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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

馃嚡馃嚨 JapanDaruma doll閬旂( A round Japanese talisman that rights itself when knocked overCharm 路 Luck and prosperity 路 Power and authority Living 馃嚠馃嚜 IrelandBlarney StoneCloch na Blarnan A limestone block in an Irish castle kissed for the gift of eloquenceCharm 路 Power and authority Living 馃嚫馃嚦 Senegal and 5 morePentagram蟺蔚谓蟿维纬蟻伪渭渭慰谓 A five-pointed star figure used across history for protection, ritual, and cosmologyCharm 路 Protection 路 Binding and oaths Living 馃嚠馃嚬 ItalyCornicello A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm 路 Protection 路 Luck and prosperity Living 馃嚦馃嚳 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition 路 Protection 路 Power and authority Living 馃嚨馃嚟 Philippines and 1 moreAgimatAnting-anting A Filipino amulet or charm believed to grant protection, power, and supernatural abilities.Charm 路 Protection 路 Love and attraction Living 馃嚥馃嚦 Mongolia and 2 moreWind Horse嘟⑧境嘟脆絼嗉嬥舰嗑熰紜 An East and Central Asian symbol of the soul, luck, and vital energyBeing 路 Luck and prosperity 路 Protection Living 馃嚠馃嚦 India and 1 moreHeliotrope A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm 路 Protection 路 Healing Historical 馃嚠馃嚬 Italy and 2 moreBulla A round Roman amulet given to freeborn boys as a mark of status and protectionCharm 路 Protection 路 Luck and prosperity Historical 馃嚡馃嚨 JapanFukusuke绂忓姪 A kneeling Japanese doll believed to bring wealth and honorCharm 路 Luck and prosperity 路 Power and authority Living 馃嚚馃嚦 ChinaDragon turtle榫嶉緶 (L贸nggu墨) A Chinese mythic creature with a dragon body and turtle shell, used as a Feng Shui charm.Figure 路 Luck and prosperity 路 Power and authority Living 馃嚦馃嚳 New Zealand and 4 moreFeather cloak A garment of feathers worn by royalty and gods across cultures to signal rank or enable flightCharm 路 Power and authority 路 Wonder and entertainment Historical 馃嚠馃嚩 IraqBurney Relief A Mesopotamian terracotta plaque depicting a winged goddess with owl companions and lion mounts.Charm 路 Power and authority 路 Speaking with spirits and the dead Historical 馃嚡馃嚨 JapanOkiagari-koboshi璧枫亶涓娿亴銈婂皬娉曞斧 A Japanese roly-poly doll that rights itself when knocked overCharm 路 Luck and prosperity 路 Power and authority Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.