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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living 🇵🇪 Peru and 5 morePalo Santo Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living 🇲🇦 Morocco and 1 moreGnawa musicڭْناوة or كْناوة Moroccan ritual music blending West African heritage with Islamic practice for healing and tranceTradition · Healing · Speaking with spirits and the dead Living 🇨🇭 SwitzerlandMagic circle A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living 🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living 🇪🇪 Estonia and 5 moreSoul dualism A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical 🇷🇺 Russia and 5 moreSlavic religion The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived 🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living 🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living 🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living 🇦🇷 Argentina and 2 moreSan La Muerte A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living 🇺🇸 United States and 5 moreNeoshamanism A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living 🇺🇸 United StatesFeri Tradition An American ecstatic witchcraft tradition founded on the West Coast in the mid-twentieth century.Tradition · Power and authority · Change and initiation Living 🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living 🇫🇮 Finland and 2 moreTietäjä A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.