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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇮🇳 India and 5 moreKolamகோலம் A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living 🇮🇳 India and 1 moreGarba A Gujarati circle dance performed around a central symbol during NavaratriIllusion · Power and authority · Luck and prosperity Living 🇮🇳 India and 5 moreHoliहोली A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living 🇮🇳 IndiaPanchagavya A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living 🇮🇳 India and 1 moreNavagrahaनवग्रह A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living 🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living 🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living 🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa) An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living 🇧🇷 Brazil and 5 moreAmethyst A violet quartz variety used in jewelry and historically believed to ward off intoxicationSubstance · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreCowrie A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living 🇵🇪 Peru and 1 moreApu Sacred mountain spirits in Andean tradition that protect communities and control natural resourcesBeing · Protection · Healing Living 🇮🇳 IndiaAkshaya Tritiyaअक्षय तृतीया A Hindu and Jain spring festival marking a day of inexhaustible merit and new beginnings.Tradition · Luck and prosperity · Protection Living 🇮🇳 India and 3 moreYakshiniयक्षिणी Some guard, some haunt: female nature spirits of Hindu, Buddhist and Jain loreBeing · Protection · Luck and prosperity Living 🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇮🇳 India and 1 moreLakshmiलक्ष्मी A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living 🇮🇳 India and 1 moreRangoliरंगोली Floor art made with coloured powders and flowers to welcome guests and deitiesTradition · Protection · Luck and prosperity Living 🇳🇵 Nepal and 1 moreKiratism The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 5 moreNavaratnaनवरत्न A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living 🇮🇳 IndiaSuperstitions in Sikh societies Folk beliefs and rituals observed by some Sikhs despite theological prohibitions.Belief · Luck and prosperity Living 🇮🇳 IndiaSuperstition in India Common beliefs and rituals across India that influence daily life and major eventsBelief · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreLock of hair A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.