Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
馃嚪馃嚭 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition 路 Protection 路 Healing Revived
馃嚫馃嚜 Sweden and 5 moreMidsummerJ膩艈i; Jonin臈s; Jaanip盲ev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition 路 Protection 路 Luck and prosperity Living
馃嚠馃嚪 Iran and 3 moreIranian folklore賮賵賱讴賱賵乇 丕蹖乇丕賳蹖
The oral legends, heroes, and spirits of Greater IranTradition 路 Protection 路 Seeing and foretelling Living
馃嚞馃嚬 GuatemalaMaxim贸nRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing 路 Protection 路 Healing Living
馃嚜馃嚞 EgyptSham Ennessim卮賲 丕賱賳爻賷賲
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition 路 Luck and prosperity 路 Wonder and entertainment Living
馃嚢馃嚪 South KoreaJesa鞝滌偓
A Korean ancestral memorial rite involving food offerings and ritual bowsRite 路 Speaking with spirits and the dead 路 Luck and prosperity Living
馃嚠馃嚜 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition 路 Protection 路 Luck and prosperity Revived
馃嚥馃嚱 Mexico and 5 moreSanta MuerteNuestra Se帽ora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition 路 Protection 路 Healing Living
馃嚘馃嚬 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being 路 Luck and prosperity 路 Cursing and harm Revived
馃嚭馃嚫 United States and 1 moreGroundhog DayGrund'sau d氓k
A North American custom using a burrowing rodent to forecast the end of winterTradition 路 Seeing and foretelling 路 Luck and prosperity Living
馃嚛馃嚜 Germany and 5 moreStraw bearStrohb盲r
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition 路 Luck and prosperity 路 Cursing and harm Living
馃嚠馃嚜 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition 路 Protection 路 Speaking with spirits and the dead Living
馃嚙馃嚪 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition 路 Protection 路 Luck and prosperity Living
馃嚘馃嚪 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition 路 Protection 路 Healing Living
馃嚬馃嚪 Turkey and 1 moreTurkish folkloreT眉rk halk k眉lt眉r眉
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition 路 Protection 路 Healing Living
馃嚨馃嚜 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance 路 Cleansing and purification 路 Healing Living
馃嚫馃嚦 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition 路 Protection 路 Speaking with spirits and the dead Living
馃嚠馃嚜 Ireland and 4 moreMay Day
A European spring festival marking the start of summer with flowers, poles and fire.Tradition 路 Protection 路 Luck and prosperity Living
馃嚪馃嚭 Russia and 4 moreFolk Orthodoxy薪邪褉芯写薪芯械 锌褉邪胁芯褋谢邪胁懈械
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition 路 Protection 路 Luck and prosperity Living
馃嚚馃嚦 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition 路 Healing 路 Speaking with spirits and the dead Living
馃嚠馃嚦 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition 路 Seeing and foretelling 路 Luck and prosperity Historical
馃嚪馃嚧 Romania and 5 moreM膬r葲i葯or
A red and white string charm worn in early spring to welcome the seasonTradition 路 Protection 路 Luck and prosperity Living
馃嚭馃嚫 United StatesMarmot Day
An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition 路 Luck and prosperity 路 Wonder and entertainment Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Astrology: Wilfredor, CC0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maxim贸n: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Beltane: Stefan Sch盲fer, Lich, CC BY-SA 3.0, source
- Santa Muerte: Not home, Public domain, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Marmot Day: Colin Canterbury/USFWS, Public domain, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- May Day: Bryan Ledgard, CC BY 2.0, source
- Folk Orthodoxy: 袥芯斜邪褔械胁 袙谢邪写懈屑懈褉, CC BY-SA 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Slavic religion: Alphonse Mucha, Public domain, source