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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇪🇬 Egypt and 3 moreAmulet A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living 🇹🇷 Turkey and 5 moreEvil eye A curse caused by an envious look and the charms used to block itBelief · Protection · Cursing and harm Living 🇮🇷 Iran and 5 moreTurquoise An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living 🇮🇷 Iran and 2 moreBibliomancy Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living 🇬🇷 Greece and 1 moreCapnomancy Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical 🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu) A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical 🇮🇶 Iraq and 5 moreLove magic Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical 🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبه‌سوری An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living 🇮🇶 IraqKispu An ancient Mesopotamian ritual to feed and honour the dead ancestorsRite · Speaking with spirits and the dead · Protection Historical 🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living 🇪🇬 Egypt and 5 moreTalisman An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical 🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living 🇮🇶 IraqBurney Relief A Mesopotamian terracotta plaque depicting a winged goddess with owl companions and lion mounts.Charm · Power and authority · Speaking with spirits and the dead Historical 🇮🇷 IranFāl-gūshفالگوش A Persian divination custom of listening to strangers' words for omensRite · Seeing and foretelling Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.