News
MuseumsWealthy widow in England's biggest witch trial rememberedWitch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoStage magicHow Harry Houdini Became the Best Magician of All TimeCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsFestivalsWho Is La Catrina? Meet the Iconic Skeleton of Mexico鈥檚 Day of the DeadWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastMuseumsWealthy widow in England's biggest witch trial rememberedWitch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoStage magicHow Harry Houdini Became the Best Magician of All TimeCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsFestivalsWho Is La Catrina? Meet the Iconic Skeleton of Mexico鈥檚 Day of the DeadWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial past

Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

馃嚥馃嚱 Mexico and 5 moreCopal A tree resin used as incense in Mesoamerica and varnish in EuropeSubstance 路 Speaking with spirits and the dead 路 Cleansing and purification Living 馃嚟馃嚬 Haiti and 2 moreHaitian VodouVodou An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition 路 Protection 路 Healing Living 馃嚥馃嚱 Mexico and 2 moreAluxaluxo'ob A small Maya spirit believed to guard fields and cause mischief if offended.Being 路 Protection 路 Luck and prosperity Living 馃嚨馃嚜 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing 路 Protection 路 Healing Living 馃嚙馃嚧 BoliviaThe Witches' MarketMercado de las Brujas A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition 路 Luck and prosperity 路 Protection Living 馃嚬馃嚬 Trinidad and Tobago and 5 moreSpiritual Baptist An Afro-Caribbean Christian faith blending African traditions with Baptist worshipTradition 路 Speaking with spirits and the dead 路 Protection Living 馃嚨馃嚜 Peru and 1 moreSupay An Andean spirit of the underworld who balances life and death forcesBeing 路 Cursing and harm 路 Protection Historical 馃嚙馃嚧 Bolivia and 1 moreEkekoIqiqu An Andean deity of abundance and prosperity, central to the Alasitas festival.Being 路 Luck and prosperity 路 Power and authority Living 馃嚚馃嚭 Cuba and 4 moreSanter铆aRegla de Ocha An Afro-Cuban religion blending Yoruba spirits with Catholic saintsTradition 路 Protection 路 Healing Living 馃嚞馃嚬 GuatemalaMaxim贸nRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing 路 Protection 路 Healing Living 馃嚥馃嚱 Mexico and 3 moreFolk saint Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief 路 Protection 路 Healing Living 馃嚥馃嚱 Mexico and 5 moreDay of the DeadD铆a de los Muertos A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition 路 Speaking with spirits and the dead 路 Luck and prosperity Living 馃嚙馃嚪 BrazilBoitat谩 A fiery serpent of Brazilian folklore that guards forests or frightens childrenBeing 路 Protection 路 Cursing and harm Living 馃嚨馃嚜 Peru and 1 moreQuyllurit'iQoyllur Rit'i A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition 路 Protection 路 Healing Living 馃嚚馃嚤 Chile and 1 moreMapuche religion The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition 路 Protection 路 Healing Living 馃嚞馃嚬 Guatemala and 1 moreMaya calendar A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition 路 Seeing and foretelling 路 Luck and prosperity Living 馃嚨馃嚜 Peru and 5 morePalo Santo Aromatic wood used in South American ritual cleansing and folk medicineSubstance 路 Cleansing and purification 路 Healing Living 馃嚭馃嚫 United States and 5 moreFlorida Water A citrus perfume used in spiritual cleansing and folk healing across the Americas.Substance 路 Protection 路 Cleansing and purification Living 馃嚙馃嚪 Brazil and 5 moreSanto Daime A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition 路 Healing 路 Speaking with spirits and the dead Living 馃嚬馃嚬 Trinidad and Tobago and 4 moreTrinidad Orisha A syncretic Afro-Caribbean faith blending Yoruba spirit work with Christian and other traditions in Trinidad.Tradition 路 Speaking with spirits and the dead 路 Healing Living 馃嚛馃嚧 Dominican RepublicAnaisa Pye A Dominican loa of love and wealth, linked to Saint Anne.Being 路 Love and attraction 路 Luck and prosperity Living 馃嚙馃嚳 BelizeTata DuendeNukuch Tat A thumbless forest spirit of Belizean folklore that protects animals and warns children.Being 路 Protection 路 Cursing and harm Living 馃嚛馃嚧 Dominican Republic and 5 moreZemi A Ta铆no deity or ancestral spirit housed in a carved object used for worship and protectionBeing 路 Protection 路 Healing Historical 馃嚟馃嚬 HaitiChristian-Vodou The blending of Haitian Vodou and Roman Catholicism into a single spiritual practiceTradition 路 Speaking with spirits and the dead 路 Protection Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.