion
The animist spiritual beliefs and ritual practices of the Ainu people of Japan and RussiaTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical
🇺🇸 United States and 2 moreLouisiana Voodoo
An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical
🇺🇸 United StatesGhost DanceNanissaanah
A circular movement seeking spiritual renewal and reunion with ancestorsRite · Speaking with spirits and the dead · Change and initiation Living
🇺🇸 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living
🇺🇸 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living
🇺🇸 United StatesHopi mythology
The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living
🇨🇦 Canada and 1 moreTotemdoodem
A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United StatesHex sign
Pennsylvania Dutch barn symbols that range from folk art to talismansCharm · Protection · Wonder and entertainment Living
🇲🇽 MexicoAztec religion
The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical
🇺🇸 United States and 1 moreMedicine wheel
Circular stone formations built by Indigenous peoples of North America for ceremony and astronomy.Tradition · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United States and 1 moreOjibwe religion
The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living
🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk
A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living
🇺🇸 United States and 2 moreSpiritualism
A nineteenth-century religious movement focused on communicating with the dead.Tradition · Speaking with spirits and the dead Historical
🇺🇸 United States and 1 moreBarnstar
A painted or carved star used to decorate barns in parts of the United States and Canada.Charm · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United States and 2 moreBlack Hebrew Israelites
A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇱🇨 Saint Lucia and 1 moreKélé
An Afro-Saint Lucian faith rooted in Yoruba traditions and secret practiceTradition · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇺🇸 United StatesThe Michael Teachings
A channeled New Age system for self-understanding and personality analysisTradition · Love and attraction · Change and initiation Living
🇺🇸 United States and 1 moreDianism
A 19th-century American practice of sexual contact without ejaculationTradition · Power and authority Historical
🇯🇵 Japan and 1 moreChain letterFukou no Tegami
A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Barnstar: Una Smith, CC BY-SA 4.0, source
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Rainmaking: George Catlin, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Hopi mythology: Sailko, CC BY 3.0, source
- Totem: Jami430, CC BY-SA 4.0, source
- Hex sign: Smallbones, CC0, source
- Spiritualism: Rossington, W. W. and Garrett, J. Ellwood, Public domain, source
- Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
- Dianism: Guillaume Seignac, Public domain, source
- Ashtar: Evedawn99, Public domain, source
- Medicine wheel: U.S. Forest Service Photo, Public domain, source
- Chain letter: Alpha, CC BY-SA 2.0, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Ojibwe religion: Ryan Hodnett, CC BY-SA 4.0, source
- Ainu religion: Unknown author, Public domain, source
- Aztec religion: Unknown author, Public domain, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Ghost Dance: Unknown author, Public domain, source
- Spiritualist church: Jim.henderson, CC0, source