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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇬🇧 United Kingdom and 4 moreMummers' play A folk drama featuring a fight and a resurrection, performed by amateur troupes in the British Isles.Rite · Luck and prosperity · Speaking with spirits and the dead Revived 🇬🇧 United Kingdom and 3 moreFirst-footciad-chuairt The first visitor on New Year's Day, believed to set the household's fortune for the year aheadTradition · Luck and prosperity Living 🇮🇸 Iceland and 1 moreHidden-folkhuldufólk Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living 🇬🇧 United KingdomMari LwydY Fari Lwyd A Welsh winter custom featuring a horse skull carried through villages for song and hospitality.Rite · Luck and prosperity · Wonder and entertainment Revived 🇨🇿 Czech RepublicCzech folklore The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living 🇬🇧 United Kingdom and 3 moreHobby horse A costumed character made from wood or cloth used in seasonal folk customs and processions.Illusion · Luck and prosperity · Wonder and entertainment Living 🇧🇬 Bulgaria and 5 moreKukeriкукери A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living 🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living 🇪🇸 Spain and 6 moreBurning of Judas An Easter rite where an effigy of the betrayer is destroyed by fire or other meansRite · Cursing and harm · Cleansing and purification Living 🇫🇮 Finland and 5 moreMolybdomancy A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living 🇫🇷 France and 4 moreRéveillon A long Christmas or New Year's Eve dinner held to stay awake until morningTradition · Luck and prosperity · Wonder and entertainment Living 🇮🇪 Ireland and 5 moreBonfire A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living 🇫🇷 France and 5 moreYule log A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living 🇸🇮 Slovenia and 5 moreVesnaВесна A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical 🇫🇮 Finland and 2 moreSaint Knut's Daytjugondag jul; nuutinpäivä A January festival ending the Christmas season with tree removal and traditional visits.Rite · Cleansing and purification Living 🇩🇪 Germany and 1 moreCromniomancy Divination by onions to reveal health, love, weather and distant newsOracle · Seeing and foretelling · Love and attraction Historical 🇸🇪 SwedenÅrsgång An archaic Swedish divination ritual performed on Christmas Eve to glimpse the coming year.Rite · Seeing and foretelling Historical 🇷🇸 Serbia and 3 moreBožićБожић A Slavic figure linked to the new year and spring, whose name now marks ChristmasFigure · Luck and prosperity · Wonder and entertainment Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.