Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
馃嚭馃嚫 United States and 1 morePunxsutawney Phil
A groundhog who serves as the central figure in an annual American weather prediction festival.Belief 路 Seeing and foretelling 路 Wonder and entertainment Living
馃嚭馃嚫 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition 路 Healing 路 Protection Historical
馃嚭馃嚫 United States and 1 moreGroundhog DayGrund'sau d氓k
A North American custom using a burrowing rodent to forecast the end of winterTradition 路 Seeing and foretelling 路 Luck and prosperity Living
馃嚭馃嚫 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition 路 Protection 路 Healing Living
馃嚠馃嚜 Ireland and 2 moreJack-o'-lantern
A hollowed vegetable carved with a face and lit from within, worn as a Halloween symbolCharm 路 Protection 路 Wonder and entertainment Living
馃嚭馃嚫 United States and 2 moreS茅ance
A gathering to communicate with spirits, ranging from religious services to stage performances.Rite 路 Speaking with spirits and the dead 路 Healing Living
馃嚭馃嚫 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition 路 Healing 路 Speaking with spirits and the dead Living
馃嚭馃嚫 United States and 2 moreRabbit's foot
A charm carried for luck, often linked to graveyards and strict folk rulesCharm 路 Luck and prosperity Historical
馃嚚馃嚘 Canada and 1 moreTotemdoodem
A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief 路 Speaking with spirits and the dead 路 Power and authority Living
馃嚭馃嚫 United States and 5 moreFriday the 13th
A Western superstition marking a specific calendar date as unlucky.Belief 路 Luck and prosperity Living
馃嚭馃嚫 United StatesHex sign
Pennsylvania Dutch barn symbols that range from folk art to talismansCharm 路 Protection 路 Wonder and entertainment Living
馃嚭馃嚫 United StatesRing shout
A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite 路 Speaking with spirits and the dead 路 Power and authority Living
馃嚭馃嚫 United States and 2 moreSpiritualism
A nineteenth-century religious movement focused on communicating with the dead.Tradition 路 Speaking with spirits and the dead Historical
馃嚭馃嚫 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief 路 Seeing and foretelling 路 Cursing and harm Living
馃嚭馃嚫 United States and 1 moreBarnstar
A painted or carved star used to decorate barns in parts of the United States and Canada.Charm 路 Luck and prosperity 路 Wonder and entertainment Living
馃嚭馃嚫 United StatesCurse of the Bambino
A sports superstition linking a long championship drought to a player saleBelief 路 Luck and prosperity Historical
馃嚭馃嚫 United States and 1 moreJinx
A curse or attribute believed to attract bad luckBelief 路 Cursing and harm Living
馃嚭馃嚫 United StatesLemon pig
A carved fruit figure made for amusement and later linked to New Year luckCharm 路 Luck and prosperity Living
馃嚭馃嚫 United StatesThe Gray Man
A coastal ghost from South Carolina said to warn of hurricanesBeing 路 Protection Living
馃嚭馃嚫 United States and 5 moreFriday the 13th
A Western superstition that a specific calendar alignment brings misfortuneBelief 路 Cursing and harm Living
馃嚭馃嚫 United States and 4 moreTooth fairy
A childhood figure who exchanges lost baby teeth for gifts or coins.Figure 路 Luck and prosperity Living
馃嚭馃嚫 United States and 2 moreBlack Hebrew Israelites
A religious movement claiming African Americans are descendants of ancient IsraelitesTradition 路 Speaking with spirits and the dead Living
馃嚭馃嚫 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing 路 Speaking with spirits and the dead 路 Seeing and foretelling Living
馃嚭馃嚫 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition 路 Speaking with spirits and the dead 路 Healing Living
馃嚭馃嚫 United StatesNew England vampire panic
A folk response to tuberculosis involving the exhumation and burning of organsBelief 路 Protection 路 Healing Historical
馃嚭馃嚫 United States and 1 moreDianism
A 19th-century American practice of sexual contact without ejaculationTradition 路 Power and authority Historical
馃嚭馃嚫 United StatesCurse of Rocky Colavito
A baseball superstition linking a 1960 player trade to decades of team failureBelief 路 Luck and prosperity Historical
馃嚡馃嚨 Japan and 1 moreChain letterFukou no Tegami
A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief 路 Luck and prosperity 路 Cursing and harm Historical
馃嚭馃嚫 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition 路 Luck and prosperity 路 Wonder and entertainment Living
馃嚭馃嚫 United StatesStamping
A childhood gesture believed to capture luck from specific animals or objectsBelief 路 Luck and prosperity Historical
馃嚭馃嚫 United StatesJewett City vampires
A 19th-century New England family's belief in undead plague and their violent response to it.Belief 路 Protection Historical
馃嚥馃嚱 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm 路 Protection 路 Speaking with spirits and the dead Living
馃嚭馃嚫 United States and 3 more11:11
A clock time believed to signal spiritual alignment or synchronicity in numerology and New Age thoughtBelief 路 Wonder and entertainment 路 Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Barnstar: Una Smith, CC BY-SA 4.0, source
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Curse of the Bambino: National Photo Company, Public domain, source
- Rainmaking: George Catlin, Public domain, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- S茅ance: Unknown author, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Rabbit's foot: Sobebunny, CC BY-SA 3.0, source
- Totem: Jami430, CC BY-SA 4.0, source
- Lemon pig: GenesisNZ, CC0, source
- Hex sign: Smallbones, CC0, source
- Ring shout: Attributed to John Rose, Public domain, source
- Spiritualism: Rossington, W. W. and Garrett, J. Ellwood, Public domain, source
- Punxsutawney Phil: Anthony Quintano, CC BY 2.0, source
- Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
- Tooth fairy: Eden, CC BY 2.0, source
- Dianism: Guillaume Seignac, Public domain, source
- Ashtar: Evedawn99, Public domain, source
- Chain letter: Alpha, CC BY-SA 2.0, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- The Gray Man: Phoebe, CC BY-SA 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Spiritualist church: Jim.henderson, CC0, source
- New England vampire panic: no credited author, Public domain, source