Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
馃嚪馃嚭 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition 路 Protection 路 Healing Revived
馃嚫馃嚜 Sweden and 5 moreMidsummerJ膩艈i; Jonin臈s; Jaanip盲ev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition 路 Protection 路 Luck and prosperity Living
馃嚠馃嚪 Iran and 3 moreIranian folklore賮賵賱讴賱賵乇 丕蹖乇丕賳蹖
The oral legends, heroes, and spirits of Greater IranTradition 路 Protection 路 Seeing and foretelling Living
馃嚞馃嚬 GuatemalaMaxim贸nRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing 路 Protection 路 Healing Living
馃嚜馃嚞 EgyptSham Ennessim卮賲 丕賱賳爻賷賲
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition 路 Luck and prosperity 路 Wonder and entertainment Living
馃嚢馃嚪 South KoreaJesa鞝滌偓
A Korean ancestral memorial rite involving food offerings and ritual bowsRite 路 Speaking with spirits and the dead 路 Luck and prosperity Living
馃嚠馃嚜 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition 路 Protection 路 Luck and prosperity Revived
馃嚥馃嚱 Mexico and 5 moreSanta MuerteNuestra Se帽ora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition 路 Protection 路 Healing Living
馃嚘馃嚬 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being 路 Luck and prosperity 路 Cursing and harm Revived
馃嚭馃嚫 United States and 1 moreGroundhog DayGrund'sau d氓k
A North American custom using a burrowing rodent to forecast the end of winterTradition 路 Seeing and foretelling 路 Luck and prosperity Living
馃嚛馃嚜 Germany and 5 moreStraw bearStrohb盲r
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition 路 Luck and prosperity 路 Cursing and harm Living
馃嚠馃嚜 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition 路 Protection 路 Speaking with spirits and the dead Living
馃嚙馃嚪 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition 路 Protection 路 Luck and prosperity Living
馃嚘馃嚪 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition 路 Protection 路 Healing Living
馃嚬馃嚪 Turkey and 1 moreTurkish folkloreT眉rk halk k眉lt眉r眉
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition 路 Protection 路 Healing Living
馃嚨馃嚜 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance 路 Cleansing and purification 路 Healing Living
馃嚫馃嚦 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition 路 Protection 路 Speaking with spirits and the dead Living
馃嚠馃嚜 Ireland and 4 moreMay Day
A European spring festival marking the start of summer with flowers, poles and fire.Tradition 路 Protection 路 Luck and prosperity Living
馃嚪馃嚭 Russia and 4 moreFolk Orthodoxy薪邪褉芯写薪芯械 锌褉邪胁芯褋谢邪胁懈械
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition 路 Protection 路 Luck and prosperity Living
馃嚚馃嚦 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition 路 Healing 路 Speaking with spirits and the dead Living
馃嚠馃嚦 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition 路 Seeing and foretelling 路 Luck and prosperity Historical
馃嚪馃嚧 Romania and 5 moreM膬r葲i葯or
A red and white string charm worn in early spring to welcome the seasonTradition 路 Protection 路 Luck and prosperity Living
馃嚭馃嚫 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition 路 Luck and prosperity 路 Wonder and entertainment Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Astrology: Wilfredor, CC0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maxim贸n: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Beltane: Stefan Sch盲fer, Lich, CC BY-SA 3.0, source
- Santa Muerte: Not home, Public domain, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- May Day: Bryan Ledgard, CC BY 2.0, source
- Folk Orthodoxy: 袥芯斜邪褔械胁 袙谢邪写懈屑懈褉, CC BY-SA 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Slavic religion: Alphonse Mucha, Public domain, source